Marketing BA (Hons)

Program Overview

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Through industry-focused modules, real-world experience, and award-winning career support, students develop critical thinking, problem-solving, and practical skills essential for success in diverse marketing fields. The program's globally recognized accreditation and focus on sustainability and ethics prepare graduates to navigate the challenges of a dynamic and evolving industry.

Program Outline

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Degree Overview:

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Key Features:

• Block teaching: Designed to provide a supportive and collaborative environment, fostering a sense of community and facilitating a step-by-step mastery of key skills.
• Industry-focused modules: Prepare students for a dynamic and competitive industry with modules like Integrated Marketing Communications and Sustainability Marketing.
• Award-winning career support: Provides practical modules and opportunities to develop necessary skills for successful professional careers.
• Real-world experience: Partnerships with award-winning digital marketing agencies allow students to apply theory to practice and gain valuable experience.
• Globally recognized accreditation: The course is accredited by the Chartered Institute of Marketing (CIM), ensuring international recognition and a competitive edge.
• Diverse consumer engagement: Students will learn to engage with diverse consumers through contemporary approaches to marketing communications.

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Program Objectives:

• Equip students with a comprehensive understanding of all areas of contemporary marketing.
• Develop critical thinking and problem-solving skills to address marketing challenges faced by leading companies.
• Foster an understanding of emerging trends and their application in the real world.
• Provide opportunities to develop practical skills through industry partnerships and experiential projects.
• Prepare students for successful careers in diverse marketing fields.

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Outline:

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Program Structure:

• Three years full-time: Standard duration with a three-year timeframe.
• Four years with a placement: Optional placement year to gain valuable industry experience.

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Course Schedule:

• Year 1: Covers foundational marketing principles, decision-making, and social/environmental/digital impact.
• Year 2: Focuses on brand management, consumer behavior, integrated marketing communications, and contemporary marketing issues.
• Year 3: Explores marketing strategy, analytics, engagement marketing, critical perspectives, marketing innovation, and dissertation/brand portfolio options.

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Individual Modules:

• Year 1:
• Fundamentals of Organisations and Markets in a Global Context
• Principles of Marketing
• Decision Making for Marketing
• Marketing in Action: Social, Environmental and Digital Impact
• Year 2:
• Brand Management
• Customer Insight: Consumer Behaviour and Research
• Integrated Marketing Communications
• Contemporary Issues in Marketing
• Year 3:
• Marketing Strategy and Analytics
• Engagement Marketing: Communities, Content and Creativity
• Critical Perspectives in Marketing OR Marketing Innovation
• Brand Portfolio OR Dissertation

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Assessment:

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Assessment Methods:

• Group presentations
• Case study analysis
• Individual exercises
• Report writing
• Short form unseen exercises
• Essay writing

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Assessment Criteria:

• Demonstrating knowledge and understanding of core concepts
• Applying critical thinking and analytical skills
• Effective communication and presentation of ideas
• Evidence of independent research and problem-solving
• Ability to work effectively in teams and individually
• Teaching:

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Teaching Methods:

• Lectures
• Tutorials
• Seminars
• Lab sessions
• Online resources

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Faculty:

• Expert lecturers with extensive industry experience and research expertise.

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Unique Approaches:

• Flipped classroom: Promotes active learning and engagement through pre-session preparation and in-class discussions.
• Virtual learning environment: Provides access to learning materials, resources, and online discussions.
• DMU Replay: Offers students access to lecture recordings for review and revision.

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Careers:

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Potential Career Paths:

• Digital Marketing
• Brand Management
• Advertising
• Marketing Communications
• Public Relations
• Customer Insight
• Market Research

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Career Opportunities:

• Marketing agencies
• Consultancy firms
• Media companies
• Government agencies
• Multinational corporations

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Other:

• International opportunities: DMU Global offers study abroad, internships, and international conferences.
• Modern facilities: The Hugh Aston Building and The Yard offer state-of-the-art learning spaces.
• Industry partnerships: Provide access to real-world projects and industry experts.
• Focus on sustainability and ethics: Prepares students to navigate the challenges of a globalized world.

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2024/25 tuition fees for UK students: £9,250 2024/25 tuition fees for international students: £15,750.