| Program start date | Application deadline |
| 2023-09-01 | - |
| 2023-11-01 | - |
Program Overview
You bring a curious mind. That way you have with words. A unique art directional style. We’ll bring you 30-years’ experience as an advertising course and a teaching army of advertising gurus both past and present. Together we’ll turn raw talent into a clever thinking idea machine, a future advertising star.
Program Outline
Modules
This provides a guide of the modules that make up your course. You can find more information about how your course is structured on our
Academic Advice section
.
This course has Opportunity modules.
Opportunity modules are a key part of the BNU curriculum. You’ll choose modules in both your first and second year from a broad selection in areas such as sustainability, entrepreneurship, creativity, digital skills, personal growth, civic engagement, health & wellbeing and employment. Opportunity modules are designed to enable you to develop outside the traditional boundaries of your discipline and help you to further stand out from the crowd to future employers.
Find out more
.
Foundation Year Core Modules Credits
Preparing for Success: Knowledge and Creativity
Credits
The module will prepare you for successful progression into academic study while allowing you to learn about and prepare yourself for employment in the twenty-first century through inquiry-based learning, problem solving and critical and creative thinking.
Preparing for Success: Self-development and Responsibility
Credits
This module enables you to begin developing the Bucks Graduate Attributes associated with leadership and self-development and social and ethical awareness and responsibility, which are essential for success in higher education and in the world of work.
Inquiry Based Learning
Credits
Delivery of this module is based on ‘confirmation inquiry’ – a foundational level of inquiry geared for developing your understanding of key concepts and themes as well as basic methodologies and approaches to academic work, relevant to your discipline. You’ll then have the opportunity to analyse a problem or question that relates to your subject a...
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Inquiry Based Learning
Credits
Delivery of this module is based on ‘confirmation inquiry’ – a foundational level of inquiry geared for developing your understanding of key concepts and themes as well as basic methodologies and approaches to academic work, relevant to your discipline. You’ll then have the opportunity to analyse a problem or question that relates to your subject area.
Photography, Design and Visual Communication
Credits
This module introduces creative thinking processes, ideas and image generation techniques that encourage you to develop approaches to problem solving, within the areas of photography, graphic design and advertising. Through a series of workshops which focus upon these key areas, you’ll be explore your own ability to respond to set problems.
Year 1 Core Modules Credits
Creative Skills: Creation and Execution 20.00
Credits
20.00
This module is an introduction to a range of executional skills you’ll need to communicate across a range of media to reach a defined target audience. It will examine the basic creative skills you will need to write, art direct and execute advertisements, the creative building blocks used to create advertisements.Advertising Pitch 20.00
Credits
20.00
The Pitch module continues the learner’s introduction to the core subject area of the course. The module comprises a big project, pitching for a piece of business in a real-world competitive situation, based on a brief from an actual agency.Advertising Agency 20.00
Credits
20.00
On this module you’ll experience creative opportunities within advertising, with sometimes first-time experiences. The module comprises a series of projects, based on key subjects covered such as the ad agency, creative advertising, strategic thinking, creating ‘big ideas’ that cross over the disciplines of advertising and design.Conceptual Thinking 20.00
Credits
20.00
This module provides the basis for establishing key methods of working which are fundamental to a conceptual and creative course. Its key purpose is to change the way you approach to solving problems and idea generation, through a series of diverse activities.Critical and Historical Thinking 20.00
Credits
20.00
This interdisciplinary theory-based module introduces students to the skills and perspectives needed to research, analyse, speak and write about images, objects and designed spaces. It familiarises you with historical and contemporary topics and issues, alongside the development of skills in research, critical analysis and communication, and interp...
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Critical and Historical Thinking
Credits
20.00
This interdisciplinary theory-based module introduces students to the skills and perspectives needed to research, analyse, speak and write about images, objects and designed spaces. It familiarises you with historical and contemporary topics and issues, alongside the development of skills in research, critical analysis and communication, and interpretive strategies appropriate to studio-based art & design disciplines.
Opportunity ModulesYou must choose 2 x 10 credit Level 4 Opportunity modules.
Year 2 Core Modules Credits
Advertising Communication Skills 20.00
Credits
20.00
This module will cover core advertising communication skillsets and builds on the conceptual thinking and problem solving developed in Level 4. It will allow you to practice and develop the wide range of relevant and collaborative skills necessary to not just create an idea, but to fully realise it.Digital Advertising & Content Creation 20.00
Credits
20.00
This module will help YOU understand industry’s digital expectations as well as develop your ability to produce persuasive creative ideas in digital media, teaching them valuable employability skills, through engagement with digital, industry-led workshops, briefs and presentations.Enterprise 20.00
Credits
20.00
This module will explore this business side through a series of workshops and tutorials. With that knowledge, you’ll be asked to create a sustainable business of your own. One based on a creative idea that you believe would be successful in today’s socially responsible and ecologically aware marketplace.Industry Brief 20.00
Credits
20.00
This industry focused module helps you better understand the creative standards needed to work in a contemporary design and communications industry and encourages a wider appreciation and understanding of the creative sector, and its social and ethical responsibility.Design Research and Theory 20.00
Credits
20.00
Drawing on the knowledge, understanding and skills acquired at Level-4, this module offers a more focused and critical approach to issues and concerns surrounding visual and material culture, and contemporary art & design practice. Opportunity ModulesIn addition, you must choose 2 x 10 credit Level 5 Opportunity modules.
Year 3 <div
