Creative Events Management MA (Online)

Program Overview

The Creative Events Management MA (Online) equips students with the skills and knowledge to manage events in an increasingly digital and discerning landscape. The program emphasizes sustainable development, inclusivity, and digital innovation, preparing graduates for careers in the creative and corporate sectors. With flexible start dates and optional in-person events, the program accommodates students with varying levels of expertise and schedules.

Program Outline

Creative Events Management MA (Online)

Degree Overview:

Objective:

• To equip students with the skills and knowledge to manage increasingly discerning audiences and ever-changing developments in technology to maximize their impact on events.
• To develop individuals' ability to find success in the events industry and tailor their learning to pre-existing expertise.
• To foster a pioneering approach to creative events management for international and local audiences, in both physical and digital spaces.
• To prepare graduates to grow their careers in events across the creative and corporate sectors.

Program Description:

• Online program designed to meet the needs of students with differing levels of expertise.
• Curriculum emphasizes sustainable development, inclusivity, and digital innovation in events management.
• Explores the design, management, and impact of a wide range of events, including physical and digital formats.
• Places emphasis on sustainable practices and prepares graduates to work with A Greener Future as Stage 1 Assessors.

Outline:

• Structure: Part-time, 2 years.
• Modules:
• Principles of Event Management & Research:
Introduces key themes in event management, including concept development, business planning, finance, health and safety, legal considerations, marketing, operational delivery, event impacts, and evaluation.
• Creative Practice in Event Design: Addresses event and experience design concepts like audience flow, focal points, and stakeholder expectations.
• Digital Futures for Events and Events Marketing: Examines the impact of technology on event management and design, culminating in the creation of a digital event.
• Sustainable Event Planning: Explores the environmental impact of events and various approaches to sustainability.
• Final Major Project (MA only): Involves conducting research and analysis on a specialist area of contemporary events practice.
• Course Schedule:
• Three intakes per year (January, May, September).
• Flexible start dates.
• Modules studied in a non-linear order depending on the intake.
• 20-25 hours of study per week.
• Optional in-person events held twice per year, typically over a long weekend.
• Assessment:
• Written assessments: reports, blog, business plan, research proposal, literary review, sustainability audit, dissertation.
• Practical assessments: collaborative and individual presentations, digital event.

Teaching:

• Teaching Methods:
• Blend of lectures, webinars, guest talks, tasks, and discussion forums.
• Access to extensive online learning resources.
• Optional in-person events.
• Faculty:
• Experienced professionals in the events industry.
• Guest lecturers from diverse backgrounds.
• Course Leader: Chantal Laws, Senior Lecturer with over 20 years of experience.
• Module Leader: Dr. Alex Lambley, Lecturer with experience in marketing, communications, and events.
• Unique Approaches:
• Sustainable Event Planning module developed in collaboration with A Greener Future.
• Focus on digital innovation and emerging technologies in event management.
• Emphasis on real-world application and industry connections.

Careers:

• Potential Career Paths:
• Event planner
• Event manager
• Conference organizer
• Festival organizer
• Marketing manager
• Communications manager
• Public relations specialist
• Business development manager
• Opportunities:
• Work with international and local organizations.
• Specialize in a specific event type or industry sector.
• Become a freelance event professional.
• Outcomes:
• Graduates equipped to face the challenges of the modern events industry.
• Equipped with the knowledge and skills to be successful in a variety of event-related roles.

Other:

• Support:
• Online tutors.
• Weekly webinars.
• Online forums.
• Employability Service.
• Access to extensive online library resources.
• Access to online software tutorials.
• Students' Union community.
• Optional In-Person Events:
• Opportunities to network with peers and industry professionals.
• Enhance learning through practical experiences.
• Accreditation:
• Program accredited by A Greener Future (AGF).
• Certification:
• Opportunity to gain AGF Stage 1 Assessor certification upon completion of certain modules.
• Fees:
• £12,150 total fee (MA)
• £7,921 total fee (PGDip)
• Funding:
• Postgraduate funding options available.
• Admission Requirements:
• Honours degree or Level 6 equivalent qualification.
• Prior learning or experience considered through Accreditation of Prior Learning (APL).
• Language requirements: IELTS 6.5, TOEFL iBT 88, LanguageCert High Pass in ESOL B2 Communicator.

£12,150 total fee (incl. acceptance fee) - 2 years part time - MA/MSc course £7,921 total fee (incl. acceptance fee) - PGDip course £12,150 total fee (incl. acceptance fee) - 2 years part time - MA/MSc course £7,921 total fee (incl. acceptance fee) - PGDip course