International Marketing MSc

Program Overview

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Overview

Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of:

global communication and brand management

customer relationship management

marketing ethics

digital marketing

Organisations are becoming aware of the importance of understanding what their customers want. They also see the necessity to develop products and services that meet their needs and aspirations.

This course consists of marketing-orientated modules with a strong commercial focus. It enables you to:

develop a theoretical understanding of the discipline

test applicability of both well-established and newly-introduced marketing concepts in different contexts

Taking a marketing-led approach, you'll learn how to:

create competitive advantage

build brand loyalty

understand the ethical issues and implications associated with your decisions

This is a ‘conversion course’. It is for graduates of disciplines other than marketing who wish to enter marketing as a career.

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Important information

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Your course and study experience - disclaimers and terms and conditions

Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption, for example in response to Covid-19.

View our Academic experience page, which gives information about your Newcastle University study experience for the academic year 2022-23.

See our terms and conditions and student complaints information, which gives details of circumstances that may lead to changes to programmes, modules or University services.

Program Outline

What you'll learn

Develop an in-depth understanding of international marketing from a strategic and tactical perspective.

This is a commercially focused course underpinned by a robust theoretical foundation.

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Modules

You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.

Course content changes

Module information is intended to provide an example of what you will study.

Our teaching is informed by research. Course content changes periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.

Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.

Optional modules availability

Some courses have optional modules. Student demand for optional modules may affect availability.

To find out more please see our terms and conditions.

International Marketing MSc modules

Compulsory Modules	Credits
The International Business Environment	10
International Marketing	10
International Brand Management	10
International Marketing Communications Management	10
Dissertation in Marketing	60
Marketing Research	20
Consumer Behaviour	10
Principles of Marketing	20
Marketing Ethics, Critical Consumption, and Corporate Social Responsibility	10

Optional Modules	Credits
Customer Relationship Management	10
Digital Marketing	10
Contemporary Trends in Marketing	10
Marketing Analytics	10