Fashion Management (Level 6 Top Up) BA (Hons)

Program Overview

This one-year Fashion Management (Level 6 Top Up) BA (Hons) program equips graduates with essential skills for a career in the fashion industry. It covers key areas such as marketing, buying, business, and research, preparing students for contemporary issues and challenges in the field.

Program Outline

Fashion Management (Level 6 Top Up) BA (Hons)

Degree Overview:

This one-year top-up program prepares students for contemporary issues in various fashion management subjects. It equips graduates with the essential skills necessary for a career in this dynamic and exciting industry.

Objectives:

• Develop skills for a fashionable career and gain insights into the fashion business landscape.
• Gain an understanding of product innovation, intellectual property law, entrepreneurship, and marketing.
• Enhance key buying skills like range planning, analysis, negotiation, and building profitable ranges.

Program Description:

This intensive program focuses on developing graduates who can thrive in the contemporary fashion scene. Students delve into crucial areas of fashion business and management, from marketing and innovation to entrepreneurship and buying. The curriculum equips graduates with practical skills and theoretical knowledge needed to succeed in a variety of careers within the fashion industry.

Outline:

Program Content:

• Fashion Marketing
• Fashion Buying Management
• Fashion Business
• Research Project

Structure:

• Combines lectures, tutorials, seminars, guest lectures, practical workshops, group work, independent study, and site visits.
• Assessment through coursework, including presentations, essays, reports, tutorials, and reviews.
• Regular contact hours and independent study requirements for project work and research.

Course Schedule:

• Students typically attend 12 hours of scheduled taught sessions (lectures and tutorials) per week.
• An additional 25 hours of independent study are expected to complete project work and research.

Module Descriptions:

• Fashion Marketing: This module explores market research, innovation, retailing, visual merchandising, promotion techniques, consumer demand, and computer-aided design (CAD).
Students recreate a strategy for a store or brand relaunch, considering market positioning, customer focus, and in-store concepts.
• Fashion Buying Management: This module examines the buying and selling processes from retailer and customer perspectives, evolving industry landscapes, technology's impact, sustainable business practices, and ethical and environmental implications.
Students develop key buying skills and gain understanding of the buying cycle, merchandising, and visual merchandising through practical and theoretical exercises.
• Fashion Business: This module investigates new product development within the context of sustainability and design innovation.
The final stage involves a "pitch deck" style presentation where students justify their proposed funding level.
• Research Project: This module allows students to choose an area of interest from trend, fashion buying, fashion business, or fashion marketing for a dissertation based on original research.
The module supports students with learning materials and research methods and provides regular meetings with supervisors.

Assessment:

• Each module uses coursework for assessment, including presentations, essays, reports, and the culminating 6,000-8,000 word dissertation.

Teaching:

• The program employs diverse teaching methods, including lectures, tutorials, seminars, guest lectures, practical workshops, group work, self-directed study, and site visits.
• Assessment methods focus on coursework such as presentations, essays, and reports.
• Regular tutorials and reviews allow students to reflect and refine their work, preparing them for the final research project.

Other:

• DMU is recognized as one of the best fashion schools globally in 2022 and 2023 (CEOWORLD, 2023).
• This course helps prepare students for fulfilling careers in this fast-paced industry with its innovative and highly regarded curriculum.
• DMU Global provides students with international experience and opportunities, including campus activities, study abroad, internships, field trips, volunteering, and Erasmus+ exchanges.

2024/25 UK tuition fees:£9,250 2024/25 international tuition:£15,750