Fashion Management with Marketing MA/MSc

Program Overview

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The Fashion Management with Marketing MA/MSc program at De Montfort University equips graduates with advanced skills in global fashion management, marketing, and sustainability. Through a combination of theoretical knowledge and practical experience, students develop expertise in product development, brand management, and ethical practices. The program prepares graduates for leadership roles in the fashion industry, fostering critical thinking, innovation, and a commitment to sustainability.

Program Outline

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Degree Overview:

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Fashion Management with Marketing MA/MSc

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Keywords:

Fashion Management, Marketing, Master's Degree, Sustainability, Global Focus, Industry Relevance

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Objectives:

• Equip graduates with advanced skills and agility to navigate the fast-paced fashion industry.
• Provide a deep understanding of global fashion management principles and practices.
• Develop expertise in marketing and integrated brand management, focusing on sensory, emotional, and spiritual aspects.
• Enhance knowledge of product development from concept to production, with an emphasis on sourcing, critical path management, and customer analysis.
• Foster critical thinking and personal positions on major sustainability issues in the fashion industry.

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Program Description:

This MA/MSc program caters to graduates with a fashion, textiles, or business background seeking a fulfilling career in leadership roles within the fashion industry. It provides specialist skills and real-world expertise to tackle industry challenges with creative solutions. The program's key features include:

• Opportunity to obtain an MA or MSc depending on chosen pathway and final Major Project.
• Award of Postgraduate Diploma or Postgraduate Certificate based on achieved credits.
• Recognition as one of the country's most sustainable fashion and textile schools and a top fashion school globally.
• Development of technical expertise in fashion alongside strong management principles and customer marketing.
• Real-world project work in a chosen specialization and optional year-long work placement for practical industry experience.
• Students receive access to the award-winning Vijay Patel Building, providing state-of-the-art facilities for creative thinking and development.

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Outline:

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Keywords:

Modules, Content, Structure, Schedule, Course Description

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Program Content:

• Global Fashion Management
• Research Methods with Cultural Context
• Sustainability Strategy and Design
• Business and Marketing Strategies
• Work-based Project / Dissertation (Choice-based)

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Program Structure:

• 12-month full-time or 16-month part-time program (depending on start date)
• Semester system with Block teaching format
• Combination of lectures, seminars, tutorials, workshops, and independent study

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Course Description:

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Block 1: Global Fashion Management

• Focus on the entire product development process from design to delivery.
• Combines theoretical and practical approaches to developing products for commercial quality standards.
• Covers sourcing strategies, critical path management, customer analysis, and industry trends.

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Block 2: Research Methods with Cultural Context

• Introduces advanced research skills and their application in the context of design/fashion management.
• Covers research design, data gathering and analysis, critical and ethical practices, and research dissemination.
• Explores material culture theory and its application to issues of identity, status, and disability.

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Block 3: Sustainability Strategy and Design

• Examines historical and contemporary perspectives on sustainable design and business strategies.
• Discusses ethical issues, worker's rights, product lifecycles, and alternative production and consumption models.
• Provides practical and conceptual knowledge for future managers and entrepreneurs in the fashion industry.

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Block 4: Business and Marketing Strategies

• Focuses on converting creative concepts into successful market offerings using business and financial skills.
• Covers marketing and corporate strategy, value proposition, industry analysis, blue ocean theory, innovation, and financial planning.
• Helps students develop finely tailored business plans for market-ready concepts.

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Block 5 & 6: Choose one of the following

• Work-based Project: Opportunity to develop and demonstrate acquired skills in a real-world context like working with a fashion/textile/design company.
• Dissertation: Independent research on a chosen topic, demonstrating initiative, independent thinking, and complex decision-making skills.

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Schedule:

• Typically, 12 hours of timetabled sessions (lectures, tutorials, workshops) per week in the first two terms.
• Minimum of 23 hours of independent study expected each week in the first two terms.
• Students gain access to guest lectures from industry leaders and engage in conferences and seminars to broaden their knowledge and network.

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Assessment:

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Keywords:

Assessment Methods, Criteria, Feedback

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Assessment Methods:

• Written reports with full referencing and structure
• Presentations for showcasing work and receiving feedback
• Independent research culminating in a dissertation or work-based project
• Consistent participation in seminars, workshops, and group discussions

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Assessment Criteria:

• Depth of knowledge and understanding of the subject matter
• Ability to apply theory to real-world scenarios
• Critical analysis and problem-solving skills
• Quality of written and oral communication
• Originality and innovation in project work

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Feedback:

• Regular feedback from tutors and peers on assignments and presentations
• Opportunities for self-reflection and improvement based on received feedback
• Individualized guidance during the dissertation or work-based project

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Additional Notes:

• The program emphasizes both theoretical knowledge and practical application.
• Assessments are designed to assess students' ability to think critically, analyze complex problems, and develop creative solutions.

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Teaching:

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Keywords:

Teaching Methods, Faculty, Innovative Approaches

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Teaching Methods:

• Interactive lectures and seminars
• Individual and group tutorials
• Workshops and studio sessions
• Guest lectures from industry experts
• Independent research supervision
• Online learning resources and support

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Careers:

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Keywords:

Career Paths, Opportunities, Outcomes, Employability

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Potential Career Paths:

• Buying and Merchandising
• Marketing and Public Relations
• Logistics and Supply Chain Management
• Retail and Brand Management
• Product Development and Sourcing
• E-commerce

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Typical Employing Companies:

• Major fashion brands and retailers
• Design and product development firms
• Marketing and communication agencies
• Consultancy and research organizations

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Additional Notes:

• The program provides students with the skills and knowledge needed to be successful in a variety of career paths within the fashion industry.
• The program prepares students to become global graduates with the ability to meet the needs of employers worldwide.

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Other:

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Keywords:

Sustainability, Awards, Recognition

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Awards and Recognition:

• Recognized as one of the leading fashion schools in the UK and globally.
• Recipient of the Green Gown Awards for sustainable fashion and textile education.
• Awarded the 'Next Generation Learning and Skills' award in the Green Gowns Awards 2021.

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Sustainability Focus:

• The program emphasizes the importance of sustainability and ethical practices in the fashion industry.
• The program prepares graduates to be agents of change within the industry.

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2024/25 tuition fees for UK students: £9,435 (full-time) per year. 2024/25 tuition fees for EU and international students: £15,800 per year