Heritage Management MA

Program Overview

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This comprehensive marketing program provides a solid foundation in core marketing principles, digital marketing, sales management, and leadership. Through a combination of lectures, seminars, case studies, and group projects, students develop critical thinking, problem-solving, and communication skills essential for success in the marketing field. Graduates are well-prepared for careers in various sectors, including marketing agencies, consumer goods companies, and e-commerce.

Program Outline

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Outline:

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Core Professional Practice modules:

• Contemporary Marketing Management (4 compulsory modules):
• Segmentation & Targeting (10 Credits)
• Market Research & Insight (10 Credits)
• Brand Building & Management (10 Credits)
• Customer Relationship Management (CRM) (10 Credits)
• Digital Marketing Management (3 compulsory modules):
• Digital Marketing Tools & Platforms (10 Credits)
• Digital Strategy & Planning (10 Credits)
• Digital Customer Experience (10 Credits)
• Sales Management (2 compulsory modules):
• Sales Leadership & Strategy (10 Credits)
• Sales Force Management & Professional Selling (10 Credits)
• Data-Driven Marketing Strategy (10 Credits)
• Leadership Skills for Marketers (10 Credits)
• Marketing & Business Performance Measurement (10 Credits)
• Optional modules:
• Service Management (10 Credits)
• Business Ethics & Corporate Responsibility (10 Credits)
• Digital Analytics & Web Optimization (10 Credits)
• Neuromarketing (10 Credits)
• Sports Management (10 Credits)
• Fashion Marketing (10 Credits)
• Marketing & Entrepreneurship (10 Credits)
• Dissertation (40 Credits): students are required to undertake an independent research project on a specific topic in marketing.

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Modules are assessed through:

• Individual coursework and team assignments
• Written examinations
• Presentations
• In-person or virtual assessments
• Dissertation

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Assessment:

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Assessment methods:

• Coursework: includes a range of written assignments, reports, individual and group projects, and case studies.
• Examinations: written and/or oral examinations, depending on the module.
• Presentations: oral group or individual presentations to demonstrate understanding and application of learned concepts.
• Dissertation: a 40-credit independent research project requires the development of research skills, critical thinking, and writing abilities.
• In-person or virtual assessments: some modules may utilize online platforms for assessment tasks and activities.

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Assessment criteria:

• Assignments and coursework are marked based on originality, depth of research, critical analysis, clarity of presentation, and effective communication skills.
• Examinations assess students' theoretical knowledge and understanding of key concepts, models, and theories covered in the modules.
• Presentations are evaluated on clarity of delivery, effective use of visuals, engagement with the audience, and demonstrating a comprehensive grasp of the subject matter.
• The dissertation is assessed on its originality, research quality, analytical depth, critical evaluation of sources, and quality of writing, presentation, and structure.

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Teaching:

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Teaching methods:

• Lectures: Delivered by experienced faculty members and industry practitioners, covering core topics and key concepts within each module.
• Seminars: Interactive, discussion-based sessions to facilitate deeper understanding of theoretical frameworks and encourage application of knowledge.
• Guest lectures: Industry professionals and experts are invited to provide real-world insights and perspectives on current marketing trends and practices.
• Case studies: Examining real-world business scenarios provides an opportunity to apply theoretical frameworks to practical situations and develop problem-solving skills.
• Group projects: Collaborative exercises encourage teamwork, communication, and negotiation skills while applying marketing knowledge to simulated or real-world business challenges.
• Individual presentations: Develop presentation and communication skills through individual work on specific topics or research findings.
• Independent learning: Students are required to engage in independent study to expand their knowledge, explore further areas of interest, and prepare for assessments.

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Careers:

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Graduates of this program are well-placed to pursue careers in a wide range of sectors, including:

• Marketing agencies and consultancy firms
• Consumer goods and services companies
• E-commerce and digital marketing
• Retailing and hospitality
• Sports management and entertainment
• Fashion and luxury goods
• Financial services
• Non-profit organizations
• Public sector

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Possible job titles for graduates include:

• Marketing Manager
• Brand Manager
• Digital Marketing Specialist
• Social Media Manager
• Content Marketing Manager
• Market Research Analyst
• Customer Relationship Manager
• Sales Executive
• Business Development Manager
• Entrepreneur

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Other:

• Field trips: Students may have the opportunity to participate in field trips to relevant organizations or participate in industry events to gain practical insights and network with professionals.
• Alumni network: Graduates gain access to a network of alumni, offering valuable connections and opportunities for professional development.
• Part-time work placements: Students may have the opportunity to complete part-time work placements in the industry to gain valuable experience and enhance their employability.
• Collaborative learning environment: The program encourages active participation, teamwork, and peer-to-peer learning, providing students with valuable interpersonal and collaborative skills.

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Home: £12,650 Overseas: £24,000 EU/EEA/Swiss studentsApply nowRegister your interest