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Students
Tuition Fee
USD 17,193
Per year
Start Date
Medium of studying
On campus
Duration
60 months
Program Facts
Program Details
Degree
Bachelors
Major
Digital Marketing | Marketing
Area of study
Business and Administration
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
USD 17,193
Intakes
Program start dateApplication deadline
2023-05-24-
2023-09-14-
2024-01-18-
About Program

Program Overview


This course is designed to give you the opportunity to actively engage with key aspects of critical, creative and professional practice connected to social media. You will acquire knowledge of key elements of social media, histories, critical frameworks, marketing, branded content, social media influencers, celebrity, trends, social media activism and digital communications. During your degree you will incorporate work and project-based learning to give you the best, real life working experience.

Program Outline

  1. Practical and professional skills associated with social media communications technologies.
  2. In-depth knowledge of social media and cultural forms in a local, regional, national, international and global context.
  3. Social media forms and genres and the ways in which different social groups may make use of cultural texts.
  4. Understandings, meanings and affects of the role of changing technology in media.

You'll be taught by a range of staff, many of whom run their own practices or work in practice, which ensures relevance to industry and practice. Knowledge is developed through lectures, practical workshops, knowledge-based activities with feedback, reflective activities.

Guided independent study

When not attending timetabled lectures you will be expected to continue learning independently through self-study. This will typically involve reading journal articles and books, working on individual and group projects, undertaking preparing coursework assignments and presentations. Your independent learning is supported by a range of excellent facilities including online resources, the library and Moodle.


Dedicated personal tutor

Our academic support team provides help in a range of areas - including learning and disability support. When you arrive, we'll introduce you to your personal tutor. This is the member of staff who will provide academic guidance, be a support throughout your time at UEL and who will show you how to make the best use of all the help and resources that we offer.


Workload

Each year you will spend around 300 hours of timetabled learning and teaching activities. These may be lectures, workshops, seminars and individual and group tutorials. Contact hours may vary depending on each module.

The approximate percentages for this course are:

  • Year 1: scheduled teaching - 300 hours; guided independent study - 900 hours.
  • Year 2: scheduled teaching - 300 hours; guided independent study - 900 hours.
  • Year 3: scheduled teaching - 300 hours; guided independent study - 900 hours.

  • Your timetable

    Your individualised timetable is normally available to students within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9.00am and 6.00pm. For undergraduate students Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.


    Class sizes

    To give you an indication of class sizes, the Media Cluster normally attracts 60 - 70 students a year. Lecture sizes vary in terms of shared and course specific modules.


    Coursework will include presentations, case studies, research-based assignments, content creation, portfolio.

  • Year 1: 100% coursework portfolio
  • Year 2: 100% coursework portfolio
  • Year 3: 100% coursework portfolio
  • You'll always receive detailed feedback outlining your strengths and how you can improve. We aim to provide feedback on assessments within 20 working days.

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