BA (Hons) Digital Content Creation with foundation year

Program Overview

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Course Details

The way we consume media is changing. Traditional broadcasters and production companies are evolving as audiences flock to new platforms, including social media. Businesses look to use innovative digital content in their marketing and communications to entice consumers to interact with products and services in new ways. Digital media professionals who can engage audiences in online and digital spaces creatively are in demand. The University of Bolton's BA (Hons) Digital Content Creation with foundation year degree is a dynamic, forward-thinking course designed to prepare you for employment in the rapidly evolving digital and creative economy.

The foundation year allows you to experience the various specialisms offered by the School of the Arts at the University of Bolton. It aims to build your academic and creative skills and confidence so that you can make the leap to degree-level study smoothly. We’ll guide you as you explore a wide range of technical and creative areas drawn from across the School, helping you make an informed decision about your future career direction. At the end of the year, you’ll be able to choose between progressing with our BSc (Hons) Digital Content Creation or transferring to one of our other fantastic art and design courses.

Throughout this degree, we aim to future-proof your career in this exciting sector. We offer you up-to-date knowledge for today's creative industries, as well as the lifelong learning skills that will help you stay abreast of innovations and new technologies moving forward. Our expert team will guide you as you develop a secure grounding in media production, web and mobile media design, graphic design, pre and post-production, photography and copywriting. We'll encourage you to develop critical thinking skills and explore trends forecasting, branding and data analytics.

Live briefs, guest lectures and specialist modules will support you to gain experience in a range of creative technologies and develop the essential digital skills you'll need to create innovative and engaging digital content. Our goal is to equip you to design and produce digital content for a wide range of settings and to develop your own exciting and innovative work. We'll also support you to gain transferable skills such as resilience, adaptability and teamwork that are highly attractive to employers.

This practical, industry-focused, and design-led degree focuses on designing, writing, filming, editing and directing digital content. Our expert team will combine concepts, techniques and knowledge from the fields of media and film production, graphic design, web design and visual effects, helping you build the relevant skills to design and realise in-demand and innovative digital content.

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Highlights

This hands-on, interdisciplinary course allows you to explore a wide range of traditional media and digital technologies and platforms, offering you an extensive toolkit to draw from when you create digital content.

You'll have access to the University of Bolton's excellent media, design and technology facilities, including a film and audio suite, a visual effects studio with an infinity curve green screen, graphics and animation suites, and fully equipped media and photography studios.

Our dedicated team will guide you to explore digital and convergence cultures, including audience development, social identity and branding, and delivery platforms.

We'll encourage you to experiment and apply your skills in innovative and novel ways, crossing the boundaries between traditional media and emerging digital activities.

You'll work with a wide range of specialist staff members who possess professional experience from across the media and digital arts.

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Key Features

You'll have opportunities to make professional and industry connections throughout your studies.

We offer opportunities to work from live briefs throughout the programme, giving you the chance to connect with industry partners in the sector.

We'll support you to gain technical skills in media production, graphic design, animation and data analytics.

This course encompasses the crafts of storytelling, narrative, branding and copywriting, so you can learn to create exciting digital content that engages your intended audience.

We'll encourage and support you to build a portfolio of work representing the projects and tasks you've completed during your studies, ready to impress potential employers.

Program Outline

As the University of Bolton is well-established as a provider of education across the spectrum of design, media, and creative technologies, we're ideally placed to offer degree-level studies in digital content creation.

Entertainment and technology are co-evolving, with changes in one driving innovation in the other. The exponential growth in new media platforms, including social media, has led to changes in how media content is created and shared. Audiences demand high-quality, innovative digital content on phones, tablets, and audio formats such as podcasts. Our BA (Hons) Digital Content Creation with foundation year course offers you skills in digital storytelling, developed through a vibrant mix of training in traditional media production, graphics and user experience design. As a graduate of this forward-thinking degree, you'll be ready to create digital content for the myriad of public and private sector organisations looking to interact with clients and service users creatively through online and digital spaces.

During the course, you can also expect to develop a wide range of technical, professional and interpersonal skills, such as attention to detail, teamwork, communication, time management, problem-solving and lifelong learning. Overall, you'll be well-prepared for a career in the creative industries, working for an employer, on commission, as an independent artist producing your own work.

What can I do with this qualification?

Exciting opportunities are available with big brands, advertising agencies, and organisations of all sizes that need moving images for their websites, social media platforms and promotional adverts. They want people who can create engaging digital content using their excellent storytelling skills, sound knowledge of the production process and workflow, and deep understanding of design and graphics. As a graduate of this course, you'll possess impressive technical prowess in digital content creation, alongside the design and communication skills needed to get the message across to the intended audience.

After graduation, you'll be well placed to seek roles such as digital content creator, videographer, digital designer, digital copywriter, and creative director/producer. You'll likely also find opportunities in social media content creation and strategy, as well as in advertising, brand management and digital campaign management. Depending on your interests, you might also pursue roles in art direction and website design.

You'll also be ready to progress to postgraduate-level studies to develop your expertise and professional practice further. The University of Bolton offers a range of master's degrees in the arts, creative technologies and business fields that could enhance your career prospects and job satisfaction.

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Alternative career options

Graduates can use the qualification as a stepping-stone into a range of other careers. For some of these roles, relevant experience and/or postgraduate study may be required. They include:

Communications and marketing

Film production

Journalism

Theatre production skills

Creative design

Teaching

Publishing

Visual effects

Games design

Arts administration

Research and development

Public relations