Master of Communication

Program Overview

The Master of Communication program at Lincoln University College equips students with the knowledge and skills to become effective communicators in the 21st century. The program covers a wide range of topics, including communication theory, research methods, media production, and intercultural communication. Graduates are prepared for diverse career opportunities in the media and communications industry, including roles in public relations, advertising, journalism, and more. The program emphasizes the importance of ethical communication and critical thinking, empowering students to make a positive impact in the field.

Program Outline

Master of Communication Program Outline:

Degree Overview:

Program description:

This Master of Communication program aims to provide students with the necessary knowledge and skills to become effective communicators in the 21st century. The program covers a wide range of topics, including communication theory, research methods, media production, and intercultural communication. It also allows students to specialize in areas such as public relations, advertising, or journalism.

The program's aim is to produce media professionals who are:

• Knowledgeable about the media industry and its functions.
• Well-versed in the wide scope of career opportunities within the communication and media studies landscape.
• Highly trained in practical skills like reporting and writing, making them well qualified for employment in the media industry.
• Possess strong foundational knowledge in their specific roles, social responsibilities, values, and ethics, allowing them to practice professionalism towards the media, their audience, and the broader society.
• Ready to fill various specialized roles in the media profession based on individual talents and aptitude.
• Empowered with critical thinking and problem-solving skills gained through applying communication theories and models.
• Efficient in managing information related to new media and the dynamics of lifelong learning.
• Equipped with entrepreneurial skills needed to start successful media organizations like advertising agencies and event management programs.
• The Master of Communication program comprises
• two semesters per year
, with each semester lasting
• six months
.
• Intake for the program is ongoing, ensuring students can start their studies at any point throughout the year.
• The course offers in-depth modules covering communication theories, research methods, media production, intercultural communication, and other specialized areas.

• communicate effectively
• Bridge communication gaps within all professional realms, particularly within media, development sectors, organizations, public spheres, and advanced research, both locally and internationally.
• Embrace content creation and delivery with enthusiasm and passion, recognizing this aspect as a valuable and fascinating element of communication.

• Consultants within corporate environments.

• Public and labor relations specialists.

• Communication managers.

• Marketing specialists.

• Media buyers.

• Media relations specialists.

• Promotions managers.

• Advertising consultants.

• Press Secretaries.

• Speechwriters.

• Community affairs specialists.

• Crisis communication experts.

• Online news and entertainment content creators.

• Social media content writers.
Overall, the Master of Communication program promises a comprehensive educational experience, emphasizing the significance of communication in contemporary times. With potential graduates ready to excel in diverse careers within the media and communications realm, the program aims to empower the next generation of skilled and passionate communication professionals.