Music Business | BA (Hons)

Program Overview

This CMI-accredited Music Business BA (Hons) program equips students with comprehensive knowledge and practical skills for successful careers in the music and entertainment industry. It offers advanced modules co-delivered by industry professionals, covering modern business models, digital strategies, and innovation in various sectors. Graduates are highly sought after in diverse roles within the industry, including live music promotion, music publishing, and digital marketing.

Program Outline

Degree Overview:

Objectives:

• Equip students with the extensive knowledge and practical skills necessary to have successful careers in the demanding music and entertainment industry.
• Foster a strong understanding of the modern music business, encompassing knowledge about digital strategies, business models, royalty distribution, and other contemporary aspects.

Description:

• Cutting-edge program reinvented for modern relevance, offering in-depth subject specialism from year one through research and industry collaboration.
• Unique, advanced modules co-delivered with prominent industry figures, providing hands-on experience in the field and invaluable industry connections.
• Comprehensive coverage of all business sectors within the music industry, including digital streaming services, artist publishing, and copyright in the digital age.
• Focus on innovation through business strategies in live, digital, publishing, media, interactive marketing, and other rapidly evolving business models.
• Prepares students for the entrepreneurial demands of music and entertainment, equipping them with the skills necessary to launch their own start-up businesses or innovatively approach licensing, marketing, and promotion strategies.

Outline:

Course Content and Structure:

• First and second year consist of a balanced combination of individual and group tasks, emphasizing research skills and personal leadership development alongside academic work.

Assessment:

• Assessments vary across modules and can include essays, detailed business reports, individual and group research projects, and a culminating final year project demonstrating comprehensive learning and critical thinking skills.
• Teaching and Learning Methods:
• Lectures
• Group tasks and workshops, utilizing brainstorming techniques, idea generation scenarios, role-playing, case studies, and project design activities to encourage active and collaborative learning.

Careers:

• Graduates of this program are highly sought after in diverse roles within the music industry, with alumni holding positions at major labels, independent companies, artist management firms, digital streaming platforms, and within government agencies focused on music and entertainment legislation.
• Careers commonly pursued by graduates include:
• Live music promoter
• Music publisher
• Music manager
• Label executive
• A&R manager
• Digital marketing and distribution specialist
• Freelance consultant
• Entrepreneur
• Additionally, the skills acquired in this program are highly valuable in other creative sectors, providing graduates with diverse career pathways in media, arts, cultural organizations, and other fields.

Other:

Accreditation

• The Music Business BA (Hons) is accredited at level 6 by the Chartered Management Institute (CMI).

Entry Requirements

• Students must meet specific entry requirements, typically including a minimum of grades CCC in three A levels or a minimum of 96 UCAS points from an equivalent Level 3 qualification.
English language and mathematics GCSEs at Grade C (4) or above are also typically required.

Additional Costs

• Beyond tuition fees, students may incur additional charges for equipment, materials, printing, textbooks, trips, and professional body fees, depending on specific courses and activities undertaken during studies.