BSc (Hons) Business Management (Marketing) top-up

Program Overview

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Course Details

Business management qualifications open doors and are considered essential whether you're looking to pursue a career in business or achieve higher levels of responsibility in your current work. We'll support you to enhance your existing foundation degree or HND-level knowledge and skills, ready to achieve the status of BSc (Hons) Business Management (Marketing) top-up graduate. You can study advanced aspects of business, management and marketing, enhance your professional skills, and boost your employability.

Building on your prior studies, we'll guide you as you explore specialist areas, including digital marketing strategy, marketing for E-commerce and global consumer behaviour. This honours-level programme will also support you in gaining knowledge of strategic management and developing critical inquiry and research skills to improve your work and enhance its quality. When you successfully complete the course, you'll also receive the CMI Level 5 Award in Leadership and Management and exemptions for some CIM professional qualifications.

Developing your employability is a key focus of this dynamic and flexible programme. Real-life case studies, guest speakers and industry visits are designed to help you to understand the business environment and the needs of employers in local, national and international contexts. We'll support you in developing sought-after skills such as communication, data analysis, time management, teamwork, and problem-solving.

We also aim to help you develop lifelong learning skills, empowering you to take ownership of your professional development for the future and maximise your potential for success.

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Highlights

Our Business, Management and Marketing courses are ranked second in the UK and top in the North West of England for course and teaching satisfaction by the Guardian University Guide 2022.

The Times and The Sunday Times Good University Guide 2022 also ranks our Business, Management and Marketing courses second in the UK and top in the North West of England for student experience.

The Institute of Management Greater Manchester, and the wider University, provide a warm and friendly environment for your studies, with relatively small class sizes, purpose-built teaching facilities, and excellent student support and library services.

When you successfully complete this dual award course, you'll receive both an academic degree and a professionally-recognised management qualification – the CMI Level 5 Award in Leadership and Management. You don't need to take extra exams or coursework to achieve the Award – we combine our degree module and CMI assessments streamlining your route to both qualifications.

On the BSc (Hons) Business Management (Marketing) top-up pathway, you'll also have the opportunity to gain exemptions from professional qualifications offered by the Chartered Institute of Marketing (CIM).

This course is part of our Business Management suite of degrees. At the honours level, depending on your prior studies, you can follow this specialist pathway in Marketing, choose the core Business Management route, or select one of our other specialist pathways.

Face-to-face sessions and one-to-one support are offered by our highly experienced and enthusiastic lecturers who have worked in a wide range of businesses ranging from multinational organisations to SMEs.

We'll introduce you to your course and new study environment through a bespoke induction programme focused on helping you transition smoothly and effectively to honours-level study.

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Key Features

You'll study in our vibrant Institute of Management environment in Bolton town centre.

We use small group and tutorial teaching, so you can benefit from the excellent support offered by our teaching staff.

We regularly invite guest speakers who hold senior positions in industry and practice, enabling you to benefit from their knowledge and advice.

Course materials are available online, allowing you to prepare work at home and make the most of the highly interactive in-class tuition.

We weave contemporary research findings into our teaching, ensuring a robust academic base underpins your business management studies.

Our dedicated team will support you as you develop critical thinking and research skills and apply these during your final year dissertation or work-based project (if you’re in suitable employment).

By choosing to study with us, you'll have the chance to enjoy Bolton's many shops, bars, restaurants and leisure facilities. Nearby Manchester is one of the UK's most multicultural and lively cities, and the Northwest of England is renowned for its beautiful countryside, coastline, and heritage.

Program Outline

Our dual award BSc (Hons) Business Management (Marketing) top-up course is designed to consolidate and extend your understanding of business functions in the business and commercial world to the honours level and develop your marketing knowledge.

The course offers you a route into general management and the specialist area of marketing. As a graduate, areas such as supply chain management, enterprise, finance, law, retail and people management will also be open to you. The dual qualification gained on successfully completing this course is designed to enhance your employability in your preferred management field.

In addition to nurturing academic and sector-specific knowledge, the programme supports your development of key employability skills, such as critical thinking, problem-solving and data analysis. Overall, the course aims to give you an essential appreciation of the skills needed to thrive and adapt in the changing world of work.

Completing your honours-level studies should prove valuable in helping you achieve your career goals.

What can I do with this qualification?

Graduates with specialist marketing knowledge underpinned by a broader understanding of how businesses and managers operate have a competitive advantage when entering employment or self-employment. As a graduate of this course, you'll be equipped to enter a wide range of business and management roles in the public, private and voluntary sectors.

Knowledge of the marketing landscape, brand and consumer analysis and digital communication is valuable for most management roles. You'll be well placed to embark on careers in areas such as retail management, human resource management, customer service management, advertising, merchandising, logistics and supply chain management. You might also pursue a career specifically as a marketing manager or consultant.

You may choose to undertake further study to develop your expertise in a particular area. A wide range of postgraduate and professional development courses are available in specialist areas of marketing such as digital, content and social media marketing, market research or public relations. Alternatively, you could focus your studies on human resources, finance, law, computing or international business management. Studying for an MBA is also another option.

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Alternative career options

Graduates can also use the qualification as a stepping stone into a range of other careers, bearing in mind that some of these roles may require relevant experience and/or postgraduate study. Some possibilities include:

Hotel and leisure management

Public relations

Financial management

Information systems

Market research analysis

Product management

Health policy and information

Purchasing

Teaching and education

Media (TV, film, online, newspaper, magazine)

Self-employment

Banking

Auditing and quality assurance

Project management

Risk and insurance