PGCert in Promotional Media

Program Overview

The PGCert in Promotional Media explores the intersection of public relations, advertising, and marketing, equipping students with critical and cognitive skills for navigating the evolving promotional media landscape. Through a blend of compulsory and optional modules, students develop expertise in analyzing promotional media texts, creating effective campaigns, and pursuing careers in various industries, including public relations, advertising, and marketing communications.

Program Outline

Degree Overview:

The PGCert in Promotional Media: Public Relations, Advertising, and Marketing

challenges traditional boundaries between these fields, offering a comprehensive exploration of contemporary issues and analytical techniques. The program equips students with critical and cognitive skills essential for navigating the ever-evolving promotional media landscape. Graduates will be equipped to pursue careers in public relations, advertising, marketing communications, and promotional campaigning.

Key objectives:

• Understand the intersection of promotional media, public relations, advertising, and marketing.
• Develop expertise in analyzing promotional media texts.
• Hone critical and cognitive skills for interpreting trends and applying knowledge to new projects.
• Acquire career-enhancing skills and gain a competitive edge in the promotional media industry.

Program structure:

• Three academic terms (September-June) equivalent to part-time study.
• Focus on developing skills through a blend of compulsory and optional modules.
• Exposure to contemporary industry practices through case studies and guest lectures.
• Promotional Media II: Campaign Skills & Techniques (30 credits): Equips students with the practical skills and techniques needed to create effective promotional campaigns.

Optional Modules:

Students can choose from a range of optional modules to tailor the program to their specific interests and career aspirations. Examples include:

• Creative Industries and the City
• Cultural and Creative Industries
• Digital Cultures
• Entrepreneurship and Innovation in the Creative and Cultural Industries
• Media and Globalisation
• Media Law
• Public Relations and Corporate Communication
• Social Media and Digital Marketing

Assessment:

Assessment methods vary depending on the module and may include:

• Essays
• Project work
• Presentations
• Examinations
• Case studies
• Portfolio development

Teaching:

The program boasts an experienced and accomplished faculty with expertise in various aspects of promotional media. The teaching methods include:

• Lectures
• Seminars
• Workshops
• Guest lectures
• Independent study
• Group work
The program utilizes a blended learning approach, incorporating online resources and interactive activities to enhance student engagement.

Careers:

The PGCert in Promotional Media prepares graduates for a wide range of careers in the following fields:

• Public relations
• Advertising
• Marketing communications
• Promotional campaigning
• Media research
• Journalism
• Content creation
• Social media management
• Digital marketing
Graduates can pursue careers in various industries, including:
• Advertising agencies
• Public relations firms
• Marketing departments
• Media organizations
• Non-profit organizations
• Government agencies
• Educational institutions
The program also equips graduates with the skills and knowledge to pursue further postgraduate studies in related fields.

Other:

• The Department of Media, Communications and Cultural Studies boasts a strong reputation for research excellence and industry connections.
• Students have access to dedicated careers support and guidance throughout the program.
• The program offers a valuable opportunity to study in the heart of London, a global hub for media and communication.