BA (Hons) Fashion Promotion and Communication
| Program start date | Application deadline |
| 2023-09-01 | - |
| 2023-11-01 | - |
Program Overview
If you are an ambitious, creative individual who is keen to develop a career in fashion styling, image-making and digital media, this course could be for you. Join a fast paced and ever-evolving industry; whether you want to go on to become a stylist, photographer, art director, social media content creator or fashion editor, this course will ensure you are fully prepared.
Your ideas could pave the way for future fashion trends and movements. Inspire and empower others with your creations.
Program Outline
Modules
This provides a guide of the modules that make up your course. You can find more information about how your course is structured on our
Academic Advice section
.
This course has Opportunity modules.
Opportunity modules are a key part of the BNU curriculum. You’ll choose modules in both your first and second year from a broad selection in areas such as sustainability, entrepreneurship, creativity, digital skills, personal growth, civic engagement, health & wellbeing and employment. Opportunity modules are designed to enable you to develop outside the traditional boundaries of your discipline and help you to further stand out from the crowd to future employers.
Find out more
.
Foundation Year Core Modules Credits
Preparing for Success: Knowledge and Creativity
Credits
The module will prepare you for successful progression into academic study while allowing you to learn about and prepare yourself for employment in the twenty-first century through inquiry-based learning, problem solving and critical and creative thinking.
Preparing for Success: Self-development and Responsibility
Credits
This module enables you to begin developing the Bucks Graduate Attributes associated with leadership and self-development and social and ethical awareness and responsibility, which are essential for success in higher education and in the world of work.
Inquiry Based Learning
Credits
Delivery of this module is based on ‘confirmation inquiry’ – a foundational level of inquiry geared for developing your understanding of key concepts and themes as well as basic methodologies and approaches to academic work, relevant to your discipline. You’ll then have the opportunity to analyse a problem or question that relates to your subject a...
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Inquiry Based Learning
Credits
Delivery of this module is based on ‘confirmation inquiry’ – a foundational level of inquiry geared for developing your understanding of key concepts and themes as well as basic methodologies and approaches to academic work, relevant to your discipline. You’ll then have the opportunity to analyse a problem or question that relates to your subject area.
Photography, Design and Visual Communication
Credits
This module introduces creative thinking processes, ideas and image generation techniques that encourage you to develop approaches to problem solving, within the areas of photography, graphic design and advertising. Through a series of workshops which focus upon these key areas, you’ll be explore your own ability to respond to set problems.
Year 1 Core Modules Credits
Visual Narratives 1: Stock and Page 20.00
Credits
20.00
This module encourages the exploration and development of outcomes that demonstrates visual narratives can be meaningfully realised. In responding to specifically themed, guided projects, you’ll develop distinctive visual language to communicate your concept effectively.Fashion Styling 20.00
Credits
20.00
This module will introduce you to the role of a Fashion Stylist in Fashion Promotion and Communication, including the study of the visual language and trends within contemporary fashion. Through a series of workshops, masterclasses and seminars you’ll work across different platforms.Contextual Studies (Fashion) 20.00
Credits
20.00
In this module, you’ll be introduced to a range of theories, contexts and cultural themes associated with fashion, clothing textiles and costume design. You’ll develop academic and theoretical approaches towards the history of fashion, clothing textiles and costume design and the contemporary fashion, textiles, and costume design for film.Marketing Strategies 20.00
Credits
20.00
This module explores fashion marketing and branding theories, business models and practices undertaken in the global fashion industry. Introducing the essentials of fashion marketing theory and consumer behaviour you’ll gain an understanding of how to launch and sustain a fashion brand through effective marketing.Digital Art Direction and Film 20.00
Credits
20.00
This module will introduce you to art direction for fashion film through a series of workshops, masterclasses and seminars. This will enable you to develop relevant skills, knowledge and awareness of media channels, to gain confidence in presenting moving visual outputs. The module will allow you the opportunity to explore different modes of expres...
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Digital Art Direction and Film
Credits
20.00
This module will introduce you to art direction for fashion film through a series of workshops, masterclasses and seminars. This will enable you to develop relevant skills, knowledge and awareness of media channels, to gain confidence in presenting moving visual outputs. The module will allow you the opportunity to explore different modes of expression, aesthetics and semiotics within Fashion Promotion and Communication.
Opportunity ModulesYou must choose 2 x 10 credit Level 4 Opportunity modules from the Opportunity module catalogue.
Year 2 Core Modules Credits
Contextual Studies 2: Research Strategies 20.00
Credits
20.00
The Research Strategies module is designed to introduce you to preparing and planning for your practice-based report in Level 6. Through a series of thematic lectures and seminars, the module provides a framework for you to understand and explore cultural knowledge, concepts in fashion, textiles, costume design and the broader field of art and desi...
