Digital Media with foundation year | BA Degree

Program Overview

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This four-year Digital Media BA (Hons) degree, including a foundation year, provides a comprehensive understanding of digital media functions, encompassing design, production, and marketing. The program emphasizes personal and academic development, preparing students for careers in multimedia production, web design, social media, and more. Through a combination of theoretical and practical elements, students develop critical thinking, analytical abilities, and technical skills essential for success in the digital media industry.

Program Outline

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Degree Overview:

Upon completion, graduates receive the same degree title and award as students who complete the standard three-year course. The program aims to equip students with a comprehensive understanding of digital media functions, encompassing design, production, and marketing. Emphasis is placed on supporting students' personal and academic development, fostering their success both in the program and in their future careers. The foundation year provides students with essential study and research skills within the context of digital media and communication, preparing them for the subsequent three years of the program. This phase focuses on developing critical thinking skills, analytical abilities, and the capacity to ask and assess complex questions related to art, design, and media. Additionally, students are introduced to different formats commonly found in creative practices, equipping them with the techniques and methods needed for production, management, and evaluation of digital media. The subsequent three years of study allow students to join a cohort of students already in the program. They will then delve into the same modules and content as their counterparts. Students engage with a diverse range of modules, covering topics such as:

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Year 0:

• Introduction to Film, TV and Broadcast Media
• Introduction: Digital Media
• Introduction: Journalism and Writing for the Media
• Introduction: Media and Communications
• Journalism and Professional Writing

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Year 1:

• Creative Digital Imaging
• Designing and Scripting Interactive Media
• Digital Work
• Introduction to Digital Media
• Moving Image and Sound Practice

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Year 2:

• 3D Design
• Designing for Web and Mobile
• Digital Media Practice
• Social Media Strategies
• Work Based Learning for Media
• Media and Communities
• Television Studio Practice

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Year 3:

• Designing for User Experience
• Digital Management and Enterprise
• Digital Media Project
• Documentary Filmmaking
• Research in Visual Culture
• Work Related Learning for Media 2
• Analysing Popular Music
• Digital Video Post-Production
Each module is designed to equip students with specific knowledge and skills, fostering their ability to critically analyze, produce, and evaluate digital media content. The program's curriculum emphasizes practical application, providing students with opportunities to develop their technical and creative abilities through hands-on projects, assignments, and workshops.

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Assessment:

Assessment methods vary across modules and are designed to align with the specific learning outcomes of each. Common assessment methods include:

• Coursework
• Portfolio work
• Individual and group projects
• Presentations
• Written reports and essays
• Final year project
• Examinations (depending on the specific module)

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Teaching:

Teaching methods encompass lectures, seminars, workshops, tutorials, and individual supervision. Students also engage in independent learning through guided research and project work. The program boasts experienced faculty members with expertise in various areas of digital media, ensuring students receive high-quality instruction and mentorship. The program fosters a supportive learning environment where students can thrive academically and creatively.

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Unique approaches:

The program utilizes various innovative teaching and assessment methods, including:

• Guest lectures from industry professionals:
Students gain insights and network opportunities from leading professionals in the digital media field.
• Work placements and visits:
Hands-on experience in real-world settings reinforces learning and provides valuable career preparation.
• Focus on developing key skills:
The program emphasizes the importance of both theoretical knowledge and practical application, ensuring students graduate with a well-rounded skillset relevant to the industry.

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Careers:

The program prepares graduates for diverse career opportunities in the digital media industry, including:

• Multimedia production
• Game and web design
• Social media
• Web content management
• Filmmaking
• Video post-production
• Project management
Graduates from the program have successfully transitioned into exciting careers as content programmers, fashion copywriters, motion graphic designers, multimedia journalists, visual effects production assistants, radio presenters, studio runners, and producers in various companies.