PGDip in Promotional Media

Program Overview

The PGDip in Promotional Media at Goldsmiths bridges the gap between public relations, advertising, and marketing. It equips graduates with skills in campaign development, media analysis, and critical thinking. The program offers a range of option modules and is taught by industry experts, preparing students for careers in various promotional media fields.

Program Outline

PGDip in Promotional Media: Public Relations, Advertising and Marketing

Degree Overview:

This PGDip is designed to bridge the gap between traditional boundaries of media, public relations, advertising, and marketing. It offers a comprehensive exploration of contemporary issues in these fields and equips graduates with the skills and knowledge to analyze promotional media texts, develop effective promotional campaigns, and critically analyze and apply insights to new projects and areas. The program is aimed towards individuals who want to develop their skills or retrain for a career in promotional media. It offers valuable skills in public relations, advertising, marketing communications, and promotional campaigning.

Outline:

The PGDip is a one-year full-time or two-year part-time program. It consists of compulsory modules, option modules, and independent research.

Compulsory Modules:

• Promotional Media I: Changing Fields & Contexts (30 credits)
• Promotional Media II: Campaign Skills & Techniques (30 credits)

Option Modules:

Students will choose 60 credits of option modules from a list approved annually by the department, which may include:

• Media, Culture and Society
• Global Marketing Communications
• Public Relations and Corporate Social Responsibility
• Digital Media and Marketing
• Advertising and Consumer Culture
• Event Management
• Media Law and Ethics

Assessment:

Assessment methods vary depending on the module but typically include a mix of essays, presentations, case studies, and examinations.

Teaching:

The program is taught by experienced academics and industry professionals who are experts in their fields. The department also hosts a range of events that bring together industry experts, academics, and students to share insights and experiences.

Careers:

Graduates of the PGDip can pursue careers in various fields, such as:

• Public relations
• Advertising
• Marketing communications
• Promotional campaigning
• Brand management
• Social media marketing
• Digital marketing
• Event management
The program also prepares students for further postgraduate study in related fields.

Other:

• The Department of Media, Communications and Cultural Studies has been ranked 2nd in the UK for 'world-leading or internationally excellent' research (Research Excellence Framework, 2021) and 16th in the world (3rd in the UK) in the 2024 QS World Rankings for communication and media studies.
• Students are encouraged to seek work experience in relevant institutions during the program.

Annual tuition fees These are the fees for students starting their programme in the 2024/2025 academic year. Home - full-time: £6910 Home - part-time: £3455 International - full-time: £13640 Additional costs There may also be specific additional costs associated with your programme.