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Contextual Studies 2: Research Strategies
Credits
20.00
The Research Strategies module is designed to introduce you to preparing and planning for your practice-based report in Level 6. Through a series of thematic lectures and seminars, the module provides a framework for you to understand and explore cultural knowledge, concepts in fashion, textiles, costume design and the broader field of art and design and popular culture.
Photography for Design: Editorial 20.00
Credits
20.00
Through targeted research and critical analyse, you’ll identify approaches and responses, appropriate to specific audience demographics and platform, making informed choices about how your work is realised. This module will develop a range of new skills that would be appropriate within a design-based commercial context.Collaboration 20.00
Credits
20.00
In this module, you’ll be given the opportunity to respond to the real challenges faced in the fashion industry. You’ll build on and enhance skills in fashion market identification skills, fashion marketing strategies, developing entrepreneurial skills and a collaborative practice. The module will take the form of a company collaboration.Industry Brief 20.00
Credits
20.00
The industry brief will provide a framework which introduces you to the wider macro and micro factors which influence product development and ways of working within their sector. This will provide you with an opportunity to extend their knowledge and awareness of the complexity of factors such as ethics and sustainability regulations, politics and ...
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Industry Brief
Credits
20.00
The industry brief will provide a framework which introduces you to the wider macro and micro factors which influence product development and ways of working within their sector. This will provide you with an opportunity to extend their knowledge and awareness of the complexity of factors such as ethics and sustainability regulations, politics and social environments which will in turn influence your design practice.
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Buckinghamshire New University
Overview:
Buckinghamshire New University (BNU) is a modern university with a focus on practical and job-related learning. It offers a wide range of undergraduate and postgraduate courses across various disciplines. BNU is known for its high student satisfaction rates, excellent student support, and strong employability outcomes.
Services Offered:
BNU provides a comprehensive range of services to its students, including:
Student Success and Support:
This includes career guidance, health and wellbeing services, disability support, library resources, and a multi-faith chaplaincy.Digital and Technical Services:
BNU offers access to IT facilities, software, and online learning platforms like Blackboard.Accommodation:
BNU provides on-campus accommodation options at its High Wycombe campus, as well as guidance for finding private rented accommodation.Financial Support:
BNU offers various financial aid options, including bursaries, scholarships, and hardship funds.International Student Support:
BNU provides specific support for international students, including visa guidance, travel assistance, and integration programs.Student Life and Campus Experience:
BNU offers a vibrant and inclusive campus experience with a strong focus on student engagement. Students can expect:
Active Students' Union:
BNU's Students' Union provides a range of social, cultural, and sporting activities.Diverse and Inclusive Community:
BNU prides itself on its welcoming and diverse student body.Modern Facilities:
BNU has modern facilities, including a gym, a human performance center, and a library.Campus Tours:
BNU offers virtual and in-person campus tours to prospective students.Key Reasons to Study There:
High Student Satisfaction:
BNU consistently ranks highly in student satisfaction surveys.Excellent Student Support:
BNU is known for its strong student support services.Strong Employability Outcomes:
BNU graduates have a high rate of employment or further study after graduation.Industry-Focused Courses:
BNU's courses are designed to equip students with the skills needed for the modern workplace.Practical and Job-Related Learning:
BNU emphasizes practical learning through simulations and real-world projects.Academic Programs:
BNU offers a wide range of academic programs across various schools, including:
- School of Art, Design and Performance
- School of Aviation and Security
- School of Business and Law
- School of Creative and Digital Industries
- School of Engineering and the Built Environment
- School of Health and Social Care Professions
- School of Human and Social Sciences
- School of Nursing and Midwifery
- Missenden Abbey International Hotel and Hospitality School
Other:
- BNU has a strong commitment to equality, diversity, and inclusion.
- BNU is a TEF Silver-awarded institution, recognizing its high quality of teaching and learning.
- BNU has a strong focus on research and knowledge exchange.
- BNU has partnerships with local businesses and organizations.
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BNU has a dedicated alumni network.
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Academic Programs:
While the context lists the schools within BNU, it does not provide a detailed outline of the key academic programs and strengths of the institution.
What are the course entry requirements?
A typical offer will require a UCAS tariff score of: 88 - 112 (Full-time) or 32 - 56 (Foundation Year)
A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.
Applicants will need to complete an interview and/or demonstrate portfolio work, further guidance is given on the
interview and portfolio advice section.
For further details of our international English entry requirements, please visit our
international pages.
Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a four-year programme including a Foundation Year.
