1-Year Master in Digital Transformation in Business

Program Overview

The Master in Digital Transformation in Business is a one-year program that prepares students for leadership roles in the digital transformation of businesses. The program is delivered in English and is accredited by Universidad Católica de Murcia (UCAM). Graduates will earn the degree of Master of Professional Development in Digital Transformation in Business from UCAM. The program consists of modules in digital leadership, big data analytics, business model innovation, digital marketing, product and project management, artificial intelligence, design thinking, innovation and change management, digital transformation in HR, and digital business strategy.

Program Outline

Degree Overview:

The Master in Digital Transformation in Business is a one-year program that prepares students for leadership roles in the digital transformation of businesses. The program is delivered in English and is accredited by Universidad Católica de Murcia (UCAM). Upon successful completion of the program, graduates will earn the degree of Master of Professional Development in Digital Transformation in Business from UCAM.

Outline:

The program consists of the following modules:

• Digital Leadership
• Big Data Analytics & Business Intelligence
• Business Model Innovation
• Digital Marketing Strategy and Technologies
• Product and Project Management
• Artificial Intelligence in Business
• Design Thinking & Innovation
• Innovation and Change Management
• Digital Transformation in HR
• Digital Business Strategy

Assessment:

Students are assessed through a combination of coursework, exams, and projects. The coursework and exams are designed to test students' knowledge of the material, while the projects allow students to apply their knowledge to real-world business problems.

Teaching:

The program is taught by a team of experienced faculty members who are experts in the field of digital transformation. The faculty members use a variety of teaching methods, including lectures, discussions, case studies, and simulations.

Careers:

Graduates of the program are prepared for a variety of careers in the field of digital transformation. These careers include:

• Digital Transformation Manager
• Business Transformation Consultant
• Digital Manufacturing Transformation Specialist
• Business and Data Analyst
• Data Scientist
• Director of Customer Experience Transformation
• Head of Strategy and Transformation
• Transformation Management Officer

10,500€ per year