BA (Hons) BUSINESS MANAGEMENT (EVENTS MANAGEMENT PATHWAY)

This module offers an excursion into the digital economy and novel types of industries and businesses arising within. It introduces students to the key drivers, which are currently transforming various industries, such as artificial intelligence and automation of the production process. The module will include examples of the United Nations Sustainable Development Goals on Industry Innovation & Infrastructure. The module aims to equip students with an understanding of the changing digital environment and trends in digitalisation, which define current economic developments. It aims to develop understanding of how the gig economy operates and how business uses digitalisation for increased innovation and competitiveness. It further aims to raise awareness of the regulatory challenges these recent trends impose.

Aims to provide you with an introduction to the nature and scope of marketing. It provides you with an understanding of the fundamentals within the marketing discipline and to be introduced to the understanding of marketing as a management tool. You will also be introduced to the role of marketing within the general marketplace and society.

In this module you will be utilising business project frameworks, problem solving skills and ideas generation techniques that will support you through the key stages required to complete a business small business project from concept to delivery. Throughout the stages of their project, and by incorporating a facilitated coaching process, you will be supported to develop key skills vital to successful leadership and management.

The module examines a range of ways of handling, analysing and presenting quantitative information.  The underlying theme is to look at data in a variety of forms, to determine the ‘story’ that this data is telling, and to use that ‘story’ to justify decisions.

This module introduces you to the basic concepts of management in organisations. It provides you with an appreciation of the complexities of organisations that affect employee behaviour within them. It introduces human resource management strategies to manage people in organisations. The module incorporates key management, organisational behaviour and people management theories and practices.

This module aims to equip you with the knowledge of skills of basic strategic analysis. You will be exposed to the use of simple strategic tools to evaluate the business and its wider environment. They will also be able to identify creative strategic solutions to simple organisational issues. The module further aims to develop your ability to make decisions between different strategic alternatives.

This module provides comprehensive insights into graduate employability and career development for Business Management students. It teaches students essential techniques of self-awareness building, career exploration, job search, succeeding in recruitment and selection processes and teamwork, enabling them to secure employment and thrive in the world of work. In addition, the module covers specific skills of particular relevance to Business graduates, such as digital, research and communication skills that are valued and highly sought after by relevant employers.

This module introduces the study of event conceptualisation, strategy, design and the underpinning theoretical concepts and frameworks applied to event design and development for both physical and virtual experiential event environments. Demonstrating commercial awareness of the role that experiential event design now plays across a range of event sectors and markets. Through studying the module students will be able to conceive and evaluate ideas for event concepts and designs, contributing to strategic planning for new or ongoing events.

Negotiation is a core business skill integral to some degree in the vast majority of commercial and even non-commercial business activities. Successful negotiation is a process that involves a number of essential soft skills including effective questioning, effective listening, critical thinking and empathy. In addition, planning, situational analysis and the ability to recognise and evaluate the shared, differing and conflicting interests of the parties involved is key.

The corporate responsibility agenda of the 90s was about ticking boxes. Now, companies are more progressive with a shift in focus towards social value, and understanding that responsibility is a commercial imperative, embedded in strategy to provide a competitive advantage.  This module outlines some of the resources and strategies adapted from management and leadership across industries. With a focus on sustainable development the module introduces you to sustainability narratives and challenges stemming from the scarcity of resources, and the inherent concerns from the complexity of the leadership issues involved towards an adaptive and assimilated sustainability planning.

This module introduces you to the basic theory, concepts, and techniques of digital business transformation. It focuses on developing the thought processes and practical skills needed to identify, analyse, evaluate and apply digital technologies in order to address real-world business problems.

This module introduces students to theoretical concepts underpinning the study of planned events and frameworks for the study of event management, as well as considering practical event management functions and processes. Module outcomes prepare students for operational and decision-making roles for the planning of live events and enables them to understand the various inputs and processes necessary to enable an event to run successfully.

This module addresses the legal and regulatory principles underpinning the law relating to event industries. Using a case study approach to the learning of the legal context of the event sector. Providing students with a detailed knowledge and critical understanding of the legal requirements placed on employers to protect those at work and events, using recognised health and safety management systems. Introducing the concepts of hazard and risk management and how to apply them in practice.

This module examines the scope and nature of leadership, strategic management and change and approaches to establishing organisational objectives. It demonstrates the link between strategy, resources, markets, innovation, technology and finances available. The impact of the size and structure of organisations as well as external factors impacting strategy including globalization and sustainability are also considered.

In an ever broadening set of interdependent relationships among countries, the need to recognise the opportunities and restrictions presented by different world markets has gained significance. This module is designed to give you the analytical skills to assess the socio-economic differences between countries, and to identify how these differences impact business and management behaviour across countries through comparative studies. It is based on the rationale that students understanding as managers will be expected to analyse and compare market and business environments in different countries to attain business success.  The module develops your understanding of business practice in different regions and to apply analytical management tools and qualitative research methodologies to critically evaluate and gain an understanding of comparative international management practices.

This module will enable students to evaluate the strategic choices facing international major and mega events, the impacts they can create and to discuss the ways in such events may impact on or be impacted by commercial stakeholders and public policy.

This final year module allows you to consolidate their learning over the whole of their degree by undertaking an independent small-scale research project, with a business or management focus.

This final year module allows students returning from their undergraduate placement year to consolidate their learning on their degree and industrial experience by undertaking an applied project.