Advertising and Marketing Communications BA (Hons)
Leicester , United Kingdom
Tuition Fee
GBP 15,750
Per year
Start Date
Medium of studying
On campus
Duration
Program Facts
Program Details
Degree
Bachelors
Major
Advertising | Marketing
Area of study
Business and Administration
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
GBP 15,750
Intakes
| Program start date | Application deadline |
| 2023-09-19 | - |
| 2024-01-09 | 2023-11-04 |
About Program
Program Overview
This accredited marketing communications degree combines strategic marketing with cutting-edge techniques in social media, influencer marketing, and campaign planning. Taught by industry practitioners, it offers live industry campaigns, placement year opportunities, and a wide range of modules. Graduates are prepared for careers in account management, digital marketing, public relations, and more.
Program Outline
Degree Overview:
Objectives:
- Prepare students for careers in various marketing communications disciplines.
- Combine the strategic side of marketing with the application of cutting-edge theory and techniques in creative areas such as social media, influencer marketing, and campaign planning.
- Offer a solid theoretical underpinning of marketing and its practical application in businesses.
- Provide knowledge and skills directly relevant to employers and industry best practices.
Description:
- Accredited by the Chartered Institute of Marketing (CIM), the Institute of Data & Marketing (IDM), and the Chartered Institute of Public Relations (CIPR).
- Includes opportunities to participate in creative pitch competitions.
- Taught by industry practitioners with real-world experience at big-name companies.
- Offers placement year opportunities in industry, with placements secured with companies like Bosch and Samsung.
- Covers a wide variety of modules, such as Principles of Marketing, Digital Marketing, Public Relations, Campaign Planning, Social Media, and Influencer Marketing.
- Provides international experiences linked to studies through the DMU Global program.
Outline:
Program Content & Structure:
- Year 1: Marketing Essentials, Fundamentals of Advertising and Marketing Communications, Marketing in a Digital World, Regulatory, Ethical and Sustainable Communications
- Year 2: Consumer Behaviour and Insight, Brand Strategy and Management, Digital Marketing and Media, Public Relations
- Year 3: Market Analysis and Strategy, Contemporary Issues in Advertising and Public Relations, Advertising and Campaign Planning or Social Media and Influencer Marketing, Marketing Dissertation or Brand Portfolio
- Modules:
Assessment:
- 100% coursework (presentations, essays, and reports) on this program, often in the form of real live briefs from companies.
Teaching:
- Teaching methods include lectures, tutorials, seminars, group work, and self-directed study.
- Students will have access to online resources and participate in virtual class discussions.
- The program utilizes "DMU Replay" for audio and visual access to lectures, enabling flexible and personalized studying.
Careers:
- Graduates can pursue careers in areas such as account management, digital marketing, brand management, advertising and marketing communications, public relations, customer insight, or market research.
- The program prepares students for developing products, planning social media campaigns, and designing communication campaigns.
- The DMU Careers Team supports career development and placement opportunities with global companies.
- Recent Graduate Employers: TJX Europe, Marks and Spencer, Vodafone, Ocado Retail
- Graduate Role Examples: Social media executive, junior creative executive, public relations account executive, marketing executive
Other:
- Entry criteria: GCSEs and A-levels or BTEC qualifications.
- Fees: £9,250 for UK students, £15,750 for international students.
- Scholarships: Available for qualified students.
- Facilities: Hugh Aston Building, Library & Learning Zones, The Yard extension
- Accessibility: DMU offers a Universal Design for Learning approach with support, facilities, and technology for students with disabilities and specific learning differences.
UK
2024/25 tuition fees for UK students: £9,250
EU/International
2024/25 tuition fees for international students: £15,750
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About University
De Montfort University
Overview:
De Montfort University (DMU) is a public university located in Leicester, UK. It offers a wide range of undergraduate, postgraduate, foundation, and distance learning courses. DMU is known for its focus on employability and its commitment to providing a supportive and inclusive learning environment.
Services Offered:
Courses:
- DMU offers a diverse range of courses across various disciplines, including undergraduate, postgraduate, foundation, distance learning, post-registration healthcare courses, and courses starting in January.
Accommodation:
- The university provides a variety of accommodation options for students, including on-campus residences and private housing.
Campus Tours:
- Prospective students can take virtual or in-person tours of the campus to get a feel for the environment.
Employability:
- DMU has a dedicated Careers Team that provides support and guidance to students in their career development.
Fees and Funding:
- Information on tuition fees and funding options for both domestic and international students is available on the university website.
Student Support:
- DMU offers a comprehensive range of student support services, including academic advising, mental health support, and disability services.
PhD Research:
- The university has a Doctoral College that supports students pursuing PhD research degrees.
Study with a DMU Partner:
- DMU collaborates with partner institutions to offer joint programs and study abroad opportunities.
Information for Parents:
- The university provides resources and information specifically for parents of prospective students.
DMU Global:
- This program offers international students support and resources to help them adjust to life in the UK.
- Student Life and Campus Experience:
Campus:
- DMU has a modern and vibrant campus with a variety of facilities, including libraries, sports centers, and student unions.
Student City:
- Leicester is a multicultural and vibrant city with a thriving student population.
Open Days:
- Prospective students can attend open days to meet with academics, current students, and explore the campus.
Campus Tours:
- Virtual and in-person tours are available to help students get a feel for the campus environment.
Student Support:
- DMU provides a range of support services to help students succeed academically and personally.
