Master of Business Administration in Hospitality Management

Program Overview

The programme Master of Public Administration will provide public managers and individuals involved in public sector policies and services with a solid understanding of the public sector’s nature, role, and development, as well as current trends in its evolution.

Overview

The Master of Public Administration (MPA) program at Lincoln University College will provide public managers and those involved in public sector policies and services with a solid foundation of knowledge about the public sector’s nature, role, and development, as well as current trends in its evolution. Our graduates will have the analytical and professional abilities to successfully comprehend and handle the difficulties of contemporary governance and will be able to make an immediate impact for employers in the public, commercial, and non-profit sectors around the world.

For successful completion of Master program at Lincoln University College, each candidate should publish minimum of two research articles in Scopus indexed journals, with Lincoln University College affiliation.

Program Outline

Degree Overview:

The Master of Business Administration in Hospitality Management (MBA in Hospitality) program offered by Lincoln University College focuses on equipping students with the essential knowledge and practical skills needed to thrive in the dynamic hospitality industry. The program aims to prepare graduates to become entrepreneurs, marketing leaders, or excel in other managerial roles within the hospitality sector. The program emphasizes strategic management, equipping students with the skills to navigate the challenges and opportunities in the ever-evolving hospitality landscape. Practical training through group projects, fieldwork, and seminars helps students develop their professional service skills and prepare them for real-world scenarios.

Objectives:

• Equip students with the knowledge and skills necessary for success in the hospitality industry.
• Develop strategic management skills to navigate the complexities of the hospitality sector.
• Foster entrepreneurial and leadership potential within the hospitality field.
• Provide practical training through group projects, fieldwork, and seminars.

Outline:

Program Content:

• Business and Marketing Strategies
• Operational Management in Hospitality
• Service Management and Customer Satisfaction
• Hospitality Law and Ethics
• Financial Management and Accounting in Hospitality
• Human Resource Management in Hospitality
• Tourism and Destination Management
• Event Management and Marketing
• Leadership and Communication in Hospitality
• Research Methods and Thesis

Structure:

• The program is designed to be completed in 1 year and 6 months.
• Intakes are offered in January, May, and September.
• The program consists of a combination of lectures, seminars, group projects, fieldwork, and a final thesis.
• Students are required to publish two research articles in Scopus-indexed journals with Lincoln affiliation for successful completion of the program.

Course Schedule:

The specific course schedule can vary depending on the intake chosen. However, the program typically includes the following courses:

• Principles of Hospitality Management
• Hospitality Marketing and Sales
• Hospitality Finance and Accounting
• Hospitality Operations Management
• Human Resource Management in Hospitality
• Hospitality Law and Ethics
• Tourism and Destination Management
• Event Management and Marketing
• Hospitality Research Methods
• Business and Marketing Strategies: This module would likely cover topics such as marketing research, competitive analysis, branding, and pricing strategies within the hospitality context.
• Operational Management in Hospitality: This module might focus on managing hotel operations, food and beverage services, housekeeping, and other essential aspects of hospitality service delivery.
• Financial Management and Accounting in Hospitality: This module would likely provide students with an understanding of financial statements, budgeting, cost control, and revenue management specific to the hospitality sector.
• Human Resource Management in Hospitality: This module might focus on recruitment, training, employee relations, performance management, and other aspects of managing human resources in the hospitality context.
• Event Management and Marketing: This module might focus on planning, organizing, and marketing events within the hospitality industry.

Careers:

• Hotel/Resort Managers
• Restaurant Managers
• Property Managers
• Assistant Managers
• General Managers
• Human Resource Managers
• Marketing and Sales Professionals
• Food and Beverage Directors
• Group Travel Facilitators
• Special Event Planners
• Conference Planners

Other:

• Lincoln University College emphasizes the importance of publishing research articles in Scopus-indexed journals for successful completion of the Masters degree.