DMI Certified Digital Marketing Specialist - Social Media Short Course
| Program start date | Application deadline |
| 2023-09-18 | 2023-05-05 |
Program Overview
This short course is ideal for social media specialists, enthusiasts, executives or anyone wanting to enhance their knowledge in this area. It has been designed to help you engage effectively with social media in an overall digital marketing domain.
Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is industry aligned and offers the opportunity to earn a globally recognised professional certification. Covered within this certification are content creation, content outreach, Facebook, LinkedIn, Twitter, social media, marketing automation and much more.
An in-demand digital marketing discipline, this certification will provide you with the latest techniques and tools to effectively engage and influence through social media. A specialist certification, it focuses on the planning, implementation and measurement of your social media strategy.
Program Outline
Through dynamic lectures and case studies, social media experts will take you through the latest techniques for content creation and outreach across all of the core social networks. This will provide you with practical knowledge of how to create best practice paid and organic social media campaigns that foster trust and increase sales.
Seek
0 % buffered
00:00 Current time 01:32Volume
There are ten topics in the program:
- Social Research
- Content Creation
- Content Outreach
- Instagram & Snapchat
- YouTube & Social Video
- Social Customer Service
- Strategy & Planning
Upon successful completion of 2 hour computer-based examination, you will be awarded an invaluable and career changing specialist certification. This will help you stand out from the crowd as a social media specialist and can boost and enhance your career.
Certified professionals will gain the knowledge and skills needed to produce innovative and creative social media strategies that resonate and convert for companies of any size. An internationally recognised certified professional badge will also be available for you to promote on your LinkedIn profile.
Disclaimer
The University regularly reviews its courses. Course content and structure may change over time. See our
course and module disclaimer
for more information.Assessment
On completion of the online course, students arrange a convenient time to take the assessment at a Pearson Vue testing centre.
Independent Study
The course features approximately 30 hours of online self-study across 10 topics. This allows you to study at your own pace and in your own time.
Staff Delivering on This Course
The course is delivered in partnership with the Digital Marketing Institute.
About The Digital Marketing Institute
A digital specialist, The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With over 18,000 graduates across 100 countries worldwide, the Digital Marketing Institute have trained more professionals to a single education standard than any other certification body.
All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands. The Council works to set the skills agenda and address the global digital skills shortage. By providing expert review and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy.
Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their career and organisation.
DIGITAL MARKETING INSTITUTE
A 2019 survey highlighted the real impact of a digital marketing institute certification:
