BSc (Hons) Business Management (Marketing)

Program Overview

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Course Details

Business management qualifications open doors and are considered essential whether you are looking to pursue a career in business, or achieve higher levels of responsibility in your current work.

Our BSc (Hons) in Business Management (Marketing) offers a strong grounding in an essential range of contemporary business management subjects combined with the opportunity to focus your studies in the final year. When you successfully complete the course you’ll also receive the CMI Level 5 Diploma in Leadership and Management.

By studying core modules that are common between all our BSc (Hons) Business Management programmes, you’ll be exposed to key concepts in marketing and areas such as business law, leadership and people management, strategic management, information systems and big data, project management, finance, innovation and enterprise. This solid foundation will support your advanced studies into specialist subjects including digital marketing strategy, marketing for E-commerce and global consumer behaviour.

Developing your employability is a key focus of this dynamic and flexible programme. Real-life case studies, guest speakers and industry visits are designed to help you to understand the business environment and the needs of employers in local, national and international contexts. We’ll support you to develop sought-after skills such as communication, data analysis, time management, team working and problem-solving.

We also aim to help you develop lifelong learning skills so that you can take ownership of your professional development for the future, maximising your potential for success.

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Highlights

Our team of highly knowledgeable and enthusiastic business management lecturers offer teaching sessions and academic support ensuring you can access help and advice when you need it.

On successful completion of this dual award course, you’ll receive both an academic degree and a professionally-recognised management qualification – the CMI Level 5 Diploma in Leadership and Management. You don’t need to take extra exams or coursework to achieve the diploma – we combine our degree module and CMI assessments streamlining your route to both qualifications.

This course is part of our BSc (Hons) Business Management suite of degrees. All students study the same modules at the first two levels of the course to gain an in-depth knowledge of the major business disciplines. At honours level, you can follow the specialist pathway in marketing, choose to transfer to one of our other specialist pathways in people management, finance, retail or supply chain management, or follow the core business management route.

Face-to-face sessions are offered by our team of highly experienced and enthusiastic lecturers.

The London Academic Centre and Regent College London offer excellent IT facilities, as well as WiFi and well-appointed teaching, learning and study areas.

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Key Features

We use small group and tutorial teaching, so you have the opportunity to benefit from the excellent support offered by our teaching staff.

We regularly invite guest speakers who hold senior positions in industry and practice, enabling you to benefit from their knowledge and advice.

Course materials are available online, allowing you to prepare work at home and make the most of the highly interactive in-class tuition.

Contemporary research findings are woven into our teaching. We offer a robust academic underpinning to your studies of business management.

Our dedicated team will support you as you develop critical thinking and research skills and apply these during your final year dissertation.

Free Pre-sessional English classes are available if you need support to improve your English language skills to meet the English language requirements for your chosen course.

You'll benefit from dedicated student and academic support during your time at our London Academic Centre.

We offer Success, Character, Opportunity and Progress Enhancement (SCOPE) sessions that are designed to support your growth and enable you to develop wider thinking across your curriculum.

You'll be able to take advantage of our Thinking into Character (TiC) suite of educational programmes that focus on helping you to think bigger, aim higher and achieve your dreams.

A link tutor provides academic communication between our London Academic Centre at Regent College London and the University of Bolton’s academic school so that the experience you receive as an off-campus student is equivalent to that of an on-campus student.

As an off-campus student you'll also have access to the support of the University’s dedicated off-campus team and resources, to help make you truly feel part of the institution.

You’ll also have access to the University’s e-learning resources, an extensive e-library and the support of University librarians.

Program Outline

Our dual award BSc (Hons) Business Management (Marketing) course is designed to provide a broad understanding of business functions within the business and commercial world with the opportunity to develop expertise in the specific area of marketing.

The course offers you a route into general management as well as the specialist area of marketing, so you can tailor your skills and knowledge to pursue your chosen career. Areas such as business supply chain management, enterprise, finance, law, retail and people management would also be open to you. The dual qualification gained on successful completion of this course is designed to enhance your employability in your preferred field of management.

In addition to nurturing academic and sector-specific knowledge, the programme aims to support your development of key employability skills, such as critical thinking, problem-solving and data analysis. Overall, the course aims to give you an essential appreciation of the skills needed to thrive and adapt in the changing world of work.

What can I do with this qualification?

Graduates with specialist marketing knowledge underpinned by a broader understanding of how businesses and managers operate have a competitive advantage when entering employment or self-employment. As a graduate of this course, you’ll be equipped to enter a wide range of business and management roles in the public, private and voluntary sectors.

Possessing knowledge of the marketing landscape, brand and consumer analysis and digital communication is valuable for most management roles. You’ll be well placed to embark on careers in areas such as retail management, human resource management, customer service management, advertising, merchandising, logistics and supply chain management. You might also pursue a career specifically as a marketing manager or consultant.

You may choose to undertake further study in order to develop your expertise in a particular area. A wide range of postgraduate and professional development courses are available in specialist areas of marketing such as digital, content and social media marketing, market research or public relations. Alternatively, you could focus your studies on human resources, finance, law, computing or international business management. Studying for an MBA is also another option.

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Alternative career options

Graduates can also use the qualification as a stepping-stone into a range of other careers. For some of these roles, relevant experience and/or postgraduate study may be required. Some of these careers include:

Hotel and leisure management

Public relations

Financial management

Information systems

Market research analysis

Product management

Health policy and information

Purchasing

Teaching and education

Media (TV, film, online, newspaper, magazine)

Self-employment

Banking

Auditing and quality assurance

Project management

Risk and insurance