| Program start date | Application deadline |
| 2023-05-24 | - |
| 2023-09-14 | - |
| 2024-01-18 | - |
Program Overview
This course is subject to validation.
The MBA (Digital Marketing) is a digital marketing analytics pathway through our dynamic and contemporary MBA degree - designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements and social transformations means marketing practices now rely heavily upon analysis and interpretation of digital data.
This pathway seeks to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers. It develops a specific focus upon two key areas in its design - big data and customer relationship management. This enables marketers to make sense of data and aid marketing decision-making. The programme will greatly benefit those with strong numerical skills and an aptitude for qualitative and quantitative data analysis relevant to business decision-making.
Our course is flexible and accessible. Full-time students attend during the day while part-time students attend during the evenings so you can tailor your attendance around your availability.
Everything on our MBA is geared towards your career development, ensuring you graduate with a clearer vision of your future; it's accredited by the Chartered Management Institute, so you can be sure you're learning the leadership skills that employers really need, and our expert staff have the depth of knowledge to turn your passion and ambition into a realisable goal.
Program Outline
You'll gain a thorough understanding of the assumptions, logical structure and limitations of business, management and marketing concepts, theories and ideas. Understand the management of finance, including the use of accounting and other information systems for managerial applications. Most importantly, comprehend the role of marketing planning in terms of organisational strategy.
Develop critical thinking skills to evaluate the relevance of diverse business, management and marketing theories and concepts and apply these theories and concepts to various issues and contexts. Investigate market research designed to answer key strategic management questions.
Subject-based practical skills will teach you how to develop and implement appropriate strategies and solve complex problems using appropriate decision-making. You will be able to design and execute marketing plans that are appropriate to an organisation's requirements.
The programme will also offer you an optional placement year, enabling you to experience marketing in the real world and effectively connect your university experience with it.
We consistently review and develop our courses and modules to ensure they are up-to-date with sector and industry graduate skills demands. Course structure, modules and options are subject to change.
You are able to move from full-time to part-time study and vice-versa to accommodate any external factors such as financial constraints or domestic commitments. Many of our students make use of this flexibility and this may impact the overall duration of their study period.
Knowledge is developed through guided reading, knowledge-based activities with feedback and online discussions and activities. Thinking skills are developed through reflective activities with feedback and online discussions and activities.
Practical skills are developed through IT activities with feedback and research skills-based activities with feedback. Skills for life and work (general skills) are developed through planning activities with feedback and project work.
Students on the MBA (Digital Marketing) with Placement route will be expected to undertake a 30 weeks work placement. The placement is worth an additional 120 credits. UEL will assist you in finding a placement and will advertise opportunities on the UEL Employment Hub. However, it is ultimately the student's responsibility to source a valid placement. Further details on placement is contained in the placement handbook.
Knowledge is assessed by:
Thinking skills are assessed by:
Practical skills are assessed by
Skills for life and work (general skills) are assessed by
Students with disabilities and/or particular learning needs should discuss assessments with the Course Leader to ensure they are able to fully engage with all assessments within the course.
