Marketing BA (Hons)

Program Overview

The Marketing BA (Hons) program equips students with a comprehensive understanding of marketing theory and its practical application. Through a combination of academic teaching, industry insights, and real-world experience, graduates are prepared for successful careers in marketing and business management roles. The program is accredited by the Chartered Management Institute (CMI) and offers opportunities for professional marketing qualifications.

Program Outline

Marketing BA (Hons)

Degree Overview:

Objective:

The Marketing BA aims to equip students with a comprehensive understanding of marketing and its practical application, preparing them for successful careers in marketing and business or managerial roles. The program further empowers students to pursue professional marketing qualifications upon completion.

Overview:

• The program delves into key marketing theories while engaging students in contemporary business cases to facilitate critical thinking and application of knowledge.
• Industry experts share their real-world insights through guest lectures, enhancing the learning experience.
• Internship opportunities, such as Learning Through Work and Creating a Winning Business, prepare students for the workplace by fostering crucial industry-related skills.
• Career prospects:
• Graduating students are well-equipped to excel in specialized management schemes within large organizations or take on wider-ranging marketing roles in smaller companies.
• The program opens doors to diverse career paths in both national and international contexts.

Accreditation:

• The program boasts Level 6 accreditation from the Chartered Management Institute (CMI).
• Students automatically become CMI members upon enrollment, granting them access to various benefits throughout their studies.

Outline:

Content:

• The program provides a solid foundation in marketing by building on the following elements:
• Academic teaching
• Practical training
• Critical engagement with theory
• Real-world application of marketing frameworks and challenges

Core Modules:

• Year 1:
• Learning Through Organisations
• Media Culture and Society
• Practice of Marketing
• Principles of Management
• Principles of Marketing
• Understanding and Managing Data
• Understanding the Business and Economic Environment
• Year 2:
• Business to Business Marketing and Sales
• Consumer Insights
• Digital Marketing
• Marketing Communications
• Creating a Winning Business
• Learning through Work
• Problem Solving: Methods and Analysis
• The Practice of Consultancy
• Year 3:
• Brand Management
• Developing Inclusive Organisations
• International Business
• Organisational Design and Management
• Sustainability, Business and Responsibility
• Leading Innovation
• Social Marketing
• Strategic Marketing
• Consultancy Project
• Dissertation
• Corporate Communications
• Global Marketing and Sales in the Digital Age

Structure:

• The program features a three-year structure:
• Year 1: Focuses on foundational knowledge and developing core marketing skills.
• Year 2: Delves deeper into specific marketing areas and promotes industry experience through placement modules.

Assessment:

Methodology:

• Assessments focus on a variety of methods to evaluate student understanding and performance, including:
• Presentations
• Assignments
• Written examinations

Feedback:

• Constructive feedback is provided throughout the program to facilitate ongoing student development.

Teaching:

Methods:

• The program employs a diverse range of teaching methods to accommodate various learning styles and preferences:
• Traditional lectures
• Interactive seminars
• Workshops
• Online resources
• Case studies
• Guest lectures
• Student-led discussions
• Collaborative team projects

Faculty:

• The program benefits from the expertise of dedicated faculty members who specialize in various areas of marketing.
• Faculty members maintain research-active profiles, ensuring their course content integrates contemporary insights and advancements in the field.

Unique Approaches:

• The program utilizes a student-centered approach, fostering active learning and engagement through interactive elements like workshops and student-led discussions.
• Real-world case studies reinforce classroom learning, bridging the gap between theory and practice.
• Emphasis is placed on developing relevant skillsets desired by today's employers, such as problem-solving, collaboration, and critical thinking.

Careers:

Potential Career Paths:

• graduates pursue diverse career paths, including:
• Marketing executive
• Brand manager
• Account manager
• Social media manager
• Market research analyst
• Management consultant
• Marketing coordinator
• Product manager
• Business development manager

Skills and Experience:

• The program equips students with the necessary skills and industry experience to thrive in contemporary marketing roles.
They gain valuable real-world practice during optional placement modules offered in Year 2.
• Moreover, they strengthen their employability through diverse projects and engagement with guest lectures.

Additional Fees: