Introduction to Branding

Program Overview

This three-evening program from City, University of London covers all aspects of branding, from defining the target audience to creating a brand identity and marketing strategy. Taught by industry professionals, it's suitable for anyone interested in learning how to communicate their brand more effectively, with no prior knowledge required. Participants will receive an official certificate upon completion and can explore potential career paths in branding and marketing.

Program Outline

Outline:

• The program covers all aspects of branding, from defining the target audience to creating a brand identity and marketing strategy.
• Participants will learn how to write "on-brand" press releases, social media posts, and other marketing materials.
• They will also learn the basics of brand management, including how to brief designers and create style guides.
• The program is held over three evenings and includes written exercises, Q&As with the tutor, and a final assessment.

Assessment:

• Participants will be assessed through written exercises, Q&As with the tutor, and a final assessment.
• A two-day experiential workshop will be conducted with written exercises and Q&As throughout.
• Participants who attend over 70% of the classes will receive an official City, University of London certificate upon completion.

Teaching:

• The program is taught by industry professionals, Anna Tsekouras and Pete Austin.
• Anna Tsekouras launched ANON AGENCY in 2020, a brand agency specializing in helping start-ups and small businesses launch and grow their brands.
• Pete Austin has over 20 years of experience in journalism and communications.
• The program uses an interactive approach that combines lectures, discussions, and practical exercises.

Careers:

• The program is designed to help participants develop the skills and knowledge they need to work in a variety of branding and marketing roles.
• Potential career paths include brand manager, marketing manager, communications manager, and social media manager.

Other:

• The program is suitable for start-up owners, entrepreneurs, small business owners, communications and marketing professionals, and anyone interested in learning how to communicate their brand more effectively.
• No prior knowledge of brand, marketing, or PR is required.
• Participants are encouraged to come to the program with a brand, business, or campaign in mind.
• The program is offered online.

Additional Information:

• The program is scheduled to run on the following dates:
• Monday, November 21st
• Tuesday, November 22nd
• Monday, November 28th
• The program runs from 6:00 PM to 8:00 PM each evening.
• The cost of the program is £120.
• Scholarships are available for those who qualify.

Testimonials:

• "Anna and Pete (who really know their stuff!)
packed a lot of valuable material into a short span of time. The course was the perfect blend of foundational theory and tangible takeaways."
• Stephanie L. Balavitch
• "Absolutely loved it!
I feel like I learned so much! I love the concept and the structure of the course, there is a lot of information, but it doesn't feel rushed at all - the flow is really nice!"
• Ozana
• "Highly recommend - it was brilliant how much information we learnt in such a short space of time.
The range of case studies was particularly helpful to bring the learning to life."
• Emma

Contact:

For more information, please visit the City University of London website or contact the program coordinator.