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Students
Tuition Fee
GBP 17,950
Per year
Start Date
Medium of studying
On campus
Duration
12 months
Program Facts
Program Details
Degree
Masters
Major
Advertising | Public Relations
Area of study
Business and Administration
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
GBP 17,950
Intakes
Program start dateApplication deadline
2023-09-19-
2024-01-092023-11-04
2024-09-01-
About Program

Program Overview


The Advertising and Public Relations Management MSc at De Montfort University equips graduates with advanced knowledge and skills in advertising and PR principles, practices, and theories. The program offers a comprehensive curriculum, industry-informed modules, and a choice between a dissertation or marketing consultancy project. Graduates are prepared for successful management careers in the advertising and PR sector, with opportunities in communications, marketing, and media agencies.

Program Outline


Advertising and Public Relations Management MSc at De Montfort University


Degree Overview:

The Advertising and Public Relations Management MSc program at De Montfort University (DMU) equips graduates with the knowledge and skills necessary for a successful management career in the ever-evolving advertising and public relations (PR) sector.


Objectives:

  • Develop advanced knowledge and understanding of advertising and PR principles, practices, and theories.
  • Sharpen critical and analytical skills in key areas of advertising and PR.
  • Gain expertise in communication strategies, media planning, budgeting, and control.
  • Explore the interplay between marketing communications and other organizational functions.
  • Cultivate advanced management and leadership skills.

Program Description:

This program caters to individuals with no prior qualifications or work experience in marketing or advertising and PR. It offers a comprehensive curriculum that covers:

  • Advertising strategy
  • Consumer future trends
  • Corporate and brand PR
  • Media planning
  • Budgeting and control
  • Integrated marketing communications
  • The program utilizes a research and context-based learning approach, fostering professional and personal development while equipping graduates with an in-depth understanding of contemporary marketing issues.

Other Key Features:

  • Block teaching method for focused learning and engagement.
  • Opportunity to engage with the wider business environment.
  • Exposure to industry-informed and relevant modules.
  • Choice between Dissertation or Marketing Consultancy Project as the final challenge.

Outline:


Program Content:

  • Advertising and communication strategy
  • Consumer futures: socio-cultural, ethical, and psychological contexts
  • Corporate and brand PR
  • Contemporary media choice: planning, budgeting, and control

Modules:

  • Block 1: Contemporary Advertising and Communication Strategy
  • Block 2: Consumer Futures: Socio-cultural, Ethical and Psychological Contexts
  • Block 3: Corporate and Brand PR
  • Block 4: Contemporary Media Choice: Planning, Budgeting and Control
  • Block 5 & 6: Dissertation or Marketing Consultancy Project

Structure:

  • 12 months full-time program

Course Schedule:

  • Block teaching with approximately 2 hours of lectures, 6 hours of workshops, and 2 hours of asynchronous activity per week.

Teaching:


Teaching Methods:

  • Lectures
  • Workshops
  • Guided learning
  • Independent learning
  • Problem-based learning
  • Resource-based learning

Unique Approaches:

  • Block teaching method for focused learning.
  • Industry-informed and relevant modules.
  • Exposure to the wider business environment.

Careers:


Career Paths:

  • Communications
  • Advertising
  • Marketing
  • PR
  • Media agencies

Opportunities:

  • Client-side roles with companies that employ agencies.
  • Entrepreneurial roles in new ventures.
  • Management positions within advertising and PR firms.

Outcomes:

  • Graduates work for leading companies like IBM, Toyota, Candi, Schroders Investments, and more.
  • Graduates secure positions in agencies like WPP, DDB Hong Kong, and Leo Burnett Cyprus.

Other:

  • Accredited by the Chartered Institute of Marketing (CIM) and the Chartered Institute for Public Relations (CIPR).
  • Provides exemption from the Certificate in Direct and Digital Marketing awarded by the Institute of Direct Marketing (IDM).
  • Access to state-of-the-art facilities and resources.
  • Support services from the award-winning careers service.

UK

EU/International Programme code: N5P272 Start date: September Duration: 12 months full-time Fees and funding: 2024/25 tuition fees for UK students: £10,450 Programme code: N5P272 Start date: September Duration: 12 months full-time (September intake) Fees and funding: 2024/25 tuition fees for EU and international students: £17,950

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About University
PhD
Masters
Bachelors
Diploma
Foundation
Courses

De Montfort University

Overview:

De Montfort University (DMU) is a public university located in Leicester, UK. It offers a wide range of undergraduate, postgraduate, foundation, and distance learning courses. DMU is known for its focus on employability and its commitment to providing a supportive and inclusive learning environment.


Services Offered:

Courses:

  • DMU offers a diverse range of courses across various disciplines, including undergraduate, postgraduate, foundation, distance learning, post-registration healthcare courses, and courses starting in January.

Accommodation:

  • The university provides a variety of accommodation options for students, including on-campus residences and private housing.

Campus Tours:

  • Prospective students can take virtual or in-person tours of the campus to get a feel for the environment.

Employability:

  • DMU has a dedicated Careers Team that provides support and guidance to students in their career development.

Fees and Funding:

  • Information on tuition fees and funding options for both domestic and international students is available on the university website.

Student Support:

  • DMU offers a comprehensive range of student support services, including academic advising, mental health support, and disability services.

PhD Research:

  • The university has a Doctoral College that supports students pursuing PhD research degrees.

Study with a DMU Partner:

  • DMU collaborates with partner institutions to offer joint programs and study abroad opportunities.

