| Program start date | Application deadline |
| 2023-10-01 | - |
| 2024-07-09 | - |
| 2024-07-19 | - |
Program Overview
Through lessons, field trips, and workshops, participants develop a theoretical, analytical, and critical approach to creating strategic languages for fashion brands. The program aims to equip students with the skills to develop their own personal retail strategy and stay informed about the latest industry trends.
Program Outline
The course delves into the analysis of visual merchandising strategies for various retail environments, including showrooms, concept stores, monobrand stores, and department stores. Participants will gain a deep understanding of the tools used to create strategic languages for fashion brands, developing a theoretical, analytical, and critical approach through lessons, field trips, and practical workshops. The ultimate goal is for students to develop their own personal retail strategy.
Objectives:
- Stay informed about the most recent developments in the fashion industry.
- Understand the tools used to create a strategic language for fashion brands.
- Analyze the strategies of various fashion brands.
Program Level:
Intermediate
Credits:
3 ECTS
Session:
3 (July 9th – July 19st, 2024)
Duration:
2 weeks
Language:
English
Campus:
Milan
Tuition Fees:
- €1,795 for a 2-week session
- €2,995 for a 4-week session However, based on the available information, we can infer the following outline:
Day 1:
Introduction to Visual Merchandising
- Definition of Visual Merchandising
- Historical overview of Visual Merchandising
- The role of Visual Merchandising in the fashion industry
- Key principles of Visual Merchandising
Day 2:
The Retail Landscape
- Different types of retail environments
- Consumer behavior and its impact on Visual Merchandising
- Visual Merchandising strategies for different retail environments
Day 3:
Visual Merchandising Elements
- Color theory and its application in Visual Merchandising
- Lighting and its impact on Visual Merchandising
- The use of props and displays
- Window displays and their importance
Day 4:
Visual Merchandising Strategies
- Developing a visual merchandising strategy
- Implementing a visual merchandising strategy
- Measuring the effectiveness of a visual merchandising strategy
Day 5:
Case Studies
- Analyzing successful visual merchandising campaigns
- Learning from the mistakes of others
- Creating your own visual merchandising strategy
Day 6:
Field Trip
- Visiting a retail store and applying the knowledge gained in the course
- Observing different visual merchandising techniques in action
- Asking questions and getting feedback from industry professionals
Day 7:
Practical Workshop
- Putting your learning into practice
- Creating your own visual merchandising display
- Receiving feedback from instructors and peers
Day 8:
Presentation
- Presenting your visual merchandising strategy to the class
- Answering questions from your classmates and instructors
Day 9:
Q&A and Course Wrap-up
- Addressing any remaining questions
- Discussing the key takeaways from the course However, considering the program's focus on visual merchandising in the fashion industry, graduates can explore various career options, including:
- Visual Merchandiser
- Display Artist
- Window Dresser
- Retail Designer
- Brand Strategist The program offers a valuable opportunity for students to develop their skills and knowledge in the field of visual merchandising and gain a competitive edge in the fashion industry.
Tuition fees: € 1.795 for a 2-week session € 2.995 for a 4-week session € 4.195 for a 6-week session
Overview:
Services Offered:
Student Life and Campus Experience:
Key Reasons to Study There:
Academic Programs:
Undergraduate Programs:
Bachelor of Arts degrees in various fields, including design, fashion design, creative technologies, film and animation, graphic design and art direction, comics and visual storytelling, painting and visual arts, set design, and fashion marketing management.Postgraduate Programs:
Master of Arts degrees in various fields, including fashion design, design, communication and graphic design, media design and new technologies, and visual arts.Academic Masters:
First Level Academic Master Degrees in various fields, including contemporary art markets, photography and visual design, art and ecology, new urban design, Italian design, creative advertising, sustainable innovation communication, fashion digital marketing, business law for the fashion system, and screenwriting for series.Special Programs:
Gap year, foundation course, semester abroad programs, and summer courses.Other:
Entry Requirements:
For EU Home Students
- Diploma: Applicants must have obtained a High School Diploma or equivalent qualification with good grades, particularly in relevant subjects such as art, design, and fashion.
- Portfolio: A strong portfolio showcasing the applicant's creative ability, technical skills, and understanding of visual merchandising concepts is mandatory.
- Motivation Letter: A well-written motivation letter outlining the applicant's academic and professional goals, their passion for fashion and visual merchandising, and the reasons for their interest in the course is required.
- Interview: Shortlisted applicants may be invited for an interview to assess their communication skills, personality, and suitability for the course.
For International Overseas Students (Outside the EU)
In addition to the requirements for EU students, international applicants also need to meet the following criteria:
- Visa: Ensure they meet the visa requirements for studying in Italy.
- Language Proficiency: Demonstrate sufficient proficiency in English, the course's language of instruction. This can be demonstrated through recognized English language tests like IELTS or TOEFL. The specific score requirements may vary depending on the applicant's nationality and previous academic background.
Language Proficiency Requirements:
For this specific course, the required English proficiency level is:
- IELTS: 6.0 overall with no sub-score below 5.5
- TOEFL: 80 overall with no sub-score below 20 Stronger applicants will have higher English scores and demonstrate exceptional talent in their portfolios.
