BSc (Hons) Marketing

Program Overview

Please note owing to the professional accreditations from Chartered Institute of Marketing and the Institute of Data & Marketing, direct entry students will be considered only for Level 5 admission only.

This programme prepares you for a professional career in marketing management. It introduces you to key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility.

The programme adopts a unique 'practice-based 'perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares you for an industry career with a strong emphasis upon employability. The programme is designed for students seeking a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role.

Program Outline

The course covers a wide range of topics, rooting fundamental marketing principles in a contemporary business context. You'll learn about the core functions of a business alongside specific marketing themes such as digital marketing, consumer behaviour and brand management.

The first year lays the foundations of your business knowledge by covering fundamental topics such as global economics, business intelligence and professional development. At the same time, you will be introduced to the foundations of marketing so that, at the end of the first year, you'll have developed an understanding of how marketing is threaded through any organisation and connects to wider issues in business management.

The second-year builds on this basis by covering specific topics in contemporary marketing, including communications, consumer behaviour and digital marketing. You'll learn about how to connect with customers and consumers through various digital and traditional channels, using data about consumer patterns to effectively convey your message. You'll also cover further topics in business that are useful for marketers, including finance, corporate social responsibility and business research.

In the final year, you'll underpin all of your previous study by learning about strategic marketing and undertaking a practical project that allows you to apply your knowledge to a specific topic – you can choose to write a dissertation or work on a marketing consultancy project. You will also have the choice of a number of optional modules that will develop your entrepreneurial skills, teach you about specialist marketing techniques in social media marketing and brand management or help you to understand the ways in which companies maintain a competitive advantage in the contemporary business landscape.

At the end of your degree, you'll not only have a practical understanding of how marketing works on a day-to-day basis but a deeper awareness of the role that marketing plays across an entire organisation and in a wider societal context.

The programme will also offer you an optional placement year, enabling you to experience the real world and effectively connect your university experience with it.

We consistently review our courses to ensure we are up-to-date with industry changes and requirements from our graduates. As a result, our modules are subject to change.

You will be taught by delivering theoretical lectures in an interactive and engaging classroom and providing assessments which focus upon the application of concepts to “real life” professional marketing scenarios.

Examples of theoretical concepts are provided throughout each module on the programme and students are encouraged to critically analyse and engage with new developments within marketing theory. Case studies of successful marketing approaches are incorporated throughout the programme and academic journal articles relevant to key theoretical ideas are recommended in each lecture and module.

You are assessed using a variety of assessment methods. We  use traditional examinations, essays and reports to assess academic knowledge. We also develop presentation skills and use assessed presentations on many of the marketing modules, as these best simulate the professional working environment for marketing. Many modules also incorporate portfolio assessment, which involves the students submitting multiple artefacts as part of a module assessment strategy.