Marketing Management MSc

Program Overview

The MSc Marketing Management program at De Montfort University equips students with the knowledge and skills to excel in various commercial environments. It emphasizes a global context, incorporates the latest digital practices, and offers practical experience through live industry projects and a Marketing Consultancy Project option. Graduates are well-prepared for careers in marketing, including product development, brand management, and digital marketing.

Program Outline

Degree Overview:

Overview:

• The MSc Marketing Management program enables students to develop and apply marketing knowledge and skills for various commercial environments.
• It caters to both individuals new to marketing and those seeking to enhance their undergraduate-level knowledge.
• The program focuses on a global context and incorporates the latest digital practices.
• Assessments involve live industry projects, allowing graduates to demonstrate real-world application of theoretical knowledge.
• The program culminates in a dissertation or marketing consultancy project.

Key Features:

• Develops professional and personal skills with a strong focus on key marketing management issues and themes.
• Utilizes authentic assessments reflecting real-world applications of marketing theory.
• Offers a Marketing Consultancy Project option for practical experience.
• Provides an optional Digital Marketing Strategy module to equip students for the digital landscape.
• Delivers cutting-edge marketing education through industry expert involvement.
• Employs a block teaching approach for focused learning and regular feedback.

Outline:

Course Modules:

The program consists of six blocks, with each block typically focusing on a specific marketing area:

• Block 1: Contemporary Marketing Practice
• Block 2: Strategic Brand Management
• Block 3: Integrated Marketing Communications
• Block 4: Digital Marketing Strategy or Consumer Experience and Behaviour
• Block 5 & 6: Marketing Dissertation or Marketing Consultancy Project

Teaching and Assessment:

The program utilizes various teaching methods, including:

• Lectures: Outlining models and theoretical frameworks for different marketing areas.
• Tutorials and Seminars: Encouraging critical analysis and discussion.
• Guest Lectures: Providing industry insights.
• Group Work: Collaborative projects and presentations.
• Individual Presentations and Simulations: Developing individual skills.
• Dissertation or Marketing Consultancy Project: Final assessment demonstrating knowledge and skills.
The assessment strategy involves a range of methods, including:
• Reports: Demonstrating analytical and writing abilities.
• Presentations: Showcasing communication and critical thinking skills.
• Coursework: Applying knowledge and skills to practical situations.

Assessment:

• Assessments are designed to test a wide range of marketing management skills.
• Feedback and guidance are provided throughout the program.
• The program emphasizes the real-world application of knowledge and skills.
• Students are encouraged to showcase their work on LinkedIn.

Teaching:

• The teaching methods are based on commercial practices and reflect industry needs.
• The program utilizes a blend of traditional and modern teaching approaches.
• The faculty comprises industry experts and experienced academics.
• The program offers support for academic writing, research strategies, and assistive technology.

Careers:

• Graduates pursue careers in various sectors including:
• Product development
• Brand management
• Digital marketing
• Marketing communications
• Market research
• Customer service management
• E-marketing
• Sales
• Recent graduates are employed by companies like IBM, Toyota, Candi, Schroders Investments, and Sudan International University.
• The program also provides opportunities for working with agencies and media companies like WPP, DDB Hong Kong, and Razorfish.

Other:

• The program emphasizes a global perspective and incorporates international case studies.
• Students have the opportunity to participate in DMU Global, an international experience program that provides opportunities for overseas study, internships, and cultural immersion.
• Students have access to extensive library resources and learning technologies.
• The program offers support for students with disabilities and provides an inclusive learning environment.

UK

EU/International Programme code: September: N50077 January: N50078 Start date: September, January Duration: 12 months (September entry), 16 months (January entry) Fees and funding: 2024/25 tuition fees for UK students: £10,450 How to apply Application guidance document Submit a study-related enquiry Programme code: September: N50077 January: N50078 Start date: September, January Duration: 16 months Fees and funding: 2024/25 tuition fees for EU and international students: £17,950 How to apply Application guidance document Submit a study-related enquiry