International Marketing PgCert | PgDip | MSc

Program Overview

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This accredited MSc International Marketing degree from Robert Gordon University will develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to operations within the field of marketing.

By studying the MSc International Marketing course you will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within this area.

Program Outline

Stage 1

You will gain a solid understanding of marketing and its key functional areas including business marketing and innovation, strategic digital communications, and global marketing management. Transferable skills in communication, teamwork and presentation are also developed.

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Stage 2

You will continue to develop your specialist skills, in-depth knowledge and practical experience. You will present a written research proposal for submission, which will normally form the basis for the master's dissertation or project. A four week period of professional industry experience is undertaken at the end of the taught modules.

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Stage 3

The Project/Dissertation can take the form of a practical project as an alternative to the traditional academic dissertation of 15,000 words. You will work independently but under tutorial supervision, to undertake the research and prepare the project/dissertation.

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Modules

Modules and delivery order may change for operational purposes. The University regularly reviews its courses. Course content and structure may change over time. See our

course and module disclaimer

for more information.

Detailed module information

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Learning Methods

You will learn through a combination of lectures, seminars and workshop sessions. These comprise of a mix of group activities, case studies, individual learning, discussion, simulation and presentations.

Text books, academic journals and professional marketing related commercial publications will provide you with additional knowledge and understanding of the subject.

Access to our virtual learning environment,

CampusMoodle

, is also provided giving you access from home to learning materials (including videos, e-books and journals).

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Activity Summary

Lectures

- 30-60 students per group, 8 hours per week

Seminars

- 25 students per group, 2 hours per week

Tutorial

- 25 students per group, 2 hours per week

Project Supervision

- 1 student per group, 0.5 hour per week

Field Work

- 1 student per group, 1 hour per course

External Visits

- various hours per course

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How long is an International Marketing course?

The International Marketing MSc can be successfully completed within 12 - 14 months.

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Independent Study

The course requires you to become independent 'open learners' and take responsibility for when, where and how your learning occurs. You will spend approximately 10-20 hours per week working on your own, undertaking prescribed reading, preparing for group activities and researching and writing course reports.

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Assessment

Typically students are assessed each year:

5 reports

1 dissertation

1 portfolio

1 project output

1 oral assessment

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Feedback

We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.

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Staff Delivering on This Course

A number of our teaching staff have industry experience, with some undertaking teaching exchange visits in an overseas partner institution, which provides them with unique experiences and can enhance your learning through translation into case studies, lectures and tutorials.

Other staff members include guest lecturers, industry professionals and subject experts in supporting disciplines of Communication, Media and Management.  Many of our staff feature in the annual Support and Teaching staff with Appreciation and Recognition (STAR) awards voted by the students and organised by RGU:Union.

Our industry links provides you with the opportunity to learn first-hand from professionals about the practical challenges which you may face in your working lives.

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Academic Support

The Inclusion Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.

The Inclusion Centre

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Online Learning & Support

All undergraduate and postgraduate students, whether you are learning on campus or by online learning, benefit from using our collaborative virtual learning environment, CampusMoodle. You will be provided with 24/7 online access to your learning material and resources, along with the ability to interact with your class members and tutors for discussion and support.

CampusMoodle

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Study Skills Support

The Study Support Team provides training and support to all students in:

Academic writing

Study skills (note taking, exam techniques, time management, presentation)

Maths and statistics

English language

Information technology support

Study Skills Support

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Library Support

The Library offers support for your course, including the books, eBooks, and journals you will need. We also offer online reading lists for many modules, workshops and drop-ins on searching skills and referencing, and much more.

University Library

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Placements

You will have the opportunity to undertake a four-week period of professional industry experience in a marketing role, which will enable you to put into practice the knowledge and skills developed throughout the course.

You will have access to our Placement Office, who will support you remotely in sourcing and validating a suitable position.

PLACEMENTs at RGU

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Job Prospects

On completion of this course you will be equipped with a range of profession, managerial and subject-specific knowledge and skills for a career in the field of marketing and international marketing. A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible and disciplined in your approach to marketing.

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Is International Marketing a good career choice?

There are a wide range of opportunities available to you and some typical career routes which previous graduates have moved into include brand and product management, advertising, public relations, market research, sales management, retailing and general marketing management.

Example roles you could progress into include:

Marketing Manager

Brand Manager

Global Marketing Executive

Director of Advertising

CAREERS