DMI Certified Digital Marketing Specialist - Search Short Course
| Program start date | Application deadline |
| 2023-09-18 | 2023-05-05 |
Program Overview
Ideal for professionals who wish to understand key search marketing campaign metrics, analysis and optimization, this certification will help you increase conversions and generate insightful reports.
Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is informed by experts and offers the opportunity to gain a globally recognised professional certification. Covered within this certification are specialised modules including SEO setup, SEO content, paid search, video advertising, analytics and much more.
Program Outline
As an in-demand digital marketing discipline, this certification will provide you with the latest techniques and tools to improve your search marketing and lead generation efforts. Through dynamic lectures and case studies, you will possess the expertise to create, manage and implement advanced search marketing strategies using AdWords, PPC, display and remarketing techniques.
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There are eight topics in the program:
- Introduction
- SEO Setup
- SEO Content
- SEO Workshop
- Paid Search
- Display Advertising
- Analytics with Google Analytics
- Strategy & Planning
Upon successful completion of a computer-based examination, you will be awarded an invaluable and career changing specialist certification. This will help you stand out from the crowd as a search-marketing specialist.
Certified professionals will gain the knowledge and skills needed to plan and implement search-marketing campaigns for companies of any size. An internationally recognised certified professional badge will also be available for you to promote on your LinkedIn profile.
Disclaimer
The University regularly reviews its courses. Course content and structure may change over time. See our
course and module disclaimer
for more information.Assessment
On completion of the online course, students arrange a convenient time to take the assessment at a Pearson Vue testing centre.
Independent Study
The course features approximately 30 hours of online self-study across 8 topics. This allows you to study at your own pace and in your own time.
Staff Delivering on This Course
The course is delivered in partnership with the Digital Marketing Institute.
About The Digital Marketing Institute
A digital specialist, The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With over 18,000 graduates across 100 countries worldwide, the Digital Marketing Institute have trained more professionals to a single education standard than any other certification body.
All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands. The Council works to set the skills agenda and address the global digital skills shortage. By providing expert review and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy.
Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their career and organisation.
DIGITAL MARKETING INSTITUTE
A 2019 survey highlighted the real impact of a digital marketing institute certification:
Robert Gordon University (RGU)
Overview:
Robert Gordon University (RGU) is a public university located in Aberdeen, Scotland. It is known for its high student satisfaction rates and strong focus on employability. RGU offers a wide range of undergraduate and postgraduate courses across various disciplines.
Services Offered:
The university provides a comprehensive range of services to its students, including:
Academic Support:
Library resources, IT helpdesk, and academic advising.Student Life:
Social and cultural activities, sports facilities, and student clubs.Career Services:
Career guidance, job search assistance, and internship opportunities.International Student Support:
Visa guidance, cultural integration programs, and dedicated support services.Student Life and Campus Experience:
RGU offers a vibrant campus experience with a diverse student community. Students can enjoy:
Beautiful Campus:
The university boasts a modern campus with green spaces and state-of-the-art facilities.Active Student Life:
A wide range of clubs, societies, and sports teams cater to various interests.Aberdeen City:
The city of Aberdeen provides a rich cultural and social environment with numerous attractions and opportunities.Key Reasons to Study There:
High Student Satisfaction:
RGU consistently ranks highly in student satisfaction surveys.Strong Employability:
The university has a strong track record of preparing graduates for successful careers.Industry Connections:
RGU maintains close ties with industry, providing students with valuable real-world experience.Quality Teaching:
The university is recognized for its high-quality teaching and learning environment.Academic Programs:
RGU offers a wide range of academic programs, including:
Undergraduate Courses:
A diverse selection of undergraduate degrees across various disciplines.Postgraduate Courses:
A range of postgraduate programs, including master's degrees, PhDs, and professional development courses.Online Learning:
Flexible online learning options for students who prefer remote study.Other:
Research:
RGU conducts world-class research across eleven academic schools, contributing to economic, societal, and environmental impact.Business & Innovation:
The university actively supports industry, government, and non-profit organizations in fostering innovation and entrepreneurship.International Students:
RGU welcomes international students and provides dedicated support services to ensure a smooth transition.Alumni Network:
RGU graduates are part of a global alumni network of over 80,000 individuals.There are no pre-requisites for this course. This is an online course completed through independent study.
To complete this course you will need access to a modern laptop or computer running an up-to-date operating system and a reliable internet connection.
