BA (Hons) BUSINESS MANAGEMENT (DIGITAL INNOVATION PATHWAY)

Introduces students to a range of economic and financial topics and shows how these can be applied to understand the world around us. The module develops your understanding of the external environment businesses face, and aspects of finance relevant to the business context.

Aims to provide you with an introduction to the nature and scope of marketing. It provides an understanding of the fundamentals within the marketing discipline and to be introduced to the understanding of marketing as a management tool. You will also be introduced to the role of marketing within the general marketplace and society.

In this module you will be utilising business project frameworks, problem solving skills and ideas generation techniques that will support you through the key stages required to complete a business small business project from concept to delivery. Throughout the stages of their project, and by incorporating a facilitated coaching process, you will be supported to develop key skills vital to successful leadership and management.

The module examines a range of ways of handling, analysing and presenting quantitative information. The underlying theme is to look at data in a variety of forms, to determine the ‘story’ that this data is telling, and to use that ‘story’ to justify decisions.

This module introduces you to the basic concepts of management in organisations. It provides you with an appreciation of the complexities of organisations that affect employee behaviour within them. It introduces you to human resource management strategies to manage people in organisations. The module incorporates key management, organisational behaviour and people management theories and practices.

This module aims to equip you with the knowledge of skills of basic strategic analysis. You will be exposed to the use of simple strategic tools to evaluate the business and its wider environment. They will also be able to identify creative strategic solutions to simple organisational issues. The module further aims to develop your ability to make decisions between different strategic alternatives.

This module provides comprehensive insights into graduate employability and career development for Accounting & Finance students. It teaches you essential techniques of self-awareness building, career exploration, job search, succeeding in recruitment and selection processes and teamwork, enabling you to secure employment and thrive in the world of work. In addition, the module covers specific skills of particular relevance to Accounting & Finance students, especially hands-on Excel and accounting software skills, and also knowledge of technological innovations such as Blockchain, cryptocurrency, etc.

This module demonstrates the importance of operations, logistics and the supply chain while also considering procurement and negotiation strategies and techniques within business services, retail and manufacturing environments. You will analyse best practice in logistics and supply chain management and the effects of disruptive technological and communication developments on business operations.

This module introduces you to the theory, practice and mindset of developing a start-up business as an entrepreneur. You will learn about how to identify opportunities, how to define and develop a vision, and how to prototype and test their assumptions and pivot into product-market-fit.

The corporate responsibility agenda of the 90s was about ticking boxes. Now, companies are more progressive with a shift in focus towards social value, and understanding that responsibility is a commercial imperative, embedded in strategy to provide a competitive advantage.  This module outlines some of the resources and strategies adapted from management and leadership across industries. With a focus on sustainable development the module introduces you to sustainability narratives and challenges stemming from the scarcity of resources, and the inherent concerns from the complexity of the leadership issues involved towards an adaptive and assimilated sustainability planning.

This module introduces you to the basic theory, concepts, and techniques of digital business transformation. It focuses on developing the thought processes and practical skills needed to identify, analyse, evaluate and apply digital technologies in order to address real-world business problems.

The module scrutinises the principles, techniques, key tools of “Lean Start-ups” and how they might apply in a variety of processes in order to add value to new enterprises and become agile in operation management. Entrepreneurs have limited funding to start ventures, and therefore need to consider lean strategies in establishing venture that would add value to the enterprise activity. Lean, Six Sigma, Deming Cycle and other optimisation process in operations focus on the creation of quality with efficiency and increase productivity in products and services. Start-ups need to think of “lean enterprise" activities to survive and create value. The module considers how new enterprises in various industries, with the likes of low-cost budget-operations, achieved higher returns due to streamlined operations.

This module will introduce you to theory, mindsets, and practice of new venture creation in new technology startups as well as in the context of intrapreneurial innovation within large enterprise. You will acquire a firm grasp of the most up-to-date developments in different verticals and sectors of new technology innovation (such as fintech, biotech, health tech, cleantech, edtech, social impact ventures, nanotech, augmented and virtual reality, blockchain, etc.) as well as of various support systems and innovation ecosystems infrastructures such as incubators, accelerators, corporate and hybrid accelerators, R&D institutions, venture capital, crowd and crypto based support models, and governmental support programs.

This module examines the scope and nature of leadership, strategic management and change and approaches to establishing organisational objectives. It demonstrates the link between strategy, resources, markets, innovation, technology and finances available. The impact of the size and structure of organisations as well as external factors impacting strategy including globalization and sustainability are also considered.

In an ever broadening set of interdependent relationships among countries, the need to recognise the opportunities and restrictions presented by different world markets has gained significance. This module is designed to impart the analytical skills to assess the socio-economic differences between countries, and to identify how these differences impact business and management behaviour across countries through comparative studies. It is based on the rationale that students understanding as managers will be expected to analyse and compare market and business environments in different countries to attain business success.  The module develops your understanding of business practice in different regions and acquaints students to apply analytical management tools and qualitative research methodologies to critically evaluate and gain an understanding of comparative international management practices.

Young and first-time entrepreneurs typically lack the skills to identify and secure tangible resources such as physical or financial capital. Their challenge is to leverage their entrepreneurial capital to gain access to tangible resources necessary to create the venture. This module provides an intense grounding of the skills required for successful enterprise creation by examining ways of funding new and developing business ventures. The module aims to develop individuals with the mind-set of entrepreneurs and enterprise managers in understanding financial and funding requirements of new and developing enterprises

This final year module allows you to consolidate their learning over the whole of their degree by undertaking an independent small-scale research project, with a business or management focus.

This final year module allows students returning from their undergraduate placement year to consolidate their learning on their degree and industrial experience by undertaking an applied project.

This final year module allows students to consolidate their learning over the whole of their degree by undertaking a project that develops an entrepreneurial idea into a detailed business case.