Advertising and Marketing Communications BA (Hons)

Program Overview

This accredited marketing communications degree combines strategic marketing with cutting-edge techniques in social media, influencer marketing, and campaign planning. Taught by industry practitioners, it offers live industry campaigns, placement year opportunities, and a wide range of modules. Graduates are prepared for careers in account management, digital marketing, public relations, and more.

Program Outline

Degree Overview:

Objectives:

• Prepare students for careers in various marketing communications disciplines.
• Combine the strategic side of marketing with the application of cutting-edge theory and techniques in creative areas such as social media, influencer marketing, and campaign planning.
• Offer a solid theoretical underpinning of marketing and its practical application in businesses.
• Provide knowledge and skills directly relevant to employers and industry best practices.

Description:

• Accredited by the Chartered Institute of Marketing (CIM), the Institute of Data & Marketing (IDM), and the Chartered Institute of Public Relations (CIPR).
• Includes opportunities to participate in creative pitch competitions.
• Taught by industry practitioners with real-world experience at big-name companies.
• Offers placement year opportunities in industry, with placements secured with companies like Bosch and Samsung.
• Covers a wide variety of modules, such as Principles of Marketing, Digital Marketing, Public Relations, Campaign Planning, Social Media, and Influencer Marketing.
• Provides international experiences linked to studies through the DMU Global program.

Outline:

Program Content & Structure:

• Year 1: Marketing Essentials, Fundamentals of Advertising and Marketing Communications, Marketing in a Digital World, Regulatory, Ethical and Sustainable Communications
• Year 2: Consumer Behaviour and Insight, Brand Strategy and Management, Digital Marketing and Media, Public Relations
• Year 3: Market Analysis and Strategy, Contemporary Issues in Advertising and Public Relations, Advertising and Campaign Planning or Social Media and Influencer Marketing, Marketing Dissertation or Brand Portfolio
• Modules:

Assessment:

• 100% coursework (presentations, essays, and reports) on this program, often in the form of real live briefs from companies.

Teaching:

• Teaching methods include lectures, tutorials, seminars, group work, and self-directed study.
• Students will have access to online resources and participate in virtual class discussions.
• The program utilizes "DMU Replay" for audio and visual access to lectures, enabling flexible and personalized studying.

Careers:

• Graduates can pursue careers in areas such as account management, digital marketing, brand management, advertising and marketing communications, public relations, customer insight, or market research.
• The program prepares students for developing products, planning social media campaigns, and designing communication campaigns.
• The DMU Careers Team supports career development and placement opportunities with global companies.
• Recent Graduate Employers: TJX Europe, Marks and Spencer, Vodafone, Ocado Retail
• Graduate Role Examples: Social media executive, junior creative executive, public relations account executive, marketing executive

Other:

• Entry criteria: GCSEs and A-levels or BTEC qualifications.
• Fees: £9,250 for UK students, £15,750 for international students.
• Scholarships: Available for qualified students.
• Facilities: Hugh Aston Building, Library & Learning Zones, The Yard extension
• Accessibility: DMU offers a Universal Design for Learning approach with support, facilities, and technology for students with disabilities and specific learning differences.

UK

2024/25 tuition fees for UK students: £9,250

EU/International

2024/25 tuition fees for international students: £15,750