| Program start date | Application deadline |
| 2023-09-19 | - |
| 2024-01-01 | 2023-10-15 |
| 2024-05-02 | 2024-01-31 |
Program Overview
Course Overview
The course provides you with the opportunity to enhance and extend your existing knowledge and expertise by focusing on the critical areas of success in the tourism industry. Each module provides you with a ‘toolkit’ for modelling what successful tourism sector provision looks like in this highly diverse industry with multiple stakeholders and widely differing agendas.
On this course you will...
Program Outline
What you will learn
On this programme, you will learn the relevant knowledge and understanding of organisations and the external context in which they operate. Develop the management and operational skills necessary to shape the dynamic and organic changes within your sector of the tourism industry. You will have the opportunity to explore a specialist area through a range of optional modules that explore the development, planning and management of specific businesses.
Throughout, you will learn to integrate new knowledge within both an organisational and departmental context. You will explore concepts of sustainability within the context of space and place, particularly the English Lake District. This programme will equip you with the tools you need to become an effective and successful manager and researcher.
On completion of the PG Diploma you may then choose to progress to the full MBA also available at our Ambleside campus on a full or part-time basis.
Modules
In addition to the core modules that make up the programme, you may opt to study two modules that focus on a key sector of industry, allowing you to build your expertise as a manager and develop your creativity, problem solving, interpersonal and strategic thinking capabilities, ensuring that you can have a positive impact on any company you work for.
Explore our range of specialised pathways:
If you would like to develop your in-depth knowledge of a sector or a particular area of expertise, you can choose to study one of four specialist areas of study:
Heritage and Culture
- You should register on the following two modules:
Sustainable Tourism
- You should register on the following two modules:
Cultural Events
- You should register on the following two modules:
Hotel Management
- You should register on the following two modules:
If you choose one of the above specialised areas of study this will be reflected in your final award.
Compulsory modules
Investigate the theory and practice of entrepreneurship within the tourism industry.
Explore a range of concepts associated with destination marketing and the strategies that can be applied by destinations and businesses seeking to enhance their distinctiveness in a highly competitive marketplace.
Consider the complexities associated with engaging the tourist/visitor across a range of settings and ‘servicescapes’ and identify the management interventions required to generate positive experiences and minimise impacts.
Explore the often contradictory issues affecting the contemporary tourism industry with those of the consumers of the product.
Optional modules
Explore the increasing utilisation of heritage and cultural resources as visitor attractions in both urban and rural locations in the UK and abroad.
Gain an understanding of the influence of key writers and literary texts on the development of a regional ‘place myth’ (Urry) and on subsequent literary tourism and cultural heritage.
Investigate and apply the theory and practice of sustainability and collaboration in tourism related business settings.
Consider the most up to date thinking in relation to sustainable travel and tourism by focusing on the potential for tourism to transform organisations and destinations through increasingly greater levels of change.
Explore all aspects of the event lifecycle from concept to delivery and identify the factors that contribute to a successful event.
Work with a live client at a local level to evaluate the impacts of events; the challenges involved in managing stakeholder expectations and the implications for long term sustainability.
Develop the decision making skills attached to generating a strategic vision and managing business performance in an increasingly fragmented and dynamic operating environment.
Consider the supply chain of all goods and services that culminate in the hotel guest experience and operate through business to business relationships that potentially combine to deliver sustainable improvements alongside fiNAcial performance.
University of Cumbria
Overview:
University of Cumbria is a public university located in the northwest of England. It is known for its focus on practical learning and its commitment to supporting local communities. The university offers a wide range of undergraduate and postgraduate programs across various disciplines, including health, education, arts, science, and business.
Services Offered:
The university provides a comprehensive range of services to its students, including:
Academic Support:
Access to academic staff, student finance advice, and accommodation services.Student Life:
A vibrant campus experience with facilities, student support, and opportunities for extracurricular activities.International Student Support:
Dedicated services for international students, including visa guidance, fees and finance information, and cultural integration support.Research:
Opportunities for postgraduate study and engagement in research projects across various fields.Business & Employer Services:
Support for businesses and employers, including CPD training, apprenticeship programs, and recruitment services.Student Life and Campus Experience:
University of Cumbria offers a diverse campus experience with multiple locations across Cumbria and London. Students can expect:
Beautiful Campuses:
Campuses located in scenic areas, including the Lake District and historic Carlisle.Community Focus:
A strong sense of community with opportunities to engage in local initiatives and events.Facilities:
Access to modern facilities, including libraries, labs, studios, and sports centers.Student Support:
A dedicated student support team providing guidance and assistance with academic, personal, and financial matters.Key Reasons to Study There:
Practical Learning:
Emphasis on practical skills development and real-world experience through placements and internships.Strong Industry Links:
Close partnerships with local businesses and organizations, providing students with valuable networking opportunities.Focus on Employability:
High graduate employment rates, with a strong focus on preparing students for successful careers.Unique Locations:
Campuses located in inspiring and diverse settings, offering a unique learning experience.Academic Programs:
University of Cumbria offers a wide range of academic programs, with strengths in the following areas:
Health:
Nursing, Midwifery, Paramedic Science, Radiography, and Health and Social Care.Education:
Teacher Training, Early Years Education, and Special Educational Needs.Arts:
Film, Theatre, Photography, Fine Art, and Creative and Media Arts.Science and Environment:
Wildlife Conservation, Forestry, Outdoor Education, and Environmental Science.Business and Leadership:
Business Management, Tourism, Law, Forensics, and Policing.Sport and Rehabilitation:
Sports Science, Sports Coaching, and Rehabilitation.Other:
The university is committed to equality, diversity, and inclusion, and has received various accreditations for its commitment to these values. It also actively participates in the Research Excellence Framework (REF) and has a strong focus on knowledge exchange and impact.
1st or 2nd class honours degree, or an equivalent international qualification.
