Sport Management BA (Hons)

Program Overview

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The Sport Management BA (Hons) program at Liverpool Hope University provides a comprehensive understanding of the global sports industry, equipping students with the skills and knowledge for a successful career in this dynamic field. The program integrates theoretical knowledge with practical application, preparing students for the evolving landscape of the industry. Graduates are well-positioned for roles in marketing, sales, event management, and other areas within the sports sector.

Program Outline

The program addresses the diverse sectors within the industry, including properties (leagues, teams, athletes), rights (media and marketing rights), mega-events, and content packaging (branding, sponsorship, broadcasting). It delves into the role of government policy in sport, encompassing initiatives aimed at increasing participation, realizing economic benefits, and focusing on sport as a key government concern.

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Objectives:

• Equip students with a thorough understanding of the global sports industry and its various sectors.
• Explore the role of government policy in sport and its key initiatives.
• Provide students with the necessary skills and knowledge to pursue a successful career in the sports industry.
• Prepare students for the evolving and diverse landscape of the sports industry.

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Description:

• The program integrates theoretical knowledge with practical application through a combination of lectures, workshops, seminars, and small-group tutorials.
• Field trips to real-world settings provide students with invaluable exposure to the industry.
• A wide range of assessment methods ensures that students can showcase their understanding and skills in diverse ways.

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Outline

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Year One:

• Introduction to the study of sport management.
• Key topics include: business of sport, sport marketing, sport policy, sociology of sport, coaching and teaching, and sport psychology.
• Introduction to business management and marketing principles and their relationship with the global business context.
• Subjects covered: business management theory and practice, economics, analyzing business and marketing environments, and introduction to organizational behavior.

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Year Two:

• Exploration of topics like branding and advertising in sport, sport and the law, events, sport for development, the Olympics, sport economics, globalization, and sport psychology.
• In-depth study of coaching and sport psychology.
• Examination of the dynamic relationship between various business functions and management.
• Consideration of operational challenges faced by contemporary organizations.
• Subjects covered: enterprise, operations management, finance, and human resource management.

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Year Three:

• Completion of a dissertation in sport, honing subject-specific research interests.
• Critical analysis of topics like brand heritage, sponsorship, ethics, digital marketing and online social networks, betting, and retailing.
• Adoption of more strategic, global, and contemporary perspectives.
• Strategic examination of the nature and scope of business and management in a dynamic global context.
• Subjects covered: strategic management, business sustainability, and contemporary business issues.

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Assessment

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Assessments utilize a variety of methods, catering to different learning styles and ensuring comprehensive evaluation:

• Essays
• Reports
• Exams
• Practical work
• Presentations
• Debates
• Problem-solving activities

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Teaching

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Teaching methods are diverse and engaging, including:

• Lectures
• Workshops
• Seminars
• Small-group tutorials
• Field trips

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Unique approaches include:

• Field trips to the University's outdoor education center in Snowdonia National Park, Wales
• Integration of theoretical knowledge with practical application

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Careers

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The program prepares graduates for a wide range of career opportunities in the rapidly growing sports industry, including:

• Marketing
• Sales
• Event management
• Professional sports
• Recreational facilities
• Non-profit organizations

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Other

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The program offers several opportunities to enhance your learning experience and career prospects:

• SALA (Service and Leadership Award): This extra-curricular program provides service-based experiences, develops leadership potential, and equips students for a rapidly changing world.
Completing SALA enhances your degree with valuable additional skills and experiences.
• Study Abroad: Students can choose to spend a semester or full year of study at one of the University's partner universities, gaining international experience and expanding their global perspective.

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• The tuition fees for the 2024/25 academic year are £9,250 for full-time undergraduate courses.
• If you are a student from the Isle of Man or the Channel Islands, your tuition fees will also be £9,250.
• The University reserves the right to increase Home and EU Undergraduate and PGCE tuition fees in line with any inflationary or other increase authorised by the Secretary of State for future years of study.
• The International Tuition fees for 2024/25 are £12,500.