1-Year Master in Marketing and Communication
Barcelona , Spain
Tuition Fee
EUR 10,500
Per year
Start Date
Medium of studying
On campus
Duration
12 months
Program Facts
Program Details
Degree
Masters
Major
Marketing | Public Relations
Area of study
Business and Administration
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
EUR 10,500
Intakes
| Program start date | Application deadline |
| 2023-03-01 | - |
| 2023-10-01 | - |
| 2024-03-01 | - |
| 2024-10-01 | - |
About Program
Program Overview
This one-year program prepares students for careers in marketing, public relations, and related fields. It features innovative international research approaches, immersive workshops, and project-based learning that emphasizes creativity and collaboration. Students benefit from the expertise of top marketing professionals and communication specialists, gaining a competitive advantage in the job market.
Program Outline
Outline:
- Objectives:
- Develop strong professional skills and master the art of branding and promotion in high demand by businesses around the globe.
- Prepare students for future roles in marketing, public relations, event management, corporate communication and market research within a modern business context.
- Program Content and Structure:
- Rooted in the most innovative international research approaches for the digital age, providing students with a competitive advantage in the job market.
- Features immersive workshops and learning walks in Barcelona to develop power skills, including communication, collaboration, problem-solving, and adaptability.
- Course Schedule:
- Duration: 1 Academic Year (60 ECTS credits)
- Classes run weekdays in the evenings from 6pm to 9pm, allowing students to work and study at the same time.
- Individual Modules:
- Customer Relationship Management
- Brand Management
- Product and Project Management
- Strategic Marketing
- Digital Marketing Strategy and Technologies
- Strategic Communications Management & PR
- Design Thinking and Innovation
- Online Growth
- Events Management & Brand Communication
- Big Data Analytics and Business Intelligence
Assessment:
- Assessment approach: Project-based learning and assessment.
- Students work in groups to develop projects that require creativity and collaboration, just like in the workplace.
- Performance is based on effectiveness in engaging peers, faculty, and applying marketing and communication skills acquired in the course to solve real-life business challenges.
Teaching:
- Teaching Methods:
- Practical approach involving experienced marketing and communication specialists.
- Faculty:
- Top marketing professionals, communication specialists, and business experts with real insight and knowledge.
- Unique Approaches:
- Impact Lab featuring immersive workshops and learning walks in Barcelona to develop power skills.
Careers:
- Potential Career Paths:
- Marketing Manager
- Commercial and Sales Manager
- Communication and Events Agencies
- Media Relations Specialist
- Public and Institutional Relations
- Political Communication and Election Campaign Publicity
- Online Marketing and Social Networks
10,500€ per year
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About University
ESEI International Business School
Overview:
ESEI International Business School is a business school located in Barcelona, Spain. It offers a range of University Business Courses designed to equip students with practical skills and industry knowledge, preparing them for successful careers in various business fields.
Services Offered:
*
University Business Courses:
ESEI offers a variety of courses, including Bachelor's and Master's programs, taught in English by renowned experts. *Real-World Projects:
Students gain hands-on experience by working on real-life business projects, building a portfolio to impress potential employers. *Industry Connections:
ESEI provides opportunities to connect with industry leaders, hear their stories, and gain valuable insights. *Career Services:
ESEI offers career guidance and support to help students secure the best jobs in top companies.Student Life and Campus Experience:
*
International Community:
ESEI boasts a diverse student body, fostering a vibrant international environment. *Barcelona Location:
Students enjoy the benefits of studying in Barcelona, a globally celebrated city with rich culture, vibrant city life, and access to world-class amenities. *Campus Life:
The centrally located campus offers a dynamic environment with opportunities to engage in various activities and events.Key Reasons to Study There:
Practical and Immersive Approach:
ESEI's University Business Courses emphasize a practical and immersive approach to business education.Strong Employability:
The school's focus on high-quality courses ensures graduates are highly sought after by employers.Industry Experts:
Students benefit from learning from renowned experts with extensive industry experience.International Network:
ESEI provides opportunities to build a network of collaborators and potential partners.Personal and Professional Growth:
The school encourages students to identify their strengths and weaknesses, fostering personal and professional development.Academic Programs:
Master's Programs:
ESEI offers a variety of Master's programs, including:- Master in Digital Transformation in Business
- Master in Marketing and Communication
- Master in International Relations and International Business
- Master in Tourism and Hospitality Management
- Master Business Management
- Master in Innovation and Entrepreneurship
- Master in Sports Management
Bachelor's Programs:
ESEI also offers a Bachelor in Business program.Total programs
7
Admission Requirements
Outline:
- Objectives:
- Develop strong professional skills and master the art of branding and promotion in high demand by businesses around the globe.
- Prepare students for future roles in marketing, public relations, event management, corporate communication and market research within a modern business context.
- Program Content and Structure:
- Rooted in the most innovative international research approaches for the digital age, providing students with a competitive advantage in the job market.
- Features immersive workshops and learning walks in Barcelona to develop power skills, including communication, collaboration, problem-solving, and adaptability.
- Course Schedule:
- Duration: 1 Academic Year (60 ECTS credits)
- Classes run weekdays in the evenings from 6pm to 9pm, allowing students to work and study at the same time.
- Individual Modules:
- Customer Relationship Management
- Brand Management
- Product and Project Management
- Strategic Marketing
- Digital Marketing Strategy and Technologies
- Strategic Communications Management & PR
- Design Thinking and Innovation
- Online Growth
- Events Management & Brand Communication
- Big Data Analytics and Business Intelligence
Assessment:
- Assessment approach: Project-based learning and assessment.
- Students work in groups to develop projects that require creativity and collaboration, just like in the workplace.
- Performance is based on effectiveness in engaging peers, faculty, and applying marketing and communication skills acquired in the course to solve real-life business challenges.
Teaching:
- Teaching Methods:
- Practical approach involving experienced marketing and communication specialists.
- Faculty:
- Top marketing professionals, communication specialists, and business experts with real insight and knowledge.
- Unique Approaches:
- Impact Lab featuring immersive workshops and learning walks in Barcelona to develop power skills.
Careers:
- Potential Career Paths:
- Marketing Manager
- Commercial and Sales Manager
- Communication and Events Agencies
- Media Relations Specialist
- Public and Institutional Relations
- Political Communication and Election Campaign Publicity
- Online Marketing and Social Networks
Location
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