Program start date | Application deadline |
2023-09-01 | - |
Program Overview
Overview
Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of:
Organisations are becoming aware of the importance of understanding what their customers want. They also see the necessity to develop products and services that meet their needs and aspirations.
This course consists of marketing-orientated modules with a strong commercial focus. It enables you to:
Taking a marketing-led approach, you'll learn how to:
This is a ‘conversion course’. It is for graduates of disciplines other than marketing who wish to enter marketing as a career.
Important information
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Your course and study experience - disclaimers and terms and conditions
Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption, for example in response to Covid-19.
View our Academic experience page, which gives information about your Newcastle University study experience for the academic year 2022-23.
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Program Outline
What you'll learn
Develop an in-depth understanding of international marketing from a strategic and tactical perspective.
This is a commercially focused course underpinned by a robust theoretical foundation.
Modules
You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.
Course content changes
Module information is intended to provide an example of what you will study.
Our teaching is informed by research. Course content changes periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.
Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.
Optional modules availability
Some courses have optional modules. Student demand for optional modules may affect availability.
To find out more please see our terms and conditions.
International Marketing MSc modules
Compulsory Modules | Credits |
---|---|
The International Business Environment | 10 |
International Marketing | 10 |
International Brand Management | 10 |
International Marketing Communications Management | 10 |
Dissertation in Marketing | 60 |
Marketing Research | 20 |
Consumer Behaviour | 10 |
Principles of Marketing | 20 |
Marketing Ethics, Critical Consumption, and Corporate Social Responsibility | 10 |
Optional Modules | Credits |
---|---|
Customer Relationship Management | 10 |
Digital Marketing | 10 |
Contemporary Trends in Marketing | 10 |
Marketing Analytics | 10 |