Advertising and Public Relations Management MSc
| Program start date | Application deadline |
| 2023-09-19 | - |
| 2024-01-09 | 2023-11-04 |
| 2024-09-01 | - |
Program Overview
The Advertising and Public Relations Management MSc at De Montfort University equips graduates with advanced knowledge and skills in advertising and PR principles, practices, and theories. The program offers a comprehensive curriculum, industry-informed modules, and a choice between a dissertation or marketing consultancy project. Graduates are prepared for successful management careers in the advertising and PR sector, with opportunities in communications, marketing, and media agencies.
Program Outline
Advertising and Public Relations Management MSc at De Montfort University
Degree Overview:
The Advertising and Public Relations Management MSc program at De Montfort University (DMU) equips graduates with the knowledge and skills necessary for a successful management career in the ever-evolving advertising and public relations (PR) sector.
Objectives:
- Develop advanced knowledge and understanding of advertising and PR principles, practices, and theories.
- Sharpen critical and analytical skills in key areas of advertising and PR.
- Gain expertise in communication strategies, media planning, budgeting, and control.
- Explore the interplay between marketing communications and other organizational functions.
- Cultivate advanced management and leadership skills.
Program Description:
This program caters to individuals with no prior qualifications or work experience in marketing or advertising and PR. It offers a comprehensive curriculum that covers:
- Advertising strategy
- Consumer future trends
- Corporate and brand PR
- Media planning
- Budgeting and control
- Integrated marketing communications The program utilizes a research and context-based learning approach, fostering professional and personal development while equipping graduates with an in-depth understanding of contemporary marketing issues.
Other Key Features:
- Block teaching method for focused learning and engagement.
- Opportunity to engage with the wider business environment.
- Exposure to industry-informed and relevant modules.
- Choice between Dissertation or Marketing Consultancy Project as the final challenge.
Outline:
Program Content:
- Advertising and communication strategy
- Consumer futures: socio-cultural, ethical, and psychological contexts
- Corporate and brand PR
- Contemporary media choice: planning, budgeting, and control
Modules:
- Block 1: Contemporary Advertising and Communication Strategy
- Block 2: Consumer Futures: Socio-cultural, Ethical and Psychological Contexts
- Block 3: Corporate and Brand PR
- Block 4: Contemporary Media Choice: Planning, Budgeting and Control
- Block 5 & 6: Dissertation or Marketing Consultancy Project
Structure:
- 12 months full-time program
Course Schedule:
- Block teaching with approximately 2 hours of lectures, 6 hours of workshops, and 2 hours of asynchronous activity per week.
Teaching:
Teaching Methods:
- Lectures
- Workshops
- Guided learning
- Independent learning
- Problem-based learning
- Resource-based learning
Unique Approaches:
- Block teaching method for focused learning.
- Industry-informed and relevant modules.
- Exposure to the wider business environment.
Careers:
Career Paths:
- Communications
- Advertising
- Marketing
- PR
- Media agencies
Opportunities:
- Client-side roles with companies that employ agencies.
- Entrepreneurial roles in new ventures.
- Management positions within advertising and PR firms.
Outcomes:
- Graduates work for leading companies like IBM, Toyota, Candi, Schroders Investments, and more.
- Graduates secure positions in agencies like WPP, DDB Hong Kong, and Leo Burnett Cyprus.
Other:
- Accredited by the Chartered Institute of Marketing (CIM) and the Chartered Institute for Public Relations (CIPR).
- Provides exemption from the Certificate in Direct and Digital Marketing awarded by the Institute of Direct Marketing (IDM).
- Access to state-of-the-art facilities and resources.
- Support services from the award-winning careers service.
UK
EU/International Programme code: N5P272 Start date: September Duration: 12 months full-time Fees and funding: 2024/25 tuition fees for UK students: £10,450 Programme code: N5P272 Start date: September Duration: 12 months full-time (September intake) Fees and funding: 2024/25 tuition fees for EU and international students: £17,950
