| Program start date | Application deadline |
| 2023-09-18 | 2023-06-30 |
| 2024-01-23 | - |
| 2024-04-24 | - |
Program Overview
Overview
Our Master's programme in Marketing covers core business practices and marketing principles, giving you the range of competencies you need to become a marketing professional or pursue a management career with a specialism in marketing. The programme equips you with the necessary knowledge and skills in marketing which reflect relevant research, best practice and innovative thinking to enhance your employability. The programme also serves as preparation for further study or an academic career in marketing.
Throughout this programme, students will have opportunities to develop research and analytical skills, real-life problem-solving capacities, and the personal and interpersonal skills needed to succeed. Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.
Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.
Professional accreditation
We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "
Triple Crown
".The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
The University of Bradford has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
Rankings
Times Higher Education Business School of the Year 2021
The Times Higher Education Awards recognise outstanding achievements in UK higher education. The School of Management was recognised for our focus on economic and social regeneration.
Our award citation states, "During the pandemic, the school focused its initiatives on helping graduates from disadvantaged backgrounds navigate the disrupted job market and on providing support for local businesses dealing with crisis trading conditions. The judges commended Bradford's "inspiring" support for students, alumni, schools and local businesses."
Find out more about our Times Higher Education Business School of the Year 2021 award
Program Outline
What you will study
All module information is for 2022 entry, and is subject to change.
First year
Core
Strategic Brand Management
International Marketing
Marketing Planning and Strategy
Consumer Behaviour and Insights in the Digital Age
Service Marketing
Digital Business and Marketing Strategy Simulation
Dissertation
Option
Entrepreneurship and Innovation
Digital Marketing Metrics
Developing Skills for Business Leadership
Corporate Finance
Operations Management
Business Economics
Accounting and Finance
Corporate Social Responsibility
Cross Cultural Management
International Master’s Summer School
International Master’s Summer School (attendance only – non-credit bearing)
Learning and assessment
The programme is summatively assessed by a mixture of written examinations, assessed coursework, case studies, group projects and multimedia presentations.
Assessment is integrated with learning and teaching to support and demonstrate achievement of the learning outcomes for individual modules and the programme as a whole.
Emphasis is place on the feedback function of formative assessment as part of the learning, teaching and assessment strategy as a whole.
Official programme specification
Career support
The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the
Careers
website.Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes there is direct input by Career Development Advisers into the curriculum or through specially arranged workshops.
AWS Academy program from Amazon Web Services (AWS)
The School of Management has joined the prestigious worldwide AWS Academy program from Amazon Web Services (AWS). All students will be given an opportunity to enhance their employability skills, helping to make them ready for the world of work.
AWS Academy is a global program that provides educational institutions with access to cloud computing content to support student learning in a competitive digital workplace. As a member of the AWS Academy, the University of Bradford will help students become proficient and certified in the use of AWS technologies and ready to join the dynamic cloud IT workforce.
All learners will have the opportunity to seek professional certification with the skills gained through AWS Academy content, delivered by University staff that are AWS Academy accredited.
Career Booster
During your time studying at the Faculty of Management, Law and Social Sciences you will have the opportunity to take part in our distinctive career booster programme throughout the duration of your course. The programme is designed to equip you with the necessary skills and graduate attributes to be job-ready when seeking employment with leading innovative organisations. The
Career Booster Programme (PDF, 2.8 MB)
In addition, the programme will also include activities to promote teamwork, confidence, communication and many other skills sought by employers.
Developing a portfolio of Continuing Professional Development (CPD) Certificates will demonstrate to employers that you are not only ambitious but also take responsibility for your own professional development.
Certified Associate in Project Management (CAPM)
Students registered for postgraduate degrees in the School of Management (SoM) during the 2020/21 academic year will be encouraged to register with the Project Management Institute (PMI) and become a Certified Associate in Project Management (CAPM). The PMI is the world's leading association for those who consider that project, programme or portfolio management as their profession or for those who see developing skills in this area as being an important additional professional qualification.
The school will help support students prepare for this exam through the one-weekCareer Booster
short course programme which will be delivered in Semester 2. This will be followed by a one-week CAPM revision session to help students prepare for the exam. Any of the School’s MSc students at the beginning of the academic year at Bradford can register as an individual member of the PMI. This will give students access to a range of learning materials on the PMI website. Towards the end of the taught MSc programme at the School of Management, students will be supported to register for the PMI’s CAPM exam which is a three-hour multiple-choice assessment. Regardless of your career stage, the Certified Associate in Project Management is an asset that will distinguish you in the job market and enhance credibility and effectiveness working on projects or with project teams. Further information on the benefits of becoming a member of the PMI and a Certified Associate in Project Management can be found on theProject Management Institute (PMI) website
.Career prospects
Our graduates are highly sought after for careers in management, consultancy or advanced management studies.
The sectors and jobs that our MSc students are employed in after graduation vary depending on their previous experience and pathway taken. In terms of career progression, it is useful to consider where alumni are three years after graduation. Looking at the data derived from the School’s ranking in the Financial Times Master’s in Management Rankings, on average 25% of them are in senior management roles and 20% in junior management positions three years after graduation.