DMUsport:
- The university offers a variety of sports and fitness activities for students.
DMU Careers Team:
- The Careers Team provides support and guidance to students in their career development.
Employability Focus:
- DMU is known for its strong focus on employability, with a dedicated Careers Team and a range of programs designed to prepare students for the workforce.
Supportive Learning Environment:
- The university provides a supportive and inclusive learning environment with a range of student support services.
Modern Campus:
- DMU has a modern and vibrant campus with a variety of facilities.
Vibrant Student City:
- Leicester is a multicultural and vibrant city with a thriving student population.
Research Success:
- DMU is recognized for its research excellence in various fields.
Academic Programs:
Undergraduate Courses:
- DMU offers a wide range of undergraduate courses across various disciplines, including business, law, engineering, and the arts.
Postgraduate Courses:
- The university also offers a variety of postgraduate courses, including master's degrees and PhD programs.
Foundation Courses:
- DMU provides foundation courses for students who need to improve their academic skills before starting a degree program.
Other:
Tef Silver:
- DMU has been awarded a silver rating in the Teaching Excellence Framework (TEF), which recognizes its high-quality teaching and learning.
International Presence:
- DMU has campuses in Dubai and Kazakhstan, and it offers a range of programs for international students.
Research Excellence:
- DMU is recognized for its research excellence in various fields, including health, technology, and the arts.
Student Life and Campus Experience:
- While the context mentions some aspects of student life and campus experience, it does not provide a detailed description.
Key Reasons to Study There:
Studying at De Montfort University (DMU) offers several unique advantages for students. Here are some key reasons why many choose to study there:
1. Strong Employability Focus
- Work Placements and Internships: DMU has strong industry links and offers a range of placement opportunities across various fields. These placements help students gain real-world experience.
- DMU Works: This dedicated careers and employability service helps students find employment opportunities, develop CVs, and improve interview skills.
- High Graduate Employment Rates: DMU has a strong track record of graduates finding employment or pursuing further study shortly after graduation.
2. Diverse Course Offerings
- DMU offers a wide range of undergraduate and postgraduate courses in fields like business, arts, engineering, health, law, and more. It’s known for innovative programs and interdisciplinary approaches.
3. International Opportunities
- DMU Global: This program offers students opportunities to study or gain experience abroad, enhancing their global perspective and employability. DMU has links with institutions worldwide and organizes study trips to various countries.
4. Inclusive and Diverse Environment
- DMU is known for its commitment to diversity and inclusion, with students from various cultural backgrounds, making it a vibrant and supportive campus community. The university emphasizes a welcoming atmosphere for international students.
5. Excellent Campus Facilities
- DMU’s campus is modern, featuring state-of-the-art labs, workshops, and creative spaces. The Vijay Patel Building, for example, is renowned for its design and creative arts facilities.
- The Leisure Centre and Library offer high-quality resources for student well-being and study.
6. Innovative Research
- DMU is a research-focused institution, with particular strengths in areas like sustainability, health, creative industries, and technology. Students have the opportunity to work alongside academics on cutting-edge research projects.
7. Leicester – A Great Student City
- DMU is located in Leicester, a city known for its rich history, cultural diversity, affordable cost of living, and excellent student-friendly atmosphere. Leicester also has a vibrant arts and music scene, with plenty of social activities for students.
8. Commitment to Sustainability
- DMU is a leading university in sustainability, striving to make a positive environmental impact. It encourages students to engage in sustainable initiatives and research, making it a good choice for those passionate about green issues.
9. Supportive Learning Environment
- DMU offers a variety of student support services, including academic support, mental health counseling, and student advice. The university fosters a nurturing environment to help students thrive both academically and personally.
10. Creative and Cultural Hub
- The university has strong links with the creative industries, particularly in arts, fashion, media, and design. DMU organizes numerous cultural events, exhibitions, and showcases, allowing students to engage in creative practices and gain exposure.
- Together, these factors make De Montfort University an attractive destination for students looking for a well-rounded educational experience with ample opportunities for personal and professional growth.
Total programs
346
Admission Requirements
Entry Requirements:
GCSEs:
- Five GCSEs at grade 4 or above, including English and Maths.
Plus one of the following:
A Levels:
- A typical offer is 112 UCAS points. You need to study at least two subjects at A Level or equivalent (e.g., BTEC).
T Levels:
- Merit
BTEC:
- BTEC National Diploma - Distinction/Distinction/Merit
- BTEC Extended Diploma - Distinction/Distinction/Merit
Alternative qualifications:
- Pass in the QAA accredited Access to HE overall 112 UCAS tariff with at least 30 L3 credits at Merit.
- English and Maths GCSE required as a separate qualification. Equivalency not accepted within the Access qualification. We will normally require students to have had a break from full-time education before undertaking the Access course.
- International Baccalaureate: 26+ points.
Mature students:
- DMU welcomes applications from mature students with non-standard qualifications and recognizes all other equivalent and international qualifications.
English language requirements:
- If English is not your first language, an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.
- English language tuition, delivered by DMU's British Council-accredited Centre for English Language Learning, is available both before and throughout the course if needed.
Language Proficiency Requirements:
- Applicants whose first language is not English must demonstrate proficiency in English by achieving an IELTS score of 6.0 overall with 5.5 in each band (or equivalent).
Additional Notes:
- The University may make offers based on predicted grades or other evidence of academic ability.
- The University may consider applications from students who have not met the standard entry requirements but who have relevant experience or qualifications.
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