| Program start date | Application deadline |
| 2023-09-18 | 2023-06-30 |
| 2024-01-01 | 2023-09-01 |
| 2024-04-01 | - |
Program Overview
Overview
The need for professional marketers is more vital now than ever before. This course will give you the essential foundations to work in a diverse range of marketing roles. You will study fascinating marketing trends including digital marketing, social media, branding and consumer behaviour.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. University of Sunderland has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
Learning through practical experience is embedded throughout the course with company visits, guest speakers and industry events. Our newly launched
Marketing Hub
also allows final year students to act as marketing consultants on live projects.
Exclusive to the BA Marketing course, you’ll be able to gain an extra qualification as part of your degree. We’ll fund the cost for you to study a Professional Marketing qualification with the Chartered Institute of Marketing (CIM) alongside your degree, to help further enhance your skills.
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Why us?
st
century workplaceProgram Outline
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Course structure
The learning and teaching methods for this course will include lectures and a series of intensive workshops focusing on a range of case studies where there will be opportunity to enhance your knowledge base and skills.
The workshops are designed to introduce you to new theoretical areas and to encourage you to participate, challenge, and debate theory within real-life scenarios.
Tutorial support sessions will be used to support teaching and learning. These sessions will link the theoretical concepts of the subject to practical implementation.
Assessment methods may include: essays, reports, exams, and projects, among others.
Previous
Year 1 (national level 4):
Managing and Leading Marketers (30 credits)
Expand your understanding of how businesses are run and how marketing can contribute to organisational success. Gain an insight into the general operations of business locally, nationally and globally and an understanding of the principles of managing and leading marketers sustainably. Explore how the contexts in which businesses operate can affect behaviour and performance.
Business Management Skills Development (30 credits)
Develop a selection of transferable employability skills through a diverse range of experiences. Examine the importance of developing your own professional identity. Place this identity in the context of changing, challenging and dynamic organisations.
Decision Making for Marketing (60 credits)
Strengthen your understanding of the different areas of marketing and the purpose of marketing in a business context. Examine contemporary marketing research and theory and consider the relationship between organisations and their customers. Develop a global perspective of the subject by examining international case studies.
Some modules have prerequisites. Read more about what this means in our
Help and Advice article
.Read more
Year 2 (national level 5):
Delivering Projects for Organisational Success (30 credits)
Explore some of the fundamental and contemporary components necessary to plan, assess and manage successful projects. Study this in the context of organisational operations, logistics and holistic supply chains. Develop the knowledge and skills of process and human aspects of project management in delivering organisational success.
Analysis and Insights for Marketing (30 credits)
Evaluate the critical importance of contextual and environmental analysis and evaluation in marketing in order to gain real insights that guide marketing decisions and strategies. Understand the transformative forces that are changing and shaping the future of marketing and the wider business. Analyse customer characteristics and behaviour to enhance marketing value.
Digital Marketing Live (60 credits)
Consider what a digital marketer must look at when addressing the behaviour and expectations of the contemporary customer. Work as a Marketing Consultant within Sunderland Marketing Hub to advise real life organisations about marketing solutions. Draw on all your marketing knowledge and put theory into practice solving marketing problems.
Read more
Optional 48-week placement:
Applied Placement Portfolio 1 (120 credits)
Gain a strong understanding of a business including the identification and examination of an organisational issue, initiative or process. Examine areas of value to the host organisation. Develop the relevant practical knowledge and skills under the guidance and supervision of an academic mentor and host business.
Final year (national level 6):
Strategic Sustainable Marketing (30 credits)
Consider and explore new and emerging perspectives on sustainability that will shape the future of business and marketing. Acquire essential knowledge and insights into the contemporary practices shaping the future of sustainable marketing and business practices. Examine the digital developments that are directly impacting strategic marketing decisions.
Communication and Branding in the Digital Age (30 credits)
Adopt a strategic perspective to branding and explore the role of brand strategy in communicating messages to current and potential stakeholders. Investigate why building a strong brand is a key objective for organisations in the digital age and as such how they engage with stakeholders is a significant strategic consideration for all brands. Consider some of the challenges and approaches to branding management and explore how technological transformation impacts upon consumer engagement with brands.
