| Program start date | Application deadline |
| 2023-04-24 | 2023-02-10 |
| 2023-09-19 | 2023-01-27 |
| 2024-01-03 | 2023-11-25 |
Program Overview
Course overview
Your journey to business professional starts here. You will benefit from silver TEF rated teaching and enjoy the practical application of the latest management ideas to help give you a global perspective. Real experiences will bring business management to life with a focus on communications and the global aspects of being an effective marketer.
You will be equipped with the experiences and skills to help give you the edge in the competitive world of business. 95% of our students progress to employment and or further study and recent graduates have fought off stiff competition to gain employment with companies like Microsoft, Red Bull, Enterprise Rent A Car, AQR International and Calvin Marketing. Our commitment to helping students into rewarding careers means that you too can progress to a great future like Freia. Freia is a Business Account Manager at Wesleyan Bank, a business to business bank, she says:
“Studying Business at Chester has changed the view I have on the business world, how vast, wide and how mind blowing it really is. I have developed into a business woman, with a leadership mindset. I am definitely coming out of uni as a new person with aspirations and goals for the future.”
We are committed to supporting our students as unique individuals and enjoy exceptional student satisfaction in the National Student Survey. You will be a name here and throughout your degree course, you will be mentored and supported by a Personal Tutor. These are people who will support you through life’s challenges. You will also benefit from our Student Experience Reps who will make sure that your voice is heard.
If you are interested in enhancing and deepening the Marketing input into your degree, you could also choose to study a Combined Honours in Business Management and Marketing Management.
Why study this course with us?
From day one you’ll be immersed in industry relevant learning experiences to equip you for your future as a business professional.
In your first year you will gain an understanding of the global business environment and develop fundamental management skills in marketing, people and organisations, finance and entrepreneurship.
In year two, you will translate this business knowledge into making key decisions and consider the different ways businesses operate around the world. The marketing focus will be on the role of marketing management and planning within the context of domestic and international markets. You will also get the chance to go out into a real company or organisation and put these skills into practice.
You will have the chance to undertake an optional year-long placement which really brings your course to life and will enhance your graduate employment prospects. How does a work placement at Microsoft sound? That’s what Jake Gardner experienced during his time with us and is just one of many great placement opportunities this course provides. You may even have a year studying business and management abroad in Europe, North America, Asia or Australasia.
Your final year is more tailored towards giving you the competitive edge you need to enter the area of business and marketing you want. You will carry out an original supervised research project into a subject you select and complete a module designed to maximise individual professional success. Most of what you study will be anchored to today’s business world – the top companies, the leading brands and current thinking in the digital sector
Program Outline
Teaching methods
You will be working on practical projects and finding solutions to real challenges. Your learning will develop through lots of different activities such as lectures, seminars, case studies, discussions, presentations and on-line learning.
Assessment
Assessments drive you towards becoming a professional manager with marketing insights – from reports, essays, pitches and exams to more research informed and critical analyses at the end of your studies – you can excel.
Work based learning
Applying your skills and knowledge is explored in Work Based Learning in Year 2, giving you the chance to hone your abilities in a contemporary environment
Job prospects
A Business Management (Marketing) degree opens a multitude of career doors - from public sector, private and commercial through to tertiary and charity work . It's a great spring board to further your goals.
Careers service
The University has an award-winning Careers and Employability service which provides a variety of employability-enhancing experiences; through the curriculum, through employer contact, tailored group sessions, individual information, advice and guidance.
Careers and Employability - Student Services aims to deliver a service which is inclusive, impartial, welcoming, informed and tailored to your personal goals and aspirations, to enable you to develop as an individual and contribute to the business and community in which you will live and work.
We are here to help you plan your future, make the most of your time at University and to enhance your employability. We provide access to part-time jobs, extra-curricular employability-enhancing workshops and offer practical one-to-one help with career planning, including help with CVs, applications and mock interviews. We also deliver group sessions on career planning within each course and we have a wide range of extensive information covering graduate jobs and postgraduate study.
Students and graduates of the University of Chester can use our services free of charge for up to two years after graduating.
