BSc (Hons) MARKETING WITH DIGITAL (WITH FOUNDATION YEAR)
| Program start date | Application deadline |
| 2023-09-19 | - |
Program Overview
Marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment, and there is an increasing need for graduates in this area to have an in depth understanding of the role of digital marketing, data analytics and targeting. Our integrated Marketing with Advertising and Digital Communications degree has been designed to fit the study of marketing firmly into a social science context and to prepare students for work in a dynamic, data-driven, and increasingly online world.
The degree starts off with an introductory year into marketing and the digital world, which will equip students with the foundational knowledge they need to explore the discipline in-depth in subsequent years.
Our course equips you with the skills you need. You can apply your knowledge through consultancy projects via our Business Solutions Centre, or further enhance your employability with a year-long placement. You can enhance your employability further by undertaking a placement year. Based in the capital city, you will benefit from LSBU Business School’s links and connections.
Why Marketing at LSBU?
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Top 5 for overall score in Marketing amongst London universities (Complete University Guide 2021) and we're 1st for Overall Satisfaction, 2nd for Academic Support and 2nd for Learning Opportunities in Marketing in London (NSS 2020).
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2nd for graduate prospects in Marketing in London (Complete University Guide 2020) and joint 2nd for career prospects among London universities (Guardian University League Tables 2020).
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As part of the course, you’ll have the opportunity of work experience in a consultancy role with a British-based company.
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Professional accreditation – the course is accredited by the Chartered Institute of Marketing.
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We support entrepreneurs – you can develop a ready-to-fund business plan or undertake consultancy as a final year marketing project.
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Program Outline
Whilst on this course, you will study a range of topics, including modules designed to give a solid foundation in current business practice as well as contemporary marketing theory and practice.
All modules are designed to include practical application elements as well as theoretical concepts. You are introduced to practical skills including digital campaign planning, brand analysis, communications and advertising planning, marketing research techniques and uses of digital marketing technology such as Hootsuite and Salesforce.
Year 1
This module will introduce students to software that can be used in the academic and business environment to support their IT confidence, enhance their IT proficiency and work together in online spaces. The students will develop practical skills enabling them to use software to communicate effectively and collect, manipulate and present information. Further, students should develop a confidence with learning and using new software, preparing them for the changing business environment, and the increasing use of virtual spaces and emerging software.
Academic writing is the foundation upon which student success is built. This module will explore the contextual nature of communication, comparing the features of spoken language with the written word. Further, it will explain the key steps that students will need to undertake to complete a persuasive piece of academic writing, providing students with guidance on how to express opinions and form logical academic arguments underpinned by research.
This module supports students in their personal and academic development as they transition into business education, ensuring familiarisation with academic processes and resources, and through the development of sustainable communication and effective coaching skills. Furthermore it facilitates the student’s self-development, through the exploration of their core values and beliefs, enabling them to develop their social and cultural capital through individual and group work, networking, social activity, and exposure to the current business environment and the good coaching practice within organisational culture.
This module introduces students to the basic concepts of business research. Students will apply introductory research skills to a real-world problem in the shape of a local project, which will require students to undertake primary and secondary research into an issue facing a local organisation such as a community service, local charity or small business. The students will select a project as a team and then discuss the research problems with the tutor before starting the project. The students will evaluate outcomes of the research undertaken and provide recommendations for tfhe business. The aim of this module is to expose students to the research process so, in instances where companies pull out, students can complete their research using secondary data and addressing the issues they faced in their methodology section. The students will also conduct a short programme of coaching.
This module teaches the fundamental statistical and mathematical tools that are the principles of decision-making. From a data perspective, the course provides an idea of infrastructures and types of data. It will provide students with the skills to derive insights from a pool of data for decision making. This will create the appropriate ground for modules on BA Business Management and BA Marketing Extended Degrees. For example, one can get the principles to manage financial data, the business model of e-companies and the fundamentals to process secondary data.
The module introduces the fundamental topics in marketing. It familiarises students with the basic theories and practices of marketing, and provides students with a foundation in the subject of marketing.
Year 2
An overview of the marketing concept designed to prepare students for the specialist marketing modules studied later in the course.
An introduction to digital marketing including key digital marketing technologies.
Designed for non finance students, the module offers insight into the role of finance from a general business perspective.
An introduction to business management from an applied perspective.
Covers management theory and practice and offers insight into organisational behaviour.
An introduction to data, its uses and its key role in organisational successes.
Year 3
An in depth look at consumer behaviour theory, its role in marketing decisions and how it is used in practice.
Centred around employability, the module covers key skills necessary for graduate marketing employment.
Fusing both practice and theory, the module examines marketing communications from an integrated campaign perspective.
A comprehensive introduction to marketing research, data, big data analysis and the role of these within a marketing context.
Understand the customer journey with a focus on online experience and its impact on overall performance.
Plus one option from:
Year 4
Theory and practice related to marketing across international boundaries.
This module covers practical and theoretical concepts related to two of the most important areas of marketing, product and brand management.
This module links all the previous topics studied across all levels and involves the development of an effective overall marketing strategy for a live case.
Running across two semesters, the project gives students the opportunity to explore an area of marketing of their choosing in more depth.
Plus one option from:
