Fashion marketing and communication
Milan , Italy
See our Suggestions
Tuition Fee
EUR 1,795
Per course
Start Date
Medium of studying
On campus
Duration
14.0 days
Program Facts
Program Details
Degree
Courses
Major
Advertising | Marketing
Area of study
Business and Administration
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
EUR 1,795
Intakes
| Program start date | Application deadline |
| 2023-10-01 | - |
| 2024-06-25 | - |
About Program
Program Overview
It covers key concepts such as sourcing, supply chain, marketing techniques, and international branding. The two-week course is designed for students without prior knowledge in the field and first-year Art and Design students.
Program Outline
Degree Overview:
- Level: Introductory
- Focus: Fashion industry through a business and management perspective
- Objectives:
- Understand the dynamics of Italian and international fashion business
- Gain core elements of fashion marketing
- Learn marketing techniques and activities employed in the fashion business
- Target Audience: Students without prior background in the subject area and first-year Art and Design students
Outline:
- Content:
- Fashion industry sourcing
- Supply chain
- Fashion buying cycle
- Vendor selection and buying decision criteria
- Retail brand marketing in the fashion industry
- Internationalisation of fashion retailing
- International branding
- Flagship stores
- Structure:
- 2-week session
- June 25th – July 5th 2024
- Milan campus
- The course fee is €1,795 for a 2-week session.
SHOW MORE
About University
Overview:
Services Offered:
Student Life and Campus Experience:
Key Reasons to Study There:
Academic Programs:
Undergraduate Programs:
Bachelor of Arts degrees in various fields, including design, fashion design, creative technologies, film and animation, graphic design and art direction, comics and visual storytelling, painting and visual arts, set design, and fashion marketing management.Postgraduate Programs:
Master of Arts degrees in various fields, including fashion design, design, communication and graphic design, media design and new technologies, and visual arts.Academic Masters:
First Level Academic Master Degrees in various fields, including contemporary art markets, photography and visual design, art and ecology, new urban design, Italian design, creative advertising, sustainable innovation communication, fashion digital marketing, business law for the fashion system, and screenwriting for series.Special Programs:
Gap year, foundation course, semester abroad programs, and summer courses.Other:
Total programs
66
Admission Requirements
Entry Requirements:
EU Students:
For admission to the Summer Fashion Communication Program, EU Students with an Italian academic qualification must:
- Have successfully completed a secondary school diploma
- Hold any Bachelor's degree, regardless of the field of study EU Students with a European academic qualification must:
- Have successfully completed 12 years' of education
- Have a recognized school leaving certificate
- Meet the specific entry requirements outlined by their country of origin for admission to Italian Universities or Academies of Fine Arts International Students (Outside EU): International Students from outside the EU must:
- Have been in possession of a foreign 5-year secondary leaving Diploma with specific admission to university in their home-country
- Demonstrate an adequate knowledge of English
Additional Entry Requirements:
All prospective students, regardless of their origin, must:
- Submit all required application materials within the established deadline
- Demonstrate a strong passion and motivation for the field of the fashion, marketing and communication, evident during the selection interview,
Language Proficiency Requirements:
Students whose native language is English are exempt from providing proof of English level. Non-native English speaker students must provide one of the following certificates as proof of English proficiency:
- TOEFL: minimum level required of 96 (internet version)
- IELTS: minimum level required of 7 with no sub-score less 6,0.
- PTE Academic: mininum level required: 62
- CAE: minimum level requirement of grade C
Location
Video
Gallery