Information for Parents:

  • The university provides resources and information specifically for parents of prospective students.

DMU Global:

  • This program offers international students support and resources to help them adjust to life in the UK.
  • Student Life and Campus Experience:


Campus:

  • DMU has a modern and vibrant campus with a variety of facilities, including libraries, sports centers, and student unions.

Student City:

  • Leicester is a multicultural and vibrant city with a thriving student population.

Open Days:

  • Prospective students can attend open days to meet with academics, current students, and explore the campus.

Campus Tours:

  • Virtual and in-person tours are available to help students get a feel for the campus environment.

Student Support:

  • DMU provides a range of support services to help students succeed academically and personally.

DMUsport:

  • The university offers a variety of sports and fitness activities for students.

DMU Careers Team:

  • The Careers Team provides support and guidance to students in their career development.


Employability Focus:

  • DMU is known for its strong focus on employability, with a dedicated Careers Team and a range of programs designed to prepare students for the workforce.

Supportive Learning Environment:

  • The university provides a supportive and inclusive learning environment with a range of student support services.

Modern Campus:

  • DMU has a modern and vibrant campus with a variety of facilities.

Vibrant Student City:

  • Leicester is a multicultural and vibrant city with a thriving student population.

Research Success:

  • DMU is recognized for its research excellence in various fields.


Academic Programs:

Undergraduate Courses:

  • DMU offers a wide range of undergraduate courses across various disciplines, including business, law, engineering, and the arts.

Postgraduate Courses:

  • The university also offers a variety of postgraduate courses, including master's degrees and PhD programs.

Foundation Courses:

  • DMU provides foundation courses for students who need to improve their academic skills before starting a degree program.


Other:

Tef Silver:

  • DMU has been awarded a silver rating in the Teaching Excellence Framework (TEF), which recognizes its high-quality teaching and learning.

International Presence:

  • DMU has campuses in Dubai and Kazakhstan, and it offers a range of programs for international students.


Research Excellence:

  • DMU is recognized for its research excellence in various fields, including health, technology, and the arts.

Student Life and Campus Experience:

  • While the context mentions some aspects of student life and campus experience, it does not provide a detailed description.

Key Reasons to Study There:

Studying at De Montfort University (DMU) offers several unique advantages for students. Here are some key reasons why many choose to study there:

1. Strong Employability Focus

  • Work Placements and Internships: DMU has strong industry links and offers a range of placement opportunities across various fields. These placements help students gain real-world experience.
  • DMU Works: This dedicated careers and employability service helps students find employment opportunities, develop CVs, and improve interview skills.
  • High Graduate Employment Rates: DMU has a strong track record of graduates finding employment or pursuing further study shortly after graduation.

2. Diverse Course Offerings

  • DMU offers a wide range of undergraduate and postgraduate courses in fields like business, arts, engineering, health, law, and more. It’s known for innovative programs and interdisciplinary approaches.

3. International Opportunities

  • DMU Global: This program offers students opportunities to study or gain experience abroad, enhancing their global perspective and employability. DMU has links with institutions worldwide and organizes study trips to various countries.

4. Inclusive and Diverse Environment

  • DMU is known for its commitment to diversity and inclusion, with students from various cultural backgrounds, making it a vibrant and supportive campus community. The university emphasizes a welcoming atmosphere for international students.

5. Excellent Campus Facilities

  • DMU’s campus is modern, featuring state-of-the-art labs, workshops, and creative spaces. The Vijay Patel Building, for example, is renowned for its design and creative arts facilities.
  • The Leisure Centre and Library offer high-quality resources for student well-being and study.

6. Innovative Research

  • DMU is a research-focused institution, with particular strengths in areas like sustainability, health, creative industries, and technology. Students have the opportunity to work alongside academics on cutting-edge research projects.

7. Leicester – A Great Student City

  • DMU is located in Leicester, a city known for its rich history, cultural diversity, affordable cost of living, and excellent student-friendly atmosphere. Leicester also has a vibrant arts and music scene, with plenty of social activities for students.

8. Commitment to Sustainability

  • DMU is a leading university in sustainability, striving to make a positive environmental impact. It encourages students to engage in sustainable initiatives and research, making it a good choice for those passionate about green issues.

9. Supportive Learning Environment

  • DMU offers a variety of student support services, including academic support, mental health counseling, and student advice. The university fosters a nurturing environment to help students thrive both academically and personally.

10. Creative and Cultural Hub

  • The university has strong links with the creative industries, particularly in arts, fashion, media, and design. DMU organizes numerous cultural events, exhibitions, and showcases, allowing students to engage in creative practices and gain exposure.
  • Together, these factors make De Montfort University an attractive destination for students looking for a well-rounded educational experience with ample opportunities for personal and professional growth.

Total programs
346
Admission Requirements

Entry Requirements:


UK Applicants:

  • Undergraduate degree in any subject with a minimum of a 2:2 (or equivalent overseas qualification)
  • Professional qualifications may also be considered

EU/International Applicants:

  • Undergraduate degree in any subject with a minimum of a 2:2 (or equivalent overseas qualification)
  • Professional qualifications may also be considered

English Language Requirements:

  • Overall: IELTS 6.0 with a minimum of 5.5 in each band

Language Proficiency Requirements:

  • English: IELTS 6.0 or equivalent
  • This tuition is available both before and throughout the course.
  • Additional requirements may be applicable depending on the chosen module "Direct and Digital Marketing".

Please note:

  • All modules mentioned are indicative and based on the current academic session.
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