Fashion Communication and Styling BA (Hons)

Program Overview

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The Fashion Communication and Styling BA (Hons) program equips students with the skills and knowledge to excel in the dynamic fashion industry. Through a blend of practical and theoretical learning, students develop expertise in fashion styling, image creation, communication, and event styling. The program emphasizes industry collaboration, international exposure, and sustainable practices, preparing graduates for a wide range of careers in fashion styling and communication.

Program Outline

The program emphasizes visual research, illustration, storyboarding, project management, and collaborative work with industry experts.

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Outline:

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Block 1: Fashion Styling

• Introduction to the practice and context of how stylists operate within the global fashion industry.
• Covers conceptual framework, principles, techniques, visual research, concept building, fashion styling, documenting creations, presentation skills, portfolio building, intellectual property basics, photography for fashion.
• Assessment: 60% coursework and 40% portfolio.

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Block 2: Fashion Image Creation

• Explores techniques and applications for image-making as a fashion visual communicator.
• Covers principles of digital photography, digital image manipulation, hand communication techniques (media experimentation, drawing, illustration, and storyboarding), computer-aided design (CAD) techniques.
• Assessment: 60% coursework and 40% portfolio.

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Block 3: Communication Creation

• Focuses on creating still, print-based communications with an editorial format.
• Explores publication research, audience analysis, visual communication, editorial creation, campaign building, fashion styling, fashion graphics, printing options, Adobe InDesign.
• Assessment: 50% coursework and 50% portfolio.

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Block 4: Fashion Film Cultures

• Introduces the practical language and structure of video production through lectures, workshops, and practical exercises.
• Covers idea development, production, editing, presentation related to video/moving imagery, sound, subject matter, theme.
• Explores historical perspectives on the fashion design process, style communication and consumption, social and cultural history of fashion, identity and subcultures.
• Assessment: 50% coursework and 50% video.

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Year 2

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Block 1: Concept to Consumer

• Focuses on digital content and social media theme.
• Explores concept development, production, audience research, campaign design, digital outcomes for raising awareness on social, political, and ethical issues.
• Assessment: 50% coursework and 50% portfolio.

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Block 2: The Fashion Client: Campaign with Film

• Introduces principles and theories underpinning the global fashion and lifestyle industry.
• Explores consumer behavior, market research, campaign building, brand analysis, identifying consumer groups, advertising campaigns, promotional material, trend analysis, advanced fashion film/moving image creation.
• Covers event design, location sourcing, environment design, build and event/show production.
• Offers opportunities to work individually or in groups.
• Assessment: 60% event and 40% coursework.

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Block 4: Futures: Professional and Promotional Identity

• Focuses on professional and promotional skills.
• Covers CV writing, interview techniques, employability skills, showcasing work on digital platforms.
• Links to Design Cultures contextual teaching content, including sustainability, gender, cross-cultural awareness.
• Assessment: 50% professional portfolio and 50% written assignment.

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Year 3

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Block 1: Fashion Communication and Styling Consultancy

• Involves managing and creatively generating outcomes for consultation projects with fashion partners.
• Requires researching client needs, pitching ideas, negotiating project content and deliverables.
• Offers opportunities to participate in live project opportunities and national/international competitions.
• Assessment: 50% coursework and 50% portfolio.

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Block 2: Fashion Communication and Styling Portfolio

• Focuses on showcasing a body of work for preparing for employment.
• Covers freelance and self-employed skills, promotion strategies, presentation techniques.
• Assessment: 60% portfolio and 40% coursework.

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Block 3 & 4: Final Major Project

• Negotiated self-written final project of creative research, exploration, experimentation, and practical outcomes.
• Requires developing individual project proposals demonstrating understanding of course learning outcomes and assessment criteria.
• Involves producing final communication & styling outcomes, drawing upon skills and experience through the years.
• Assessment: 50% project outcome, 25% research/development and 25% essay.

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Assessment:

The program utilizes diverse assessment methods such as coursework presentations, essays, portfolio creations, visual presentations, static displays, and practical outcomes like events. Feedback is provided both in written and verbal format after completion of assessments.

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Teaching:

Teaching utilizes lectures, seminars, workshops, practical activities, group work, and self-directed study. Students benefit from regular formative feedback on projects through tutor consultations, group assessments, and individual assessments. All learning activities are designed to prepare students for successful careers in the fast-changing fashion landscape.

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Careers:

Graduates of this program are equipped for variety of exciting careers within fashion styling and communication, such as fashion journalist, trend forecaster, editor stylist, editorial assistant, brand consultant, communications and marketing manager, and personal stylist. The program also equips them with skills for freelancing, starting their own businesses, and securing leadership positions in the industry.

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Other:

• The program has been ranked among the best in the world (CEOWORLD, 2022), in the top 10 in the UK for graduates who secure careers within 15 months of graduating.
• The program provides opportunities for participation in international trips to fashion hubs like Paris, Hong Kong, and New York, allowing students to visit prominent companies and gain relevant experience.
• Students have chances to engage in industry placements, participate in national and international competitions, and showcase talents at industry events like Graduate Fashion Week.

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2024/25 UK tuition fees:£9,250 2024/25 international tuition:£15,750 Additional costs