BA (Hons) MEDIA PRODUCTION

This module introduces you to a range of approaches to contextual research and academic critique in relation to contemporary practice in the Creative Industries. By exploring key themes across a range of creative disciplines, you will gain perspective and insight into current debates within the creative sector. By extending your frame of reference, you will gain a better understanding of how to contextualise your own creative practice through the lens of history.

One half of this module will focus on developing your visual literacy, so that you can better interpret the meaning or intent behind images. In the other half of this module, you will focus on developing an understanding of the impact sound has on how we perceive events and experiences. Taken together, these explorations will provide you with critical knowledge and understanding that you can apply to the production of your own audio-visual projects, using cameras, recording devices, and audio-visual editing software.

A creative agency consists of a team of experts with different areas of expertise working together to deliver a project in response to a design brief. In this module, students will work together to deliver creative solutions to a range of creative design briefs. In so doing, you will get a taste of how effective collaboration happens between specialist disciplines within the Creative Industries.

In this module you will learn about the functionality of the Web as a means of distributing digital content to a connected global audience. You will also explore the characteristics of online audiences, compared to those of traditional film and broadcast media. Similarly, the module will cover the migration of traditional formats to the web, and explore the network effects associated with online audiences through their ability to interact with each other through social media.

In this module you will cover the basic principles of editing in order to understand how to tell better stories using industry-standard audio and video editing tools. Alongside the technical skills developed in this module, through observation and discussion, you will be able to analyse and critique your own editing and sound design choices.

This is an opportunity to study the principles of animation, and to develop practical skills in digital animation. By the end of the module you will also have a very good understanding of the language of animation, and be able to evaluate an animation on its merits with confidence.

This module will introduce you to contemporary forms of cross-platform storytelling, for distribution across a range of platforms and mobile devices. You will also investigate the power of the web to raise awareness and affect social change, through direct engagement with an online audience. Through individual and group work, you will incubate a range of story ideas suitable for online audiences. Following a selection process, you will then develop a pitch package for a cross-platform project, that draws upon contemporary themes relevant to the module.

In this module you will work together, in response to an interactive project design brief. The module’s key practice concerns are around effective collaboration, team-working skills, and professional engagement. In order to work effectively you will mirror industry practice, by adopting working practices such as scoping exercises, design sprints, developing proofs-of-concept, and prototypes. You will also work to interim deadlines, present your work-in-progress, and learn how to integrate interim feedback effectively.

In this module you will work in production teams to shoot and edit an original cross-platform story package. You will spend the first part of the module in pre-production, planning and refining other cross-platform elements of your project. Once in production has been ‘greenlit’, you will be required to shoot and edit the final content, for distribution via online media platforms such as YouTube, Facebook, or a location-based mobile application.

The module looks the emerging cultural and political debates surrounding the role and responsibilities media platforms and governments have towards today’s audiences as well as those of the future. The module will address a range of emerging media formats such as VR, AR, and the Metaverse. Through lectures, seminars, discussion and debate, you will develop an advanced awareness of both the cultural and technological frameworks within which you will develop your creative practice and engage with your online audiences.

This module offers you an opportunity to engage with your professional practice and career expectations in a variety of ways, by offering a flexible approach to exploring the multitude of routes into employment or self-employment within the Creative Industries. You will have the opportunity to further your career ambitions through identifiable activities such as work placements, entrepreneurial activity, business planning, creative collaboration, self-promotion, and industry engagement through organised events such as conferences, festivals or design competitions.

In this module you are encouraged to diversify your core skillset by engaging in either collaborative or independent investigation within the broader Creative Industries. You will be offered the opportunity to choose from a selection of topics for practical exploration that intersect with your own specialist discipline. In this sense the teaching, learning and investigation is geared towards the production of an interdisciplinary practical output, either independently or as a collaborative endeavour, dependant on the nature of the topic being explored.

This module develops your individual practice within your specialist area. Research into historic and contemporary theory and practice will enable you to develop a critical framework in which to consider your final year project. The emphasis will be on developing working methods to curate and complete a self-directed project within a specialist area of practice, and to communicate this through a fully formed proposal.

This module will provide you with the platform to showcase your abilities and skills through a sustained, self-directed body of work in your chosen discipline. The first part of the module focuses on the development of research and practical skills as a foundation for your final major project. You will then manage your own learning under the guidance of your supervisor. The module is designed to allow you to immerse yourself into a particular area of interest, allowing you the chance to shape your future career through a major piece of authentic work.

The final year Research Project module gives you the opportunity to conduct original research in an area of particular interest. It allows you to engage more critically with theories, topics and methods encountered on your course. You will manage your own learning under the guidance of an academic supervisor. The module is organized around lectures, seminars, and one-to-one supervisions. The Research Project form and structure is developed in consultation with your supervisor, who you will meet regularly for 1:1 tutorials.

The module has been designed to assist you with the transition from university to employment. The focus will be on identifying current opportunities in your sector, through a combination of research, guest lecturers and visits to production facilities. By the end of this module, you are expected to have completed a portfolio of work that you can show to potential employers.