International Business and Marketing MSc

Program Overview

Through practical application and relevant theory, the program enhances employability and prepares graduates for success in the globalized business environment. The program covers key topics such as international business strategy, buyer behavior, branding, and marketing. Graduates are well-positioned for careers in international business and marketing, including roles such as Marketing Manager, Brand Manager, and International Business Consultant.

Program Outline

Degree Overview:

This program is designed for individuals seeking an advantage in the competitive international job market. It equips students with a robust understanding of international business and marketing principles through both practical application and relevant theory. The program aims to enhance employability and prepare graduates for success in the globalized business environment.

Key Features:

• In-depth knowledge of major functions and key topics within business and marketing.
• Enhancement of employability through practical skills and relevant knowledge.
• Understanding of why and how firms go international, including factors influencing success and failure.
• Grasp of international marketing and its impact on multinational companies.
• Exploration of core concepts, theories, and practices of buyer behaviour and branding in the international business context.

Outline:

• The program is structured around six blocks, each focusing on a specific theme.
• Block 1: International Business and Strategy
• Block 2: International Buyer Behaviour and Branding
• Block 3: Critical Management and Organisation Studies
• Block 4: International Marketing
• Block 5 & 6: Dissertation, Consulting Project, or Business Project Simulator (students choose one)

Assessment:

• A variety of assessment methods are used, including essays, reports, exams, MCQs, and presentations.
• Formative assessments are conducted throughout the program to ensure students are on track and to provide feedback for improvement.
• Summative assessments at the end of each block determine the student's final grade.

Teaching:

• The program utilizes a broad range of teaching methods, including workshops, tutorials, practical sessions, online resources, and formative assessments.
• The approach caters to different learning styles and ensures students are engaged in the learning process.
• Feedback is provided throughout the program to help students improve their knowledge, skills, and understanding.

Careers:

• The program prepares graduates for a variety of careers in international business and marketing.
• Potential career paths include:
• Marketing Manager
• Brand Manager
• International Business Consultant
• Market Research Analyst
• Export Manager
• The program also provides graduates with the skills and knowledge to start their own businesses.

Other:

• The program is taught by expert academics with first-hand experience in marketing and business.
• The program offers opportunities to attend guest lectures from industry professionals.
• The program is delivered in a block teaching format, allowing students to focus on one subject at a time.
• The program is accredited by the British Council.
• The program is offered on a full-time basis and starts in September.
• The program is available to UK, EU, and international students.
• Scholarships are available for eligible students.
• The program is delivered in the Hugh Aston Building, which offers a variety of facilities for students.
• The program is supported by the DMU Careers Team, which provides students with career guidance and support.
• The program also offers opportunities for students to participate in DMU Global, an international experience program.

UK

EU/International Programme code: N1N573 Duration: 12 months full-time Start date: September Fees and funding: 2024/25 tuition fees for UK students: £10,450 How to apply Application guidance document Submit a study-related enquiry Entry criteria Entry criteria Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification, or an equivalent professional qualification. English language requirements If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential. Structure and assessment Course modules Teaching and assessment Teaching contact hours Course modules Block 1: International Business and Strategy Block 2: International Buyer Behaviour and Branding Block 3: Critical Management and Organisation Studies Block 4: International Marketing Block 5 & 6: One of the following: Dissertation Consulting Project Business Project Simulator Note: All modules are indicative and based on the current academic session. Course modules Block 1: International Business and Strategy Block 2: International Buyer Behaviour and Branding Block 3: Critical Management and Organisation Studies Block 4: International Marketing Block 5 & 6: One of the following: Dissertation Consulting Project Business Project Simulator Note: All modules are indicative and based on the current academic session. Teaching and assessment The learning and teaching methods on this programme embrace a broad range of approaches that have demonstrated effectiveness in postgraduate marketing education. These will include a mixture of workshops, tutorials, practical learning sessions, online resources and formative assessments to ensure all learning styles are acknowledged. For assessment, we will use a series of portfolio tasks in most modules, including a broad range of assessments, such as essays, reports, exams, MCQs, presentations. Alongside summative feedback, students will be given feedback throughout the programme to develop and improve their knowledge, skills and understanding. Teaching contact hours This is a full-time course and in total you should be prepared to devote approximately 2 hours of lectures, 6 hours of workshop and 2 hours of asynchronous activity each week. Facilities and features ••• Hugh Aston Building Wherever possible, students will be given home access to specialist software. You’ll also have access to the building’s new £5.5 million extension called The Yard, which provides more than 22,000 square metres of extra space. This is designed to facilitate your learning experience with large and airy breakout spaces, a new Student Advice Centre, and a balcony on the top floor. The Yard also features more comfortable classrooms and self-study spaces, allowing you to carry out independent study as well as group work. Library services We will support you to confidently use a huge range of learning technologies, including Learning Zone, Collaborate Ultra, DMU Replay, MS Teams, Turnitin and more. The library staff offer additional support to students, including help with academic writing, research strategies, literature searching, reference management and assistive technology. Learning zones Our Learning Zones and The Greenhouse also provide space for group or individual work and study. There are 1,600 study places across all library locations, more than 700 computer stations, laptops to borrow, free wi-fi and desktop power outlets. Opportunities and careers Find the people who will open doors for you DMU's award-winning careers service provides guaranteed work experience opportunities DMU Careers Team DMU Global Through DMU Global, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges. Graduate careers Enhance your existing qualifications and career prospects with a specialist focus on marketing in an international context. Take your next steps Postgraduate events Book your place Submit a study-related enquiry Enquire now How to apply Learn more More from DMU Leicester - A city for students Studying here gives easy access to the vibrant hub of entertainment, shopping and culture that is Leicester. Research at DMU Postgraduate research students are nurtured and recognised by scholars and research leaders. Postgraduate Alumni Scholarship DMU graduates can benefit from a tuition fee discount, available on selected full-time and part-time postgraduate taught courses. Return to top De Montfort University The Gateway Leicester LE1 9BH UNITED KINGDOM Academic staff DMU Events Jobs at DMU DMU News University governance Contact Academic staff DMU Events Jobs at DMU DMU News University governance Contact De Montfort University The Gateway Leicester LE1 9BH UNITED KINGDOM Facebook Twitter Instagram YouTube LinkedIn TikTok WhatsApp © 2024 De Montfort University Accessibility Legal Modern Slavery Act statements Privacy © 2024 De Montfort University Accessibility Legal Modern Slavery Act statements Privacy Facebook Twitter Instagram YouTube LinkedIn TikTok ? Question: Ensure the returned data is accurate. Answer: 2024/25 tuition fees for UK students: £10,450 2024/25 tuition fees for EU and international students: £17,950