1-Year Master in Marketing and Communication

Program Overview

This one-year program prepares students for careers in marketing, public relations, and related fields. It features innovative international research approaches, immersive workshops, and project-based learning that emphasizes creativity and collaboration. Students benefit from the expertise of top marketing professionals and communication specialists, gaining a competitive advantage in the job market.

Program Outline

Outline:

• Objectives:
• Develop strong professional skills and master the art of branding and promotion in high demand by businesses around the globe.
• Prepare students for future roles in marketing, public relations, event management, corporate communication and market research within a modern business context.
• Program Content and Structure:
• Rooted in the most innovative international research approaches for the digital age, providing students with a competitive advantage in the job market.
• Features immersive workshops and learning walks in Barcelona to develop power skills, including communication, collaboration, problem-solving, and adaptability.
• Course Schedule:
• Duration: 1 Academic Year (60 ECTS credits)
• Classes run weekdays in the evenings from 6pm to 9pm, allowing students to work and study at the same time.
• Individual Modules:
• Customer Relationship Management
• Brand Management
• Product and Project Management
• Strategic Marketing
• Digital Marketing Strategy and Technologies
• Strategic Communications Management & PR
• Design Thinking and Innovation
• Online Growth
• Events Management & Brand Communication
• Big Data Analytics and Business Intelligence

Assessment:

• Assessment approach: Project-based learning and assessment.
• Students work in groups to develop projects that require creativity and collaboration, just like in the workplace.
• Performance is based on effectiveness in engaging peers, faculty, and applying marketing and communication skills acquired in the course to solve real-life business challenges.

Teaching:

• Teaching Methods:
• Practical approach involving experienced marketing and communication specialists.
• Faculty:
• Top marketing professionals, communication specialists, and business experts with real insight and knowledge.
• Unique Approaches:
• Impact Lab featuring immersive workshops and learning walks in Barcelona to develop power skills.

Careers:

• Potential Career Paths:
• Marketing Manager
• Commercial and Sales Manager
• Communication and Events Agencies
• Media Relations Specialist
• Public and Institutional Relations
• Political Communication and Election Campaign Publicity
• Online Marketing and Social Networks

10,500€ per year