| Program start date | Application deadline |
| 2023-05-24 | - |
| 2023-09-14 | - |
| 2024-01-18 | - |
Program Overview
This course is subject to validation.
The MBA (Digital Marketing) is a digital marketing analytics pathway through our dynamic and contemporary MBA degree - designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements and social transformations means marketing practices now rely heavily upon analysis and interpretation of digital data.
This pathway seeks to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers. It develops a specific focus upon two key areas in its design - big data and customer relationship management. This enables marketers to make sense of data and aid marketing decision-making. The programme will greatly benefit those with strong numerical skills and an aptitude for qualitative and quantitative data analysis relevant to business decision-making.
Our course is flexible and accessible. Full-time students attend during the day while part-time students attend during the evenings so you can tailor your attendance around your availability.
Everything on our MBA is geared towards your career development, ensuring you graduate with a clearer vision of your future; it's accredited by the Chartered Management Institute, so you can be sure you're learning the leadership skills that employers really need, and our expert staff have the depth of knowledge to turn your passion and ambition into a realisable goal.
Program Outline
You'll gain a thorough understanding of the assumptions, logical structure and limitations of business, management and marketing concepts, theories and ideas. Understand the management of finance, including the use of accounting and other information systems for managerial applications. Most importantly, comprehend the role of marketing planning in terms of organisational strategy.
Develop critical thinking skills to evaluate the relevance of diverse business, management and marketing theories and concepts and apply these theories and concepts to various issues and contexts. Investigate market research designed to answer key strategic management questions.
Subject-based practical skills will teach you how to develop and implement appropriate strategies and solve complex problems using appropriate decision-making. You will be able to design and execute marketing plans that are appropriate to an organisation's requirements.
The programme will also offer you an optional placement year, enabling you to experience marketing in the real world and effectively connect your university experience with it.
We consistently review and develop our courses and modules to ensure they are up-to-date with sector and industry graduate skills demands. Course structure, modules and options are subject to change.
You are able to move from full-time to part-time study and vice-versa to accommodate any external factors such as financial constraints or domestic commitments. Many of our students make use of this flexibility and this may impact the overall duration of their study period.
Knowledge is developed through guided reading, knowledge-based activities with feedback and online discussions and activities. Thinking skills are developed through reflective activities with feedback and online discussions and activities.
Practical skills are developed through IT activities with feedback and research skills-based activities with feedback. Skills for life and work (general skills) are developed through planning activities with feedback and project work.
Students on the MBA (Digital Marketing) with Placement route will be expected to undertake a 30 weeks work placement. The placement is worth an additional 120 credits. UEL will assist you in finding a placement and will advertise opportunities on the UEL Employment Hub. However, it is ultimately the student's responsibility to source a valid placement. Further details on placement is contained in the placement handbook.
Knowledge is assessed by:
Thinking skills are assessed by:
Practical skills are assessed by
Skills for life and work (general skills) are assessed by
Students with disabilities and/or particular learning needs should discuss assessments with the Course Leader to ensure they are able to fully engage with all assessments within the course.
University of East London
Overview:
University of East London (UEL) is a public university located in London, United Kingdom. It offers a wide range of undergraduate and postgraduate programs across various disciplines. UEL is known for its commitment to providing a supportive and inclusive learning environment, with a focus on practical skills and real-world experience.
Services Offered:
Study:
UEL offers a comprehensive range of courses, including undergraduate, postgraduate, apprenticeships, and clearing options. They also provide advice for mature learners and offer a variety of subjects and schools.Visit UEL:
The university hosts undergraduate open days and provides information about its location.Student Information:
UEL offers resources for current and new students, including information on student life, accommodation, term dates, fees and funding, and scholarships.International:
UEL provides support for international students, including advice for their region, pre-degree courses, visa and immigration advice, and pre-sessional English programs.Your Career:
UEL offers career services, including career coaching and mentoring, opportunities to meet employers, and resources for volunteering and work while studying.Partners:
UEL collaborates with various partners, including businesses and organizations, to provide opportunities for students and staff.Our Research:
UEL conducts research across various disciplines and offers postgraduate research programs.About:
UEL provides information about its schools and subjects, governance, professional services, vision, alumni, and sustainability initiatives.Student Life and Campus Experience:
The context provides information about student life at UEL, highlighting the vibrant campus environment and the support available to students. It mentions the university's commitment to providing a positive and inclusive learning experience.
Key Reasons to Study There:
Strong focus on practical skills and real-world experience:
UEL emphasizes practical learning and provides opportunities for students to gain valuable experience through internships, placements, and other initiatives.Supportive and inclusive learning environment:
UEL is committed to creating a welcoming and supportive environment for all students, regardless of their background or circumstances.Vibrant campus life:
UEL offers a range of student activities, clubs, and societies, providing opportunities for students to connect with others and develop their interests.Excellent career support:
UEL provides comprehensive career services to help students prepare for their future careers.Academic Programs:
The context mentions that UEL offers a wide range of undergraduate and postgraduate programs across various disciplines. It also highlights the university's commitment to research and its involvement in the Research Excellence Framework (REF).
Other:
The context mentions that UEL is celebrating a Year of Science in 2024. It also highlights the university's strong performance in the National Student Survey (NSS), ranking 3rd nationally for overall student positivity and top 10 in Teaching, Learning Opportunities, Assessments and Feedback.
We accept a number of International qualifications equivalent to the standard UK undergraduate requirements. For most countries this is equivalent to 12 / 13 years of education at a High School / Secondary School. Some courses require you to have subject specific subjects or submit a portfolio / attend an interview / test .
Applicants must have a qualification from a recognised institution or awarding body.
English Language Requirements
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We're a truly global community at UEL, with a student population of more than 120 nationalities. Join us and you’ll be gaining a first-class... Learn how to applyENGLISH LANGUAGE REQUIREMENTS
To study at UEL you must demonstrate that your English level is at the standard for university study. We accept a number of different English language qualifications / tests for entry onto our courses, with IELTS being the most common. English language requirements vary slightly from course to course. All students are required to meet our standard English language requirements.
We now offer
Pre-sessional English
in collaboration with Malvern House London.Whether you are looking to study at undergraduate or postgraduate level, if you don't meet the IELTS requirements for your choice of degree here at the University of East London, you might be able to study a pre-sessional English course over a duration 5 to 11 weeks, depending on your level of English.
You don't need to apply to study pre-sessional English with us, you just need to apply for the course of your choice and we will decide whether or not you need the pre-sessional. And don't forget that whatever happens, you will have access to all the University's facilities and services, including the benefit of on campus accommodation from day one!
Accepted English Language qualifications:
We do not accept:
Refer to the region pages for further information
Regions
Our region pages provide tailored advice on popular courses, entry requirements, fees and funding.
See all of our International RegionsIELTS
IELTS is the most commonly taken English Language qualification and most entry requirements are expressed in the IELTS score required. IELTS certificates are only valid for 2 years
Undergraduate standard requirements
The English language requirements for undergraduate (Bachelor) courses is a minimum IELTS score of 5.5 or 6, or equivalent, depending on the course and year or level of entry. The specific requirements for your chosen course, including individual component scores, will be outlined on the course page.
Postgraduate standard requirements
The English language entry requirements for the majority of postgraduate (Masters) programmes is a minimum IELTS 6.0 or 6.5, or equivalent, depending on your chosen course of study. Specific requirements for your chosen course, including individual component scores, will be outlined on the course page.
Home office approved Majority English speaking countries
The confirmed list of Home office approved Majority English speaking countries can be found below. If your country is not listed you will be required to fulfil the standard English language requirements.
