PGCert Museums & Galleries Entrepreneurship
| Program start date | Application deadline |
| 2023-09-18 | - |
| 2023-05-02 | - |
| 2023-09-26 | 2023-07-17 |
| 2024-01-16 | - |
Program Overview
The Postgraduate Diploma in Museums & Galleries Entrepreneurship at Goldsmiths, University of London equips individuals with the knowledge and skills to navigate the evolving landscape of museum and gallery management. Through a combination of theory and practice, the program tackles crucial topics such as sponsorship, marketing, audience development, regeneration, partnerships, and commerce. Graduates are well-positioned for roles in diverse areas such as museum and gallery management, marketing and communications, audience development, programming and events, fundraising and development.
Program Outline
PGDip in Museums & Galleries Entrepreneurship at Goldsmiths, University of London
Degree Overview:
Overview:
The Postgraduate Diploma in Museums & Galleries Entrepreneurship equips individuals with the knowledge and skills to navigate the evolving landscape of museum and gallery management. Through a combination of theory and practice, the program tackles crucial topics such as sponsorship, marketing, audience development, regeneration, partnerships, and commerce.
Objectives:
- Develop a thorough understanding of entrepreneurship within the context of museums and galleries.
- Foster critical thinking, analytical skills, and entrepreneurial mindset in the context of museums and galleries.
- Provide opportunities for networking with professionals in the museum and gallery sector.
Description:
The program combines lectures, seminars, guest lectures, site visits, interviews, projects, workshops, and presentations to provide a comprehensive learning experience. Participants delve into case studies of large-scale public/cultural projects like the Unilever series in Tate Modern's Turbine Hall and the Fourth Plinth project in Trafalgar Square. Practical research is conducted through on-site visits to museums and galleries like Tate, the V&A, and the National Gallery.
Outline:
Content:
The program focuses on:
- Sponsorship and marketing
- Audience development
- Regeneration and partnerships
- Commerce and merchandise
- Innovative entrepreneurial approaches in museums and galleries
Structure:
The program consists of two 10-week courses, each taken one afternoon a week.
Modules:
- Museums & Galleries as Creative Entrepreneurs (Autumn term): Explores entrepreneurial ventures in museums and galleries, focusing on marketing, branding, and audience engagement.
- Museums & Galleries as Cultural Entrepreneurs (Spring term): Examines entrepreneurial endeavors within cultural institutions, including partnerships, funding, and social impact.
Course Schedule:
Courses are typically offered one afternoon a week, with specific timings varying depending on the semester.
Assessment:
Assessment Methods:
The program utilizes various assessment methods, including:
- Essays: In-depth analysis of specific topics related to museum and gallery entrepreneurship.
- Presentations: Opportunities to showcase research findings and engage in critical discussions.
- Group projects: Collaborative work on real-world case studies or entrepreneurial projects.
Assessment Criteria:
Evaluation is based on factors such as:
- Depth of knowledge and understanding: Demonstrating a comprehensive grasp of theoretical concepts and practical applications.
- Critical thinking and analysis: Examining issues from multiple perspectives and offering insightful interpretations.
- Communication and presentation skills: Effective articulation of ideas and arguments through various mediums.
- Originality and creativity: Developing innovative and feasible solutions in response to given challenges.
Teaching:
Teaching Methods:
- Interactive lectures with guest speakers and industry professionals
- Thought-provoking seminars and discussions
- Collaborative group work and project-based learning
- Field trips and on-site visits to museums and galleries
- Individualized mentorship and feedback
Faculty:
The program boasts experienced faculty with expertise in museum and gallery management, entrepreneurship, marketing, and cultural studies. Guest lectures and workshops are also facilitated by renowned professionals in the field.
Unique Approaches:
The program emphasizes practical application through case studies, simulations, and real-world projects. This approach allows participants to apply their learnings to actual museum and gallery scenarios.
Careers:
Potential Career Paths:
- Museum and gallery management
- Marketing and communications
- Audience development
- Programming and events
- Fundraising and development
Career Opportunities:
Graduates are well-positioned for roles in diverse areas such as:
- Marketing and communications departments
- Audience development initiatives
- Educational programming and outreach
- Museum and gallery management
- Curatorial and research positions
Outcomes:
The program aims to prepare graduates for successful careers in the museum and gallery sector.
- The program welcomes individuals with an undergraduate degree (at least second-class standard) in a relevant field or those with at least two years of professional experience in the creative industries.
- International applicants are accepted, and the program considers a wide range of qualifications.
- English language requirements for non-native speakers: IELTS score of 7.0 with a 7.0 in writing and no element lower than 6.5.
- The program is designed to equip participants with the skills and knowledge needed to either embark on a career in museums and galleries or enhance their professional development within the existing field.
