inline-defaultCreated with Sketch.

This website uses cookies to ensure you get the best experience on our website.

Students
Tuition Fee
GBP 16,320
Per year
Start Date
Medium of studying
On campus
Duration
36 months
Program Facts
Program Details
Degree
Bachelors
Major
Marketing | Public Relations | Digital Marketing
Area of study
Business and Administration
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
GBP 16,320
Intakes
Program start dateApplication deadline
2023-09-19-
2024-09-01-
About Program

Program Overview


The Communications, Media and Marketing BA (Hons) at St Mary's University equips students with critical thinking, strategic, and creative skills for careers in the dynamic communication, media, and marketing landscape. Through hands-on projects, industry insights, and a diverse curriculum, graduates gain a comprehensive understanding of consumer behavior, branding, digital communications, and emerging technologies. The program offers access to world-leading studios and game companies, fostering industry connections and career opportunities in journalism, PR, marketing, design, and more.

Program Outline


Program Description:

This lively and diverse program blends theoretical knowledge with practical application. Students will engage in special events, lectures led by industry professionals, and cutting-edge facilities to gain a comprehensive understanding of the field. The program covers a wide range of topics, including:

  • Consumer behavior and customer insights
  • Branding and marketing strategy
  • Digital communications and ethics
  • Journalism and public relations
  • Multimedia production and design
  • Media industries and platforms
  • Data analytics and emerging technologies

Location:

Situated just 30 minutes from central London, the program offers students access to a hub for journalism, marketing, and culture. World-leading studios and game companies like Twickenham Studios, Shepperton Studios, SEGA, and Sky Studios are also readily accessible.


Outline:


Modules:

The program features a diverse range of modules, with some examples listed below:


Year 1:

  • Principles and Practices of Communications (Core)
  • The Media Industries (Core)
  • Consumer, Shopper and Audience Behaviour (Core)
  • Contemporary Marketing Practice (Core)
  • Digital Production (Core)
  • Design and Visual Narratives (Optional)
  • Digital Marketing and Data Insights (Optional)

Year 2:

  • Research Methods in Social Sciences (Core)
  • Multimedia Production (Core)
  • Behavioural Economics (Core)
  • Popular Culture and Business (Core)
  • Entrepreneurship and Professionalism (Core)
  • Magazine Design (Optional)
  • Marketing Strategy and Implementation (Optional)
  • Ethics in Communications and Marketing (Core)

Year 3:

  • Global Media (Core)
  • Entrepreneurial and Online Journalism (Core)
  • Independent Study Project (Core)
  • Political Communication (Optional)
  • The Enterprising Workplace (Optional)

Assessment:

Assessment methods vary across modules but typically involve a combination of written and practical assignments, media campaign design and production, independent research, and presentations. For the final project, students can choose between a written dissertation or a practical assignment.


Teaching:


Teaching Methods:

The program utilizes a variety of teaching methods, including:

  • Lectures followed by small seminar discussion groups
  • Practical media production workshops
  • Film screenings
  • Student presentations
  • Guest talks by industry experts
  • Field trips to external organizations
  • One-to-one tutorials
  • Project supervision

Faculty:

Students are taught by industry professionals and leading academics who provide support for both personal and professional growth.


Careers:


Career Opportunities:

This degree equips graduates with key transferable skills like critical thinking, adaptability, and collaboration, opening doors to various career paths, including:

  • Journalism
  • PR
  • Marketing
  • Branding
  • Design
  • Web editing
  • Multimedia production
  • Content creation
  • Creative industries
  • NGOs and charities

Support:

The program offers career services that assist graduates in pursuing further education and employment opportunities.


Other:

  • Work placements are available to students for building skills and industry connections.
  • Students have access to cutting-edge facilities, including media production suites, a design room, a green-screen media studio, data labs, and sound booths.
  • The program emphasizes a close-knit community, encouraging peer learning and interaction.
  • St Mary's University has been ranked in the UK's top 5 for teaching quality by The Times and The Sunday Times Good University Guide (2023).

  • Home: £9,250
  • International: £16,320
  • Please note: these fees are annual and may increase in line with inflation each year subject to the Government's review of Higher Education Funding.
SHOW MORE
About University
PhD
Masters
Bachelors
Diploma
Foundation
Courses

St Mary's University Twickenham London


Overview:

St Mary's University Twickenham London is a university located in London, known for its strong student experience and high teaching quality. It consistently ranks highly in national university guides for student experience, teaching quality, and location.


Student Life and Campus Experience:

St Mary's University is celebrated for its student experience. The university offers a vibrant campus life and opportunities to enhance career prospects.


Key Reasons to Study There:

    Top Teaching Quality:

    Ranked in the top 5 for teaching quality in the UK (The Sunday Times Good University Guide, 2024).

    Exceptional Student Experience:

    Ranked in the top 10 for student experience in the UK (The Sunday Times Good University Guide, 2024).

    Safe Location:

    Ranked among the safest universities in England and Wales (Complete University Guide, 2023).

    High Employability:

    98% of graduates are in employment, vocation, or further study within 15 months of graduation (HESA, 2023).

Other:

St Mary's University is currently accepting applications through Clearing.

Total programs
184
Admission Requirements

Entry Requirements:


EU Home Students:

  • Minimum of 80 UCAS points: This typically translates to at least two B grades at A-Level (or equivalent qualifications).
  • Specific subject requirements may apply depending on the chosen course.
  • If English is not your first language, you'll need to achieve an IELTS score of 6.0 overall with no less than 5.5 in any individual section (or an equivalent score in an accepted English proficiency test).
  • The university offers a personal statement support tool to help you develop a compelling application.

Language Proficiency Requirements:


International Students:

Location
Video
How can I help you today?