Tourism and Travel Management (Top-up) | BA Degree

Program Overview

This top-up degree in Tourism and Travel Management prepares students for managerial careers in the industry. It covers contemporary issues, including risk management, marketing strategies, and crisis management. Students benefit from industry connections, research projects, and a placement year, equipping them for success in the dynamic tourism sector.

Program Outline

Degree Overview:

Outline:

Year 3 Modules:

• Leading Innovation: Aims to enable students to study and apply in practice a range of leadership theories and techniques to critically evaluate and develop their own personal leadership style and critically evaluate contemporary innovation practice and organisations in a range of industries.
• Service Excellence for Creative industries: Investigates practices and strategies used in managing exceptional relationships between customers and service providers.
• Strategy in Tourism and Travel: Critically analyses the theories and models that guide the development of business strategy for the travel sector with reference to current issues and case studies.
• Tourism Destination Management: Guides students through principles of tourism destinations management, opening prospective career pathway into planning and developing tourism destination's portfolio.
• Consultancy Project: Requires students to undertake and write up an individual project that gives them the opportunity to not only consolidate their learning on the programme, but also to clearly apply their learning in a real-world context.
• Dissertation: Aims to enable students to complete a research focused dissertation on a chosen topic or issue appropriate to their undergraduate degree.
• Brand Management: Provides a comprehensive and up-to-date understanding on brands, brand equity and strategic brand management.
• Conference Management: Provides students with an insight into and appreciation of how conferences industry work in terms of how these events are designed and managed in a range of sectors as well as in terms of their broader complexities including the role these events plays within the wider business tourism and events sectors.
• Event Sponsorship and Fundraising: Examines various marketing and funding practices used in the events industry and the role events can play in the marketing of other organisations, products and services.
• Global Marketing and Sales in the Digital Age: Explores a range of strategic choices available to organisations when seeking to expand globally and provides an overview of marketing management in the ‘digital age’.
• Social Marketing: Introduces the students to a developing specialist new field associated with marketing and shows the procedures used by social marketers to address social problems.

Assessment:

Assessments include simulation of professional practice and consultancy, independent and group research for a field trip and survey-based projects, portfolios, posters and videos, along with more traditional essays, reports, case studies, presentations, tests, and a final dissertation.

Teaching:

Lectures

provide an introduction to the key concepts and theories of tourism and travel management.

Seminars

offer students the opportunity to discuss these concepts and theories in more detail, and to apply them to real-world case studies.

Workshops

provide students with the opportunity to develop their practical skills in areas such as research, data analysis, and presentation.

Independent study

allows students to deepen their understanding of the subject matter and to develop their research skills.

Careers:

Other:

• This program is validated by the University of London and is a member of the Tourism Management Institute (TMI).
Our diverse community is also reflected in our teaching and we use a range of worldwide case studies based on students' own experiences and culture.
• This course is subject to validation.