Program start date | Application deadline |
2023-05-24 | - |
2023-09-14 | - |
2024-01-18 | - |
Program Overview
Please note owing to the professional accreditations from Chartered Institute of Marketing and the Institute of Data & Marketing, direct entry students will be considered only for Level 5 admission only.
This programme prepares you for a professional career in marketing management. It introduces you to key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility.
The programme adopts a unique 'practice-based 'perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares you for an industry career with a strong emphasis upon employability. The programme is designed for students seeking a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role.
Program Outline
The course covers a wide range of topics, rooting fundamental marketing principles in a contemporary business context. You'll learn about the core functions of a business alongside specific marketing themes such as digital marketing, consumer behaviour and brand management.
The first year lays the foundations of your business knowledge by covering fundamental topics such as global economics, business intelligence and professional development. At the same time, you will be introduced to the foundations of marketing so that, at the end of the first year, you'll have developed an understanding of how marketing is threaded through any organisation and connects to wider issues in business management.
The second-year builds on this basis by covering specific topics in contemporary marketing, including communications, consumer behaviour and digital marketing. You'll learn about how to connect with customers and consumers through various digital and traditional channels, using data about consumer patterns to effectively convey your message. You'll also cover further topics in business that are useful for marketers, including finance, corporate social responsibility and business research.
In the final year, you'll underpin all of your previous study by learning about strategic marketing and undertaking a practical project that allows you to apply your knowledge to a specific topic – you can choose to write a dissertation or work on a marketing consultancy project. You will also have the choice of a number of optional modules that will develop your entrepreneurial skills, teach you about specialist marketing techniques in social media marketing and brand management or help you to understand the ways in which companies maintain a competitive advantage in the contemporary business landscape.
At the end of your degree, you'll not only have a practical understanding of how marketing works on a day-to-day basis but a deeper awareness of the role that marketing plays across an entire organisation and in a wider societal context.
The programme will also offer you an optional placement year, enabling you to experience the real world and effectively connect your university experience with it.
We consistently review our courses to ensure we are up-to-date with industry changes and requirements from our graduates. As a result, our modules are subject to change.
You will be taught by delivering theoretical lectures in an interactive and engaging classroom and providing assessments which focus upon the application of concepts to “real life” professional marketing scenarios.
Examples of theoretical concepts are provided throughout each module on the programme and students are encouraged to critically analyse and engage with new developments within marketing theory. Case studies of successful marketing approaches are incorporated throughout the programme and academic journal articles relevant to key theoretical ideas are recommended in each lecture and module.
You are assessed using a variety of assessment methods. We use traditional examinations, essays and reports to assess academic knowledge. We also develop presentation skills and use assessed presentations on many of the marketing modules, as these best simulate the professional working environment for marketing. Many modules also incorporate portfolio assessment, which involves the students submitting multiple artefacts as part of a module assessment strategy.
University of East London
Overview:
University of East London (UEL) is a public university located in London, United Kingdom. It offers a wide range of undergraduate and postgraduate programs across various disciplines. UEL is known for its commitment to providing a supportive and inclusive learning environment, with a focus on practical skills and real-world experience.
Services Offered:
Study:
UEL offers a comprehensive range of courses, including undergraduate, postgraduate, apprenticeships, and clearing options. They also provide advice for mature learners and offer a variety of subjects and schools.Visit UEL:
The university hosts undergraduate open days and provides information about its location.Student Information:
UEL offers resources for current and new students, including information on student life, accommodation, term dates, fees and funding, and scholarships.International:
UEL provides support for international students, including advice for their region, pre-degree courses, visa and immigration advice, and pre-sessional English programs.Your Career:
UEL offers career services, including career coaching and mentoring, opportunities to meet employers, and resources for volunteering and work while studying.Partners:
UEL collaborates with various partners, including businesses and organizations, to provide opportunities for students and staff.Our Research:
UEL conducts research across various disciplines and offers postgraduate research programs.About:
UEL provides information about its schools and subjects, governance, professional services, vision, alumni, and sustainability initiatives.Student Life and Campus Experience:
The context provides information about student life at UEL, highlighting the vibrant campus environment and the support available to students. It mentions the university's commitment to providing a positive and inclusive learning experience.
Key Reasons to Study There:
Strong focus on practical skills and real-world experience:
UEL emphasizes practical learning and provides opportunities for students to gain valuable experience through internships, placements, and other initiatives.Supportive and inclusive learning environment:
UEL is committed to creating a welcoming and supportive environment for all students, regardless of their background or circumstances.Vibrant campus life:
UEL offers a range of student activities, clubs, and societies, providing opportunities for students to connect with others and develop their interests.Excellent career support:
UEL provides comprehensive career services to help students prepare for their future careers.Academic Programs:
The context mentions that UEL offers a wide range of undergraduate and postgraduate programs across various disciplines. It also highlights the university's commitment to research and its involvement in the Research Excellence Framework (REF).
Other:
The context mentions that UEL is celebrating a Year of Science in 2024. It also highlights the university's strong performance in the National Student Survey (NSS), ranking 3rd nationally for overall student positivity and top 10 in Teaching, Learning Opportunities, Assessments and Feedback.
We accept a number of International qualifications equivalent to the standard UK undergraduate requirements. For most countries this is equivalent to 12 / 13 years of education at a High School / Secondary School. Some courses require you to have subject specific subjects or submit a portfolio / attend an interview / test .
Applicants must have a qualification from a recognised institution or awarding body.
English Language Requirements
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We're a truly global community at UEL, with a student population of more than 120 nationalities. Join us and you’ll be gaining a first-class... Learn how to applyENGLISH LANGUAGE REQUIREMENTS
To study at UEL you must demonstrate that your English level is at the standard for university study. We accept a number of different English language qualifications / tests for entry onto our courses, with IELTS being the most common. English language requirements vary slightly from course to course. All students are required to meet our standard English language requirements.
We now offer
Pre-sessional English
in collaboration with Malvern House London.Whether you are looking to study at undergraduate or postgraduate level, if you don't meet the IELTS requirements for your choice of degree here at the University of East London, you might be able to study a pre-sessional English course over a duration 5 to 11 weeks, depending on your level of English.
You don't need to apply to study pre-sessional English with us, you just need to apply for the course of your choice and we will decide whether or not you need the pre-sessional. And don't forget that whatever happens, you will have access to all the University's facilities and services, including the benefit of on campus accommodation from day one!
Accepted English Language qualifications:
We do not accept:
Refer to the region pages for further information
Regions
Our region pages provide tailored advice on popular courses, entry requirements, fees and funding.
See all of our International RegionsIELTS
IELTS is the most commonly taken English Language qualification and most entry requirements are expressed in the IELTS score required. IELTS certificates are only valid for 2 years
Undergraduate standard requirements
The English language requirements for undergraduate (Bachelor) courses is a minimum IELTS score of 5.5 or 6, or equivalent, depending on the course and year or level of entry. The specific requirements for your chosen course, including individual component scores, will be outlined on the course page.
Postgraduate standard requirements
The English language entry requirements for the majority of postgraduate (Masters) programmes is a minimum IELTS 6.0 or 6.5, or equivalent, depending on your chosen course of study. Specific requirements for your chosen course, including individual component scores, will be outlined on the course page.
Home office approved Majority English speaking countries
The confirmed list of Home office approved Majority English speaking countries can be found below. If your country is not listed you will be required to fulfil the standard English language requirements.