BA (Hons) Digital Content Creation

Program Overview

Ravensbourne University London's Digital Content Creation program equips students with versatile skills in digital marketing, content creation, and video production. Through hands-on experience and industry-standard software, graduates develop a strong portfolio and are prepared for careers in digital marketing, social media management, and content production. The program emphasizes collaboration, industry connections, and the exploration of future trends in the digital landscape.

Program Outline

Outline:

Year 1:

• Fundamentals of digital marketing
• Photography
• Videography
• Podcasting
• Graphic design principles and branding
• SEO techniques for content discovery
• Digital world legal and ethical considerations
• Consumer psychology
• Client pitching
• Using industry-standard professional equipment and software

Year 2:

• Advanced social media marketing and strategy development
• Video production techniques, including motion graphics and animation
• User research and app design skills
• Building professional connections and keeping up with industry trends
• Work-based learning opportunity to gain real-world industry knowledge

Year 3:

• Responding to client and/or competition briefs, collaborating with peers
• Preparing a portfolio showcasing best creations and industry-readiness
• Researching and analyzing the future of the digital landscape
• Planning and executing a creative marketing strategy based on audience insights, market analysis, and production skills

Modules:

• Marketing and Digital Context
• Visual Content Production
• Promotion and Communication Design
• SEO and Creative Content Production
• Professional Life Practice- Developing your Practice
• Professional Life Practice- Exploring your Practice
• Social Media
• UX and App Prototyping
• Professional Life Practice - Work-Based Learning
• Live and Competition Briefs (includes D&AD New Blood competition)
• Professional Life Practice
• Strategy, Planning and Creation

Careers:

• Digital marketing
• Social media marketing and management
• Social media production
• Digital content marketing and creation
• Content writing and producing
• Video production

Other:

• The course aims to equip graduates with versatile, multi-skilled digital content creation abilities.
• Course graduates are prepared with practical skills for success in various industries.
• Learners can develop their own individual passion project and tell their story.
• The program helps graduates build an impressive portfolio of digital content creation skills.
• Ravensbourne aims to support students in building long-term careers and future academic choices through networking opportunities and client work.