Sports Communications and Marketing BA (Hons)
| Program start date | Application deadline |
| 2023-09-19 | - |
| 2024-09-01 | - |
Program Overview
The Sports Communications and Marketing BA (Hons) at St Mary's University is a 3-year program that equips students with the knowledge and skills to thrive in the sports industry. The program combines strategic thinking, creativity, and a strong foundation in sport to prepare graduates for a diverse range of careers in sports journalism, marketing, event management, and digital communication. Students benefit from regular interaction with industry professionals, work on real-world projects, and develop transferable skills such as communication, critical thinking, and problem-solving.
Program Outline
Degree Overview:
Overview:
The Sports Communications and Marketing BA (Hons) at St Mary's University is a 3-year program designed to equip students with the knowledge and practical skills needed to thrive in the dynamic world of sports communications and marketing. The program combines strategic thinking, creativity, and a strong foundation in sport to prepare graduates for a diverse range of careers.
Objectives:
- Develop a comprehensive understanding of sports journalism, marketing, event management, and digital communication strategies.
- Acquire practical skills in digital design, data analysis, consumer behavior analysis, branding, and marketing strategy.
- Build a strong portfolio of work through practical assignments, projects, and potentially work placements.
- Prepare graduates for successful careers in various sports-related fields.
Description:
The program is designed by industry experts, providing students with relevant and up-to-date knowledge. St Mary's University boasts an international reputation in the field of sport, offering students unique insights and networking opportunities. The curriculum is delivered through a blend of lectures, seminars, workshops, and practical projects. Students benefit from regular interaction with industry professionals and have the chance to work on real-world projects. The program also emphasizes the development of transferable skills such as communication, critical thinking, teamwork, and problem-solving. These skills are highly sought after by employers and prepare graduates for a variety of career paths.
- Location: Twickenham, London
- Start Date: September
- UCAS Code: N595
- Duration: 3 years
- UCAS Points: 112 - 96
- International Students: Accepted with specific requirements
Outline:
Modules:
The program offers a range of modules covering various aspects of sports communication and marketing. Below is a list of modules offered in the 2023/24 academic year, which may be subject to change for 2024/25.
Year 1:
- Principles and Practices of Communications
- Introduction to the Sports and Leisure Industries
- Contemporary Marketing Practice
- Consumer, Shopper and Audience Behaviour
- Sport, Culture, and History
- Design and Visual Narratives
- Digital Marketing and Data Insights (Optional)
- Sports Journalism and Media Relations
Year 2:
- Entrepreneurship and Professionalism
- Research Methods in Social Sciences
- Behavioural Economics
- Managing Sports Events
- Magazine Design (Optional)
- Marketing Strategy and Implementation (Optional)
- Ethics in Communications and Marketing
- Global Media
Year 3:
- Independent Study Project
- Sports Marketing Campaign (Optional)
- Entrepreneurial and Online Journalism (Optional)
- Political Communication (Optional)
- The Enterprising Workplace (Optional)
Course Schedule:
- Contact time: 67%
Assessment:
Assessment Methods:
Each module is typically assessed through a combination of written assignments and practical projects.
Assessment Criteria:
Assessments are designed to evaluate students' understanding of key concepts, their ability to apply theoretical knowledge to practical situations, and their communication and critical thinking skills.
Feedback:
Feedback on assessments is provided within 15 working days, allowing students to identify areas for improvement and enhance their learning.
Teaching:
Teaching Methods:
- Lectures
- Seminars
- Workshops
- Practical Projects
- Field Trips
Faculty:
The program is taught by experienced academics and industry professionals who bring real-world insights and expertise to the classroom.
Unique Approaches:
- Regular interaction with industry professionals
- Access to world-class sports facilities
- Opportunities to work on real-world projects
- Dedicated project supervisors
- Extensive support system for students
Careers:
Potential Career Paths:
- Sports journalism
- Sports marketing and branding
- Sports broadcasting and presenting
- Talent booking
- Sports charities
- Sports and leisure events management
Opportunities and Outcomes:
Graduates of the program are well-equipped to pursue a variety of careers in the sports industry.
Other:
- The program is designed to be relevant and responsive to the ever-evolving sports industry.
- Students have access to a range of resources, including a dedicated library and online learning platforms.
- The university offers a vibrant student life with opportunities to participate in sports clubs and societies.
Conclusion:
The Sports Communications and Marketing BA (Hons) at St Mary's University provides students with a comprehensive and practical education, preparing them for success in the dynamic world of sports communication and marketing.
- Home: £9,250
- International: £16,320
- Please note: these fees are annual and may increase in line with inflation each year subject to the Government's review of Higher Education Funding.