Business and Marketing BA (Hons)

Program Overview

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This Business and Marketing BA (Hons) degree combines business principles with marketing expertise, preparing students for careers in marketing, business, or entrepreneurship. The program emphasizes employability, with integrated placements and industry connections, and is accredited by the Chartered Institute of Marketing and the Institute of Direct Marketing. Students benefit from innovative teaching methods, personalized support, and access to state-of-the-art facilities.

Program Outline

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Degree Overview:

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Objectives:

• Understand the fundamental role of businesses in society.
• Develop the necessary skills to succeed in a marketing-focused environment.
• Learn a range of specialist areas, from business consultancy to brand management, digital marketing, and sales.

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Program Description:

This Business and Marketing BA (Hons) degree equips you with the knowledge and skills required to thrive in today's dynamic business landscape. You'll delve into the core principles of business while honing your expertise in marketing strategies and techniques. The program emphasizes real-world application, preparing you for a successful career in various marketing and business fields.

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Key Features:

• Employability Focus: The curriculum is designed with employability at its core, integrating placements into modules and offering two short-term placement opportunities.
• Integrated Business and Marketing: By combining both disciplines, you gain a comprehensive understanding of marketing within the broader business context.
• Innovative Learning: The program utilizes contemporary content and assessment strategies to enhance your digital and employability skills.
• Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct Marketing (IDM), allowing you to earn exemptions from professional qualifications.
• Strong Industry Connections: Benefit from placement opportunities with local, national, and global companies, gaining valuable hands-on experience.
• Supportive Environment: The program prioritizes student success through personalized support, regular feedback, and a simple timetable for a balanced study-life experience.

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Outline:

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Course Structure:

• Three years full-time, four years with a placement.
• Delivered through a block teaching approach, focusing on one subject at a time.
• Year 1:
• Block 1: Foundations of Global Business in the Digital Age
• Block 2: Marketing: Theory and Practice
• Block 3: Essential Business Intelligence and Financial Decision Making
• Block 4: Entrepreneurship and Business Ventures
• Year 2:
• Block 1: Contemporary Issues in Strategic Marketing
• Block 2: Brands and Consumer Behaviour
• Block 3: Marketing Practice and Industry Insights
• Block 4: Business Ethics and Social Responsibility
• Year 3:
• Block 1: Marketing, Society and Global Impact
• Block 2: Choose one from:
• Digital Marketing for Business Managers
• Crisis and Business Continuity Management
• Block 3: Choose one from:
• Managing Customer Relationships
• Creative Leadership and Business Thinking
• Block 4: Choose one from:
• Marketing Consultancy Project
• Marketing Dissertation

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Assessment:

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Assessment Methods:

• A mixture of large group sessions, tutorials, online resources, and formative assessments.
• Emphasis on applying technical understanding to case-based and impact-focused scenarios.
• Regular feedback to track progress and improve skills.

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Teaching Contact Hours:

• Approximately 10 contact hours per week.
• Additional independent study hours are necessary for success.
• One-on-one consultation with lecturers available through weekly surgeries.

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Accreditations:

• Chartered Institute of Marketing (CIM) Accredited Study Centre
• Institute of Direct Marketing (IDM) Key Educational Partner

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Teaching:

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Teaching Methods:

• Lectures, tutorials, seminars, and lab sessions.
• Innovative block teaching approach for deeper subject engagement.

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Faculty:

• Experienced and qualified lecturers with industry expertise.

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Careers:

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Potential Career Paths:

• Marketing focused careers: digital marketing, brand management, customer service project management, market research.
• Business focused careers: business analysis, project management, sales management.
• Opportunities for graduates to set up their own businesses.

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Career Support:

• DMU's award-winning careers service provides guaranteed work experience opportunities.
• Mock interviews and practice aptitude tests to refine professional skills.
• Personalized support from a dedicated tutor throughout placement opportunities.

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Other:

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Study Abroad:

• DMU Global program offers opportunities to study or work abroad for up to a year.
• Recent trips for Business and Marketing students: Brand Management module to India, Silicon Valley.

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Facilities:

• Access to the Hugh Aston Building with lecture theatres, classrooms, and IT labs.
• The Yard, a new extension with increased space, breakout areas, and a Student Advice Centre.
• Kimberlin Library with extensive resources and online access.
• Digital Student Skills Hub for learning technology skills.

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Scholarships:

• DMU offers scholarships and bursaries to support students' academic ambitions.

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Accommodation:

• Nine halls of residence within walking distance of campus.

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Student Union:

• De Montfort Students' Union offers over 150 societies and almost 40 sports clubs.

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2024/25 tuition fees for UK students: £9,250 2024/25 tuition fees for international students: £15,750.