Marketing Consultancy Project (60 credits)
Work on real marketing problems in a simulated marketing agency environment at the Marketing Clinic. Identify a specific marketing problem and undertake research in order to make recommendations to your client. Work collaboratively in a team to communicate effectively to business audiences.
Read more
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University of Sunderland
Overview:
The University of Sunderland is a public university located in Sunderland, England. It offers a diverse range of undergraduate and postgraduate programs across various disciplines. The university has a strong focus on providing a supportive and inclusive learning environment for its students.
Services Offered:
The University of Sunderland provides a comprehensive range of services to its students, including:
Academic Support:
Access to libraries, learning resources, and academic advisors.Student Support:
Counseling, mental health services, and disability support.Accommodation:
On-campus and off-campus housing options.Career Services:
Career guidance, job search assistance, and internship opportunities.Student Life:
A vibrant student union, clubs, societies, and social events.Student Life and Campus Experience:
The university boasts a diverse and inclusive campus community where students can connect with people from different backgrounds and cultures. Students can participate in extracurricular activities, engage in personal and professional development opportunities, and enjoy a vibrant social scene.
Key Reasons to Study There:
Top-Quality Facilities:
The university has modern facilities, including a state-of-the-art library, sports facilities, and dedicated learning spaces.Inclusive Culture:
The university fosters a welcoming and inclusive environment for all students.Vibrant City:
Sunderland is a dynamic city with a rich history and a low cost of living.Strong Industry Links:
The university has strong connections with local businesses and industries, providing students with valuable career opportunities.Academic Programs:
The University of Sunderland offers a wide range of academic programs, including:
Arts and Design:
Fashion, Photography, Fine Art, and Graphic Design.Sciences:
Pharmacy, Nursing, Medicine, and Biology.Business and Law:
Business Management, Finance, Law, and Tourism.Computing and Engineering:
Computer Science, Software Engineering, and Electrical Engineering.Education and Social Sciences:
Education, Psychology, and Social Work.Other:
The university has campuses in Sunderland, London, and Hong Kong, offering students a global learning experience. It is also recognized for its commitment to sustainability and equality, diversity, and inclusion.
Entry requirements
Our typical offer is:
| Qualification | Minimum grade |
|---|---|
| High School Diploma along with one of the following at the required grade: SAT I and SAT II, ACT or Advanced Placement | GPA 3.0 or above and: Sat score of 1100/1600 from SATs AP (Grades 3+ in at least 2 subjects) ACT (score of 26+) |
If you don't meet our standard entry requirements, you can take one of the foundation pathways at our partners ONCAMPUS Sunderland. Find out more information and whether your course is eligible on our
ONCAMPUS page
.If your qualification is not listed above, please contact the Student Administration team at
for further advice.
If English is not your first language, please see our
English language requirements
.
Is your qualification not displaying here? For international qualifications, search our full list of international entry requirements for this course.
English language qualifications:
We accept a wide range of English language qualifications. The standard of English language required varies between courses so please check each course page carefully.
If English is not your first language you should have at least one of the following qualifications (or equivalent) as a minimum.
International English Language Testing System (IELTS)
You need an overall score of 6.0, with at least 5.5 or higher in each component: reading, writing, listening and speaking. An alternative approved Secure English Language Test (SELT) will also be accepted if the applicant’s element scores are equivalent to those required for IELTS. After 6 April 2015, you must take your IELTS exams at one of the test centres listed on the
UKVI website
.
Pearson Test of English Academic
You need an overall score of 59 with no less than 59 in each skill.
Cambridge Certificate of Proficiency in English (CPE)
You need grade C or above.
Cambridge Certification in Advanced English (CAE)
You need grade C or above.
O-Level English Language or GCSE English Language
You need grade C or above (UK Exam board).
Malaysian SPM 1119
You need grade 6 or above (only grades 1, 2 or 3 are acceptable for Law).
Trinity Integrated Skills in English (ISE) II
You need Merit or Distinction.
Degree in English
If you have another qualification not listed above, contact the International Office for advice. If you do not have the necessary level of English you may need to take one of the University's English for Academic Purposes (EAP) University Preparation Courses before you begin your course.
