Marketing Communications BA(Hons)

Program Overview

The Marketing Communications BA(Hons) at Falmouth University is a studio-based program that combines fundamental marketing principles with hands-on experience. Students develop core skills, creative fluency, and a solid portfolio in marketing communications, preparing them for careers in brand management, copywriting, content creation, and more. The program features industry-leading guest speakers, optional study trips, and partnership opportunities with renowned agencies.

Program Outline

Marketing Communications BA(Hons)

Degree Overview

This program is designed for individuals who are passionate about marketing communications and eager to explore a more creative approach to the field. Combining the study of fundamental marketing principles with hands-on practical experience, you'll engage in studio-based learning from day one. You'll work on real briefs, collaborate with brands, and participate in workshops and group projects. This program emphasizes the development of core skills, creative fluency, and a solid portfolio in marketing communications. It equips you to become a courageous marketing communications practitioner with the ability to solve complex problems, think strategically, and understand the ethical and sustainable aspects of the field.

Outline:

Year One

• Copywriting: Develop your foundational copywriting skills, exploring various channels and target audiences.
• Marketing Essentials: Investigate brand research, understanding valuable tools and strategies for analysis.
• Marketing Communications: Learn about the impact of communications in today's world, encompassing ethical and sustainable practices.
• Strategy and Planning: Learn how strategic thinking underpins successful campaigns and influences creative choices.

Year Two

• Media Lab: Explore various media channels, their roles in delivering effective communications, and their relevance to different audiences.
• Brand Creation: Learn the essential steps involved in creating a strong brand, from defining its purpose and values to designing assets and launching campaigns.
• Behaviour Change for Good: Explore research methods and frameworks to develop creative solutions for tackling important social and environmental challenges through behavior change.
• Marketing Consultancy Project: Work on a live brief from industry partners, gaining real-world experience and tackling marketing challenges with creative solutions.

Professional Placement (Optional)

• You may choose to take an optional professional placement after your second year or third year.
• This opportunity enhances your industry experience and skills while you're still a student.

Year Three

• Final Year Project - Development: Research, plan, and develop a self-initiated final year project on a topic or brand of your choice, reflecting your passions and aspirations.
• Advanced Campaigns: Create a series of campaigns in response to live briefs set by industry professionals, utilizing available placement opportunities.
• Final Year Project - Showcase: Showcase your critical thinking and creativity by developing a final project that integrates key marketing principles with their practical application.
• Final Portfolio: Develop an industry-ready portfolio that demonstrates your knowledge and skills acquired throughout the three-year program.

Integrated Foundation Year (Optional)

This pathway is designed for individuals who wish to explore marketing communications before commencing the full degree program. It provides a strong foundation in the subject, develops essential skills, and fosters confidence before transitioning to the main three-year section.

• Each module focuses on specific aspects of the field, guiding you through a comprehensive journey of discovery.

Integrated Foundation Year + 3 Year Degree = 4 Year Degree

Assessment:

• Practical exams and coursework assignments.
• Methods include portfolios, presentations, essays, reports, major research projects, peer group assessments.
• Foundation year assessments are 100% coursework-based.
• Summative (final) assessments occur at the end of each module.
• Continuous feedback provided throughout the year.

Teaching:

• Studio-based learning simulating a real-life agency environment.
• Combination of lectures, seminars, practical workshops, supervised studio time, individual or group tutorials.
• Industry-leading guest speakers.
• Optional study trips available.
• Digitally enhanced learning approach with a mix of in-person and online elements.

Careers:

• Brand manager
• Marketing executive
• Copywriter
• Content creator
• Account executive
• Consultant
• Public relations specialist
• Market researcher
• Social media manager
• Communications strategist

Other:

• Opportunity to top up your BA with a professional qualification from the Chartered Institute of Marketing.
• Learn from experienced professionals who have worked for globally recognized agencies and companies.
• Partnership opportunities with agencies like Droga 5, Ogilvy, M&C Saatchi, Poke, VCCP, AMV BBDO, and Wunderman Thompson.

Conclusion

The Marketing Communications BA(Hons) at Falmouth University provides a comprehensive and dynamic educational experience for those seeking a career in the ever-evolving field of marketing. It combines rigorous academic instruction with hands-on practical experience, preparing students with the necessary skills and knowledge to thrive in today's competitive marketplace.

Annual tuition fee Student Full-time UK £9,250 per year Annual tuition fee Student Full-time EU/international £17,950 per year Annual tuition fee Student Full-Time UK and EU/international £1,850 per professional placement year Tuition fees for September 2025 will be confirmed in summer 2024. Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible. The figures above don't include accommodation and living